Part 1: Basics of Digital Marketing

 The Outline Of Digital Marketing

 Necessity of Digital Marketing
 How Internet Marketing Works
 Traditional Marketing Vs Digital Marketing
 The Significance of Online Marketing in Real World
 Increasing Visibility
 Visitors’ Engagement
 Delivering Targeted Traffic
 Lead Generation
 Lead Conversion
 Performance Evaluation

Part 2: Trends and Keyword Research

 Market Exploration
 Keyword Research and Audit
 SWOT Analysis of a Website
 Information Keyword
 Navigation Keyword
 Transaction Keyword
 LSI Keywords
 Tools Used for Keyword Research
 Localized Keyword Research
 Competitor Website Analysis
 Deciding Targeted Keywords to the Project

Part 3: Google Algorithms and Update

 Panda Algorithm
 Penguin Algorithm
 Hummingbird Algorithm
 Pirate Algorithm
 Rank brain Algorithm
 Fred Algorithm
 Bert Algorithm
 Broad core Algorithm Update
 How to Restore Website from Google Penalties

Part 4: Content Marketing

 Basic Principles Of Blogging

 Initiate Your Own Blog
 Build Blog Content
 The Importance of SEOs
 Content Curation & The Art of Content outlining
 Creating a Compelling Personality for Your Content

Part 5: Content & Copywriting

 A.I.D.A (Attention, Interest, Desire, Action)

 How to Come Up With Blog Ideas
 How to create Quality SEO & SMO Friendly Content
 How to find the Target Audience and generate a Customer Persona
 Learn the Art of Doing the Research Before You Actually Write Content
 Understanding the Readability Principles: Use of Active Voice, Keep it Optimized and Simple,
Be Direct with the Readers, Stick to a Single Thought
 Create an Effective Marketing Plan to Convert
 How to Write Copy for Landing Pages, Social Media Ads, Marketing Funnels, and More
 How to Persuade Your Audience to Take Action Through Content
 How to Write Email Copies Effectively

Part 6: Complete Guide on Website Planning & Creation

 Introduction to Websites
 Difference Between Website and Blogs
 Importance of Websites
 Prerequisite for a Website
 Elements of Website
 Website Layout Planning
 Building a Wireframe for the Website
 What is Domain, Sub-Domain, and Hosting
 What are TLDs and Domain Extensions
 Shared Hosting Vs Dedicated Hosting

Part 7: Building Website Using WordPress

 Web Platform
 Landing Pages
 Keyword Mapping
 Learn How to Navigate Through Tools Inside the Word Press Dashboard
 How to Find the Right Theme and Plugins for Building a Word Press Website
 Elementor Page Builder
 How to Personalize Themes to Build Websites
 How to Use Custom Post Types and Advanced Custom Fields in Word Press
 Understand the Architecture of Website
 Design Elements of Website
 Spacing & Readability Concept
 All About Domain and Hosting

Part 8: Search Engine Optimization (SEO)

 SEO Fundamentals & Theory

 How Does Search Engine Function
 Search Engine Results Page (SERP)

Part 9: On-Page Optimization

 Domain Selection
 Hosting Selection
 Meta Title Optimization
 Meta Description Optimization
 URL Optimization
 Internal and External Linking
 301 Redirection
 404 Error Pages
 Canonical Implementation
 H1, H2, H3 Tags Optimization
 Image Optimization
 Optimize SEO Content
 Review the Copyscape Content
 Landing Page Optimization
 No-Follow and Do-Follow
 Indexing and Caching
 Creating XML Sitemap
 Creating Robot.Txt
 HTML Validation Using W3C
 Bounce Rate
 CTR

Part 10: Technical SEO

 URL Structure and Length

 Analysis of Page Speed
 Schema.org
 301 Redirects
 Robots.TXT
 Internal Linking (High Priority to Low Priority)
 Sitemaps.XML
 Essential Schemas to Implement
 AMP
 Part 11: Off-Page Optimization

 Link Building Tips & Techniques

 Difference Between White Hat and Black Hat SEO
 Alexa Rank, Domain, Authority, Backlinks
 Do’s & Don’ts in Link Building
 Directory Submission
 Social Bookmarking Submission
 Search Engine Submission
 Article Submission
 Press Release Submission
 Forum Submission
 PPT Submission
 PDF Submission
 Classified Submission
 Blog Commenting
 Guest Blogging
 Outreach

Part 12: Website Audit

 Extensive On-Page SEO Audit

 Discover the Content Duplication
 Google Penalty Check
 Page Speed Audit
 Console Errors and Warnings
 Backlink Audit
 Brand Monitoring
 Social Media Tracking

Part 13: SEO Tools

 SEMrush
 Ahref
 Ubersuggest
 SEOquake
 SEO Optimizer
 Keywordtool.io
 vidiQ
 Canva
 Snapa
 Placeit
 Google Keyword Planner
 Small SEO Tools
 Readable.io
 Moz

Part 14: Google My Business (or) Local Business and Listing (or) Google Map

 Google Places Optimization

 NAP (Name, Address, Place)
 Citations
 Artificial Intelligence Keywords (AI)
 Business Listing
 Insights
 Local SEO

Part 15: Google Ads (or) Pay Per Click Marketing (SEM)

 Introduction to Online Advertising and Ads

 Ads Account and Campaign Basics
 Ads Targeting and Placement
 Ads Bidding and Budgeting
 Ads Tools
 Opportunities
 Optimizing Performance
 Ads Types
 o Search Network
o Display Network
o Shopping Ads
o Video Ads
o Universal App Ads
 UTM Generation
 Bidding Strategies
 Remarketing
 Performance Monitoring and Conversion Tracking
 Reports

Part 16: Google Analytics

 Getting Started with Google Analytics

 Navigating Google Analytics
 Real-Time Analytics
 Audience
 Acquisition
 Behavior
 Conversion
 Traffic Sources
 Top Performing Pages
 Visitors
 Goals & E-Commerce

Part 17 : Social Media Optimization (SMO)

 Introduction to Social Media Networks

 Types of Social Media Websites
 Social Media Optimization Concepts
 Hashtags and Mentions
 Image Optimization and Networking
 Micro Blogs for Businesses
 Social Media Algorithm