TinkerTank

Create. Collaborate. Construct

TinkerTank.rocks | 1300 670 104

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OUR VISION

Ensuring every student is

prepared and ready for the
fourth industrial revolution
with the relevant skills in the
technology based future

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THE PROBLEM
To remain competitive in the global marketplace, Jobs at risk due to digital and
Australian businesses need to ensure they're technological disruption
creating the high value products and services of
the future. And, we need to ensure that Australia
has a reputation as an innovation nation. This
starts with our students
Innovation and STEAM based education is
Key to this challenge will be preparing a workforce lacking and lacklustre
fit for the future. We need to equip our children
with 21st century skills. They need to think smart
and creatively, solve problems, persist and take
risks, have strong digital skills and know how to
collaborate effectively
Currently little opportunity to prosper in the
global knowledge and digital economy

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THE SOLUTION
At TinkerTank we encourage students to build their
ideas with current technology and materials. Our
approach is to inspire and empower students to
collaborate, construct and create. Our mentors are
facilitators for the students, and also encourage them
to seek out resources to learn on their own, and to
mentor each other. Our philosophy is to honour
students’ creativity and trust their abilities. Students
gain confidence in their abilities become capable of
learning and doing anything!

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WHAT IS STEAM
TinkerTank is a business based in the technology driven world.
Whilst the rest of the business world aggressively pursues
automation and cost-saving measures – we need to be preparing
the next generation to be more creative, independent thinkers with
an appreciation and understanding of STEAM:
Science-Technology-Engineering-Arts-Mathematics.

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HOW IT WORKS
Teaching STEAM with creativity is our secret sauce

PASSION, CURIOSITY, IMAGINATION, CRITICAL THINKING,

EXPERIMENTATION, TECHNOLOGY EXPOSURE,
CREATIVITY, IMPROVISATION & GRIT

How?
Push communities together through tinkering and
exploration. Engage in powerful ways off line. Finding
each student's unique passion through their exploration
and curiosity at TinkerTank truly develops critical
thinking, problem-solving, as well as communication and
perseverance skills. Try, try again!

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THE CURRICULUM
TinkerTank has a clearly defined set of pathways that make up our unique curriculum

Robotics Coding
TinkerTank Robotics TinkerTank Coding
Beginner: WeDo, Lego robotics kit Beginner: Cubetto, and code.org
Intermediate: SPIKE, Lego robotics kit Intermediate: Scratch
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Advanced: : EV3, Lego robotics kit Advanced: GROK, SWIFT & Python
 Design
TinkerTank Design
Beginner: TinkerCad, 3D printing,
Design intro
Intermediate: 3D printing, Canva
Advanced: : Design with Adobe
Media
TinkerTank Media
Beginner: Stop Motion, editing
Intermediate: Claymation, Sound
design
Advanced: Live Action, Computer

suite animation

We believe in the power of collaboration, creation and construction to engage and learn effectively
The TinkerTank programs outside of school can help children see that S.T.E.A.M is more than a class or subject they have to finish.
By engaging in activities that show the real-life implication of STEAM, they can pull together ideas presented in school and show
how they benefit our society, and even our world as a whole!

Children will be able to see that what they are learning now is pertinent to both their future, and the future of the whole world.
By having a ‘big picture’ view, this will help create an interest in areas where concepts do not seem to carry real-world application.

At TinkerTank we encourage students to build their ideas with current technology and materials. Our approach is to inspire and
empower students to collaborate, construct and create. Our mentors are facilitators for the students, and also encourage them to
seek out resources to learn on their own, and to mentor each other. Our philosophy to honour8 students’ creativity and trust their
abilities. Students gain confidence in their abilities become capable of learning and doing anything!
--
THE FOUNDER
INSIGHTS FROM JULIJA LEARIE

TinkerTank comes from creativity. With over 20 years visual effects experience behind me, I just
couldn’t leave the Arts behind. I was inspired by 15 years working in VFX, in an environment
creative and full of technology. I couldn't help but imagine a workspace for students to thrive in.
A safe tinkering space. Arts is Creativity. Creativity is innovation. Innovation is our future.

Makers solve problems! They are creatives, the rebels of this world seeing innovation through
opportunity where others see none. Introducing the Arts, or creativity to STEM is close to my
heart, without this, there is no innovation. The Arts are finally being recognised as a critical
addition to future-proofing students, no matter their age.

