SVKM'S NMIMS SCHOOL OF BUSINESS MANAGEMENT Academie Years 2019-2020 agement ~~ Year: 1 ‘Trimester: 1 \Batch: 2019-21 _, Time: 02:00 pm to 04:00 pm(2 hrs) No. of Pages: 2_ Program: Post Graduate Diploma in Subject: Business Communication - Date: 03% September, 2019 Marks: 40 Instructions: Candidates should read the instructions printed on the question paper and the cover of the answer sheet which is provided for their use, carefully. 1. All the 5 questions are compulsory. 2. All questions carry equal marks. 3. Answer to each new question to be started om a fresh page. 4, Please answer the questions in sequence, 1 Present any gadget of your choice to two different kinds of audience, Group A is 8 unaware of the product and its uses and Group B is familiar with the gadget but not aware of its usage. How would you write the instructions for the usage of the gadget to the two groups? What would be the objective or purpose while explaining to the two groups? 2 You represent an Indian toy company that is negotiating to buy miniature truck wheels froma 8 manufacturing company in-Japan, In your first meeting, you explain that your company expects fo control the design of the wheels as well as the material that are used to make them. ‘The mannfacturer’s representative looks down and says softly, “Perhaps that will be difficult.” ‘You press for agreement, emphasize on willingness to buy, and show the written contract you have brought along fo be signed by both the parties, However, the manufacturer seems to be increasingly vague and uninterested. a. Analyse the barriers in effective communication through Hofstede’s framework of cultural differences. (4 Marks) b, How would you overcome such a situation of commmnication deadlock? (4 Marks) | You are Sudhir Mehra, the President of the Student Council at IGNITE School of | | Management. A problem has developed on his management school's campus, Students are | | throwing trash on the ground, leaving empty soda cans and bottles outside on benches, and | dropping napkins and other trash on the cafeteria floor rather than carrying them to the trash can, The Director of thé institute is extremely upset with the situation. He called you | to his office today moming and expressed his angst atthe situation. He is very clear in his opinion - if the litter problem persists, he will take action and cancel all extra-curricular 8activities and events until the problem is addressed. You have requested the Director to | give you a week, and you have assured him that you will resolve this issue. You | | Immediately call a meeting of all the students representatives to have a discussion about this problem and brainstorm about the possible resolutions. The team comes up with some | | | | very relevant suggestions. They advocate that you should write an open letter to all the ‘how the three-siep writing process can be applied to writing such negative messages. [3 marks} ) Applying the three-step writing process, draft an open letter fo all the students which ‘apprises them of the issue and clearly outlines the actionable suggestions, [5 marks] You work as senior marketing manager with an FMCG company. Your company is planning to 8 Jannch a new oi aimed at curbing baldness. The VP, Marketing, has asked you to conduct a customer survey to understand the potential of the product in metropolitan cities. You have completed the survey, analysed the esults and ate now in a position to draft the report. Draft the following sections of the report: a, Introduction (Not more than 300 words) (4 Marks) ». Conclusion (Not more than 300 words) (4 Marks) Highlight the points covered in both the headings mentioning the reason of their use. ‘Mr, Manishankar runs a chain of restaurants named “The Vembed Kitchens.” Mr. Mani 8 Shankar runs around 156restaurants across the country. He intends to conduct a meeting of the heads of all the 156 restaurants and wants to understand and discuss in detail the functioning of the restanrants and take constructive steps to enluance the brand image of the vembed kitchens. Since he is unable to give time for all the 156 heads, he chooses 6 among them to represent the different regions of the country.Mr. Vasan ~ Southern region representing 26 restaurants ‘Mr, Patel - Western region, representing 42 restaurants Mir. Tripathi — Central region representing 34 restaurants ‘Mr. Kakkar ~ Norther region representing 24 restaurants ‘Wr, Ameya ~ Easter region representing 16 restaurants ‘Mr, Das ~ North Eastern region representing 14 restaurants Mz. Mani Shankar plans to chair the meeting to be conducted on the 18 September 2019 at the Vembed 7 star hotel. He plans to invite Mr. Chaudhry an outside business strategy consultant, The meeting will start at 9 am and go on till 4 pm, This would also include a special spread of the Vembinad cuisine for the participants during hunch. The program will begin with presentations by the representatives of the 6 regions followed by strategic counselling by Mr. Chandliy. Prepare a notice and the agenda for the above meeting to be held on the 18" of September 2019. afr