CHAPTER 6 – ACTIVITY

SHORT ESSAY QUESTION

Direction: Discuss or explain what is being asked. (40pts.)

1. Give the elements of market promotion mix. (10pts.)

1. Personal Selling
2. Advertising
3. Sales Promotion
4. Publicity
5. Public Relations

2. Explain each element, and give an example. (30pts.)

1. Personal selling is when a company provides people to market a product to a

consumer after meeting them face to face. The sellers advertise the goods by their
demeanor, looks, and in-depth understanding of the product. They hope to educate and
persuade customers to buy, or at the very least try, the product.
2. Advertising is a type of marketing that entails paying for space in order to advertise a
product, service, or cause. Advertisements, or ads for short, are the real commercial
messaging. Advertising's purpose is to contact those who are most inclined to pay for a
company's products or services and persuade them to buy.
3. Sales promotion is a component of the promotional mix in which a company use a
variety of short-term customer-oriented methods to increase demand for its product by
making it appear more appealing and/or deserving.
4. Publicity is a form of mass communication in and of itself. It is a non-paid method of
mass communication that involves presenting commercially significant news in the
media to elicit favorable responses from purchasers.
5. Public Relations the corporation does not have complete control over public relations,
as certain reviews and websites may portray the brand in an unfavorable manner.
People will reward a firm with favorable word-of-mouth consideration if it successfully
resolves these problems.