Being a woman in the tech industry, has been challenging – so, I want to help be the change. I
want everyone to embrace technology no matter what their interests, so that they will thrive in
their chosen industry. I am empowering students to have a growth mindset to be leaders and
inventors.
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This is the future we need!
 Our core team members come from unique backgrounds and bring
their vast experience to the table. What you don’t see here are the
THE TEAM dozens of talented mentors that support our vision

JULIJA NICHOLAS KATIE

LEARIE
Founder/CEO/Director
Supervisor and Lead Animator for ILM, Lucas
Film, Lucas Arts, Disney as well as a VFX
Trainer, in California for over 15 years. Julija
has won multiple awards for her animation
work, as an entrepreneur and a filmmaker.
Julija is the visionary behind TinkerTank and
Aten and strives to change the way students
learn. She is now bringing her vision to North
America and beyond
MCDOWELL
CTO / Director
A passionate engineer with 20 years
experience in technology, product design and
a career that includes Silicon Valley startups,
VFX Movies and US Department of Defense
psychological operations. He flourishes in
challenging, high-pressure environments and
is happiest when delivering secure, scalable,
robust and tested products
REIDENAUER
Global Education Representative
Katie comes from 10 years in the education
sector with a commitment to drive
TinkerTank nationally and beyond, hse works
daily with our mentors training and on
boarding. And with our students she shares
her passion for education and enhancing
student's learning outside of the classroom,
Katie
10 is our spirited liaison between schools
and parents
Products and
Services
TinkerTank Playbook
01 Everything TinkerTank: Policy & procedures,
curriculum, projects and pathways

TinkerTank Platform
ATEN is our curriculum content management and
02 personalisation platform, progress tracker, customer
management, market place and product purchases

TinkerTank Studios
03 Delivery of our unique approach, in a container, a
school or a studio
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BUSINESS MODEL
TinkerTank operates ‘As a Service’ model with regular student visitors and ongoing recurring subscription revenue.
TinkerTank also has developed a product ecosystem and generates additional revenue from camps and events for
both children and adults, who are keen to learn about STEAM

220+ STUDENTS PER STUDIO

370+ VISITS PER MONTH

(both studios) $45 $1M
AVERAGE FEE PW REVENUE
10+ WEEKS OF CAMPS PA
(both studios)
For on-going
Memberships
Over $1 Million Revenue
2017 - 2019

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MARKET SIZE
$1.7B
The Edtech Market is booming.
Covering everyone from SaaS to
Courses. TinkerTank addresses a
majority in this category
Frost & Sullivan found that the edtech market is
expected to grow to A$1.7 billion by 2022. The
market is expected to grow significantly amidst
increasing student demand for education
services and technology innovation, competition
amongst institutions and decreasing acquisition
costs.
55% 1B
TinkerTank addresses over 55% of Learners by 2025 across 25 Markets
the Edtech market, covering Primary,
Secondary and more
Source: https://www.austrade.gov.au/edtech/the-australian-edtech-industry/
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 TinkerTank is Australia’s leading STEAM educational service. As

COMPETITORS the first-to-market in 2016, we have over 3 years of insights,

which continually inform our strategy to ensure we are making
the right decisions. Our current competition only addresses
STEAM, not STEM

Independent ✓ ✓ ✓ ✗ ✗ ✓
Mobile
optimised ✓ ✗ ✗ ✗ ✗ ✗
Revenue
generating ✓ ✓ ✓ ✓ ✓ ✓
Consumer
ratings and ✓ ✗ ✗ ✓ ✓ ✗
reviews
Active online
community ✓ ✗ ✗ ✗ ✓ ✗

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 TinkerTank is the original. Most of the current competition

COMPETITORS does not address STEAM, only STEM. One competitor has used
our wording but has no evidence of implementation of the Arts

Thinklum offers a variety of after school and weekend classes to learn coding and robotics, develop
logical thinking and STEM skills

A school of educational experiences in STEM: robotics, coding, VR, 3D Game design

A unique S.T.E.A.M. (Science, Technology, Engineering, Art & Maths) program helps develop kids
social emotional skills through coding, robotics, engineering and science

Robokids vision is where every young person in Australia leaves school with the innovation and
technological skills that they need to thrive in their everchanging, automated world that lies ahead of
them

