MCQ ON COLLECTING & UNDERSTANDING SOCIAL

MEDIA DATA

1. What button can be installed on outside webpages to allow consumers to

become a fan of your Facebook page?
a) Like Button
b) Feed Button
c) Emoji Button
d) Fan Button
2. Which of the following is NOT considered in Facebook's engagement
metric?
a) Share
b) Comments
c) Likes
d) Views

3. Facebook and Twitter profiles can be connected.

a) True
b) False
c) Irrelevant question
d) Cannot be predicted

4. The most important aspects of your video YouTube consider in ranking

are
a) Title
b) Keywords in Description
c) Tags
d) All of the Above
5. The maximum characters a tweet can consist of are:
a) 150
b) 140
c) 120
d) 100
6. Which feature is common in both Twitter and Facebook?
a) Both allow the use of hashtags to group ideas / topics
b) Both have the limited characters
c) Both allow you to write a descriptive topic
d) None of the Above

7. How can a company convert posts on Twitter to sales?

a) Creating posts which drive followers to their site
b) Write posts about personal information of the CEO
c) Write demanding points about the competition
d) Marketing advertisements which are not serious
8. Twitter does not allow for the collection of historical data on how many
tweets per screen name.?
a) 3200
b) 2400
c) 5320
d) 1050

9. Which one is the easiest way of data collection using an API?

a) Creation of an app
b) By analyzing history checkup of the social media platform
c) By Primary Research
d) By Secondary Research

10. What is the use of Standard API in twitter

a) Tweets can be posted, retrieved, and interacted with.
b) Direct messages can be sent and received.
c) Obtain information from a public account
d) All of the Above
11. The Full form of API is:
a) Account Programming Interface
b) Assistant Programming Interface
c) Application Programming Interface
d) None of the Above

12. The first step in the Data Collection process is:

a) Creating an App
b) Extracting raw data from the website
 c) To do the Mining of Data
d) Data Profiling

13. The Role of Insights API in Instagram:

a) Interaction between business and individuals is made easier.
b) Access and evaluate vital metrics regarding a company's Instagram business
profile.
c) Allow businesses to communicate with their customers more effectively on
Instagram by allowing them to leave comments on their posts.
d) None of the Above
14. In the Second step of Data Collection, the raw data is converted into
which form so as to become a processed data for further modelling?
a) Rectangular
b) Circular
c) Tabular
d) Octagonal

15. In the case of Twitter, which API is useful for managing user accounts
and retrieving hot topics?
a) Standard API
b) Premium API
c) Enterprise API
d) Ads API

ANSWERS
1A
2D
3A
4D
5B
6A
7A
8A
9A
10 D
11 C
12 B
13 B
14 C
15 A