Email marketing is one of the most efficient marketing channels

today and leads to one of the highest ROIs in the market.

In order to gain profits in email marketing, you need to recognize
and monitor the email marketing Key Performance Indicators.
One has to measure how effective are the market campaigns and
strategies are, that are implied in meeting the targeted audience
and achieving the marketing goals.
These matrices allow you to measure the marketing goals which
should be SMART; specific, measurable, attainable, relevant and
time bound.
The best email marketing KPIs to track your campaigns are:
1) Bounce Rate- The essential thing to know is whether emails
are reaching your subscriber’s email or not. This rate
suggests those emails that haven’t reached your subscribers.
A bounce rate less than 2% means your emails reach your
subscribers and the strategies being implied are effective.
2) Open Rate- This rate suggests the number of emails opened
from the total sent. It’s an important indicator as it shows how
interested your subscribers are in your emails. You should
aim to have at least 20% of open rate.
3) Click through Rate- The CTR suggests how many times the
links provided in your emails have been opened by the
subscribers. It’s better to have a CTR of above 4%.
4) Conversion Rate- This rate suggests how many subscribers
have opened the link and made an action like purchased the
product.
5) Unsubscribe Rate- This rate shows how many subscribers
have opted out from receiving your emails. A rate less than
2% means that the content and subject lines are attention-
grabbing and beneficial for them.
6) List Growth Rate- This indicates the rate at which your list is
growing.
7) Email Return on Investment- This suggests how much profit
has been gathered as compared to what has been sent. It
 shows that the email marketing strategies implemented are
effective.
8) Revenue per Subscriber and Email- Both the indicators
suggests how much profit is generated through the
subscribers and emails. It gives an insight on which marketing
emails are essential to your business and which are not.
These are only a few KPIs used to check the progress and
effectiveness of the email marketing strategies. You can use a
software named HubSpot and combine it with a tool named
Databox to check your progress.

Reference: https://www.pepperlandmarketing.com/blog/email-
marketing-kpis