E-mail Marketing

E-mail Marketing
Email marketing is a powerful marketing channel, a
form of direct marketing as well as digital marketing,
that uses email to promote your business’s products or
services.
It can help make your customers aware of your latest
items or offers by integrating it into your marketing
automation efforts.
 It can also play a pivotal role in your
marketing strategy with lead generation, brand
awareness, building relationships or keeping customers
engaged between purchases through different types of
marketing emails.
History
In 1978, a marketing manager at Digital Equipment
Corp named Gary Thuerk used this new method of
direct communication to send out the first commercial
email to let people know about a new product.
 His email list only had 400 addresses, but the emails
he sent resulted in about $13 million in sales.
Advantages of email marketing

Email has become such a popular marketing tool for

businesses partly because it forces the user to take
some kind of action; an email will sit in the inbox until
it’s read, deleted, or archived.
 But email is also one of the most cost-effective tools
available, too.
A 2015 study by the U.K.-based Direct Marketing
Association (DMA) found that for every $1 spent,
email has an average return on investment (ROI) of
$38
Email marketing can help you build a relationship with
your audience while also driving traffic to your blog,
social media, or anywhere else you’d like folks to visit.
You can even segment your emails and
target users by demographic so you’re only sending
people the messages they want to see most.
Email marketing also allows you to run A/B tests of a
subject line or call to action to identify the best
performing message by using email marketing
software that can also be configured to easily send out
emails.
 Open rates are one of the best ways to tell whether your email
strategy is working. This number shows what percentage of
your audience opens the emails you send them. If you have a
higher open rate, it usually means your subject lines resonate
with your audience.
Here are a few examples of successful open rates:
 The highest open rates are found in government-related emails,
with an open rate of 28.77%.
 Emails sent by hobbies entities come in second, with a 27.74%
open rate.
 With a 27.62% open rate, emails about religion came in third.
 The average open rate for all industries we analyzed is 21.33%.
How to improve open rates

A low open rate generally indicates one of these things:

Your subject line is not relevant or interesting enough
Your audience is composed of a wide variety of
subscribers
You may be sending too many or too few campaigns
MailChimp Report