ABHINAV EDUCATION SOCIETY, PUNE

EMAIL MARKETING
NAME : MANE PARIKSHIT ASHOK
CLASS : S.Y.B.B.A. (MARKETING SPECIALIZATION)
 Project on ‘Email Marketing’ submitted to Savitribai Phule University Of Pune.
In Practical fulfillment of the Degree of Business Administration semester from
Abhinav Education Society’s College of Comp. Science and Management,
Ambegaon, Pune. 411046.
 Assessment Year 2020-2021
 TABLE OF CONTENT

Sr. No Content
1. Introduction

2. Defination

3. Benefits

4. Most Insightful Email marketing stats and facts

5. How to devise successful Email marketing plan

6. Types

7. Conclusion
 INTRODUCTION

Do you think email marketing is long gone or a thing of the past? Stats says
not a chance!
With the advent of social media platforms like Facebook, Instagram and
others like chatbots, virtual reality, it may sometimes feel like email marketing is
losing its charm.
But stats prove that this is just a fallacy and if you think that email is dead,
you are simply ignoring the real metrics.
No, we are not just saying for the sake of it rather we can prove our point that
email marketing has always been and is still the best strategy to be adopted.
 DEFINATION

Email Marketing refers to the act of sending commercial messages to a group of

potential customers via email. In other words, email sent to the customers can be called
as email- marketing. These emails may consist of advertisements, offers, ebooks, solicit