Summer School Holidays to explore, tinker, and create technology to solve some of the world's most
pressing issues around climate change, sustainability, and more

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COMPETITIVE ADVANTAGES
• First to market
• Curriculum – purpose built
• Education Methodology – teachers are trained to teach in a specific manner (difficult to replicate)
• World first tech based maker space for kids – first mover advantage
• The model is easily scalable – Australia and US

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CUSTOMER ACQUISITION
• TinkerTank will open two more studios in Sydney : Eastern and Western suburbs
• TinkerTank is finalising licence agreements with individuals, the first opening planned for Jan 2020 in the
Western Suburbs
• TinkerTank engages with the community by participating in events, they donate time, resources and prizes.
This activity immerses then within the community DNA and becomes top of mind
• TinkerTank offers team building programs for corporates and SMEs to recalibrate their thinking and approach
in tackling creative problem solving
• TinkerTank hasn’t been active with advertising, the plan is to now implement a media plan to drive
conversions

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TRACTION
Key Metrics

• Over 1,000 unique visitors

• 150 current students
• 2 Studios
• Over $500,000 annual revenue run rate
• Over 70% Gross Margins
• Profitability achieved in 3 years from establishment

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THE TT TECH

ATEN – TinkerTank is underpinned by a customised software platform that manages purchasing, memberships, student
profiles (incl progress), communications, staff training and management – built for scalability

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THE TT TECH

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FINANCIALS

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FINANCIAL CONTROL
TinkerTank has engaged FBZ Accounting under a CFO service to help control the business finance function and build
out operational finance capability on how the business can improve cost structures, revenue drivers, profitability margins,
speed up working capital cycles and develop short and long range cash flow forecasting for a close watch on the future. These
services and visibility offered by FBZ into TinkerTank will be critical in supporting the growth strategy to accelerate the
business model in the Australian and US markets as they look to amplify their studio model and scale up with investors capital
behind them.

FBZ brings its depth of experience in working with closely held businesses across the Sydney and Illawarra regions. One of its
portfolio companies is an established fast growing childcare business with 14 plus locations and growing, so they have
intimate knowledge of the sector, its challenges and where to leverage opportunities to optimise profits and returns for
shareholders.

FBZ is lead by Chartered Accountants, Nikolas Ahkin and Natalie Gibling whose careers are dedicated to supporting the
progression of SMEs through their client services and education.

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 The results achieved since launching in August 2016, clearly

TIMELINE demonstrate the value of TinkerTank and equally highlights what

can be achieved with an exceptional founding team and support
by quality partners

FY19
$507K in Rev

MAY 2019 FY18

St Leonards studio opens $405K in Rev

FY17
$114K in Rev

FEBRUARY 2017
Launched
AUGUST 2016 Membership/Subscriptions
Launched Manly HQ

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THE ASK We are seeking to raise $500,000 for a 16% stake in the
TinkerTank business at a pre-money valuation of $2.5M

With this investment we will be in a position to:

• Build out further operational capabilities and
infrastructure to service more students and keep up
with growing demand
• Hire an operations manager
• Bring on more mentors for each studio
• Establish two additional studios in Sydney market,
modelled off the success of St Leonards
• Build out our channels to market, with a
concentrated campaign targeting local schools in and
around the studios
• Targeted advertising through specific digital channels

$250k New Staff $50k

for Studios Legal & Finance

$100k $100k
Marketing Technology

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NEXT 2 YEARS
GROWTH
2020 Increase the capacity and number of TT studios, the focus will be on
implementing controlled growth strategies:
• Successful capital raise - up to $500,000
• Source, fitout and staff Mona Vale and Bondi studios
• Build channels to market with other operators in childcare centres,
pre-schools and primary schools
• Increasing capacity and resource mix across the business for
additional studios
• Capital preservation and cash reserves in place to capture growth
opportunities
• Implement incursion programs with schools and corporate
2022
• Projected free cash flows - $400,000 target to be achieved for the next
phase of expansion
• Source additional studio locations in Sydney market - 8 studios total
• Obtain OOSH status as a recognised childcare provider to receive
government subsidies to reduce costs on members and students and
have predictable cash conversion cycles
PROFIT
Business operations functions to focus on sales, marketing and delivery
of more sessions in each studio:
• Increase sales for existing studios by running more camps
• Increase membership base per studio
• Increase sales from incursions into schools and corporate
• Brand awareness and positioning into the market (advertising)
• Introduce customer loyalty program to increase retention
• Develop and deliver more programs for a wider audience
• Further development and staff training
• Sponsorship program
• Continued activity as above
• Refine, design and deliver
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WHY INVEST?
• At TinkerTank we are very proud of what we have been able to achieve within a short period of time
• It is a source of great encouragement (and relief!!) that the personal capital and significant time we invested
into the business across 2016 and 2017 as we were starting out looks to be money and time well spent
• There is clearly a lot more for us to do but we are now confident of being able to bring capital into our
business as we expand – albeit very carefully
• Our revenue in FY19 was almost 4.5x that of FY17 (and we were profitable)
• We have a solid handle on what the economics of each studio look like – we made our Manly studio
profitable even with a rent level that we knew was too high (we are in the process of fixing this!!)
• Expanded tech delivery to drive scale is an embedded part of our strategy

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KEY INVESTMENT THEMES
• Large addressable market for specialist education
• Genuine intellectual property and point of difference
PROVEN MODEL • Immediate customer acquisition impact
• Multiple sources of revenue established
• Confidence in ‘scalability’ via the establishment of a profitable 2nd studio

• Underlying financial performance has matched the ‘real life’ experience

• FY17 as the starting year
CASH FLOW
• FY18 as the year when the business drove quickly towards cash flow positive
POSITIVE • FY19 cash flow positive and profitable
• FY20 and beyond is about growth – careful and considered

MANAGEMENT • Refer to the team and founder pages

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KEY INVESTMENT THEMES
• To remain competitive and innovative - we have a strategic technology plan in place to
address B2B and B2C customers that do not necessarily have access to our studios
TECH STRATEGY
• TinkerTank’s proprietary Hardware: TÄNK robot and it’s AR/VR experience
• In Classroom, smart board programming, activities and engaging content for schools
• Upgrades and improvements to the on Lin App for content, social and more

• As we are cash flow positive the capital we bring in now is solely for growth
• We do not expect to need further capital until FY21
• The environment is dynamic and corporate activity in the education space is genuine –
PATH TO EXIT several vehicles are already listed on the ASX
• We will continue to focus on our own growth path but are mindful that our unique
capability is likely to be attractive to bigger players in the speciality and technology
education sectors

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FUNDING STAGES
4. RAPID GROWTH

GAP
1. STRATGEY/FOCUS
2. PEOPLE/CULTURE
3. CAPITAL STRUCTURE MATURITY
4. ASSET DRIVERS 3. SURVIVAL
5. EXECUTION
2. GROWTH
5. DECLINE

1. START UP

INITIAL GROWTH SCALE RESCUE

FUNDING FUNDING FUNDING FUNDING
VALUATION FORMULA
VALUATION = PROFIT X MULTIPLE
(What the multiple is depends on … what?)

The Family home analogy

SMEs spend to much time driving profit and not enough time
creating assets to increase their multiplier
VALUATION MODEL
Scale V+7 SCALE

Architecture V+6 BRAND ARCHITECTURE

Extension V+5 CHANNEL EXTENSION

Extension V+4 PRODUCT EXTENSION

Innovation V+3 SYSTEMS / PRODUCT INNOVATION

Best V+2 TALENT / CAPABILITY / CULTURE

V1 INDUSTRY BENCHMARK

Factors that ENHANCE asset value

FUNDSITION
FUNDSITION - Licensed Equity Crowdfunding Platform (AFSL: 512643)

A great team is built on trust, rigour, discipline and a blend of skills that compliment each other, plus all
members are aligned to a set of values and a common vision. FUNDSITION was founded on that mandate, they
have been stewards of small to medium enterprises throughout their working careers and are now able to
support SMEs with this new opportunity of capital raising.

They have:
• A deep understanding and experience in the Equity Crowdfunding marketplace and legislative requirements
• A deep understanding and experience in corporate advisory and capital markets
• A track record of establishing, scaling and selling SMEs
• A deep understanding of the decision making drivers of the business owner
• Experience in working with businesses on strategies for optimising and growing their businesses
• Extensive experience in marketing and media

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TinkerTank

Create. Collaborate. Construct.

Julija McDowell
www.TinkerTank.rocks
hello@TinkerTank.rocks
1300 670 104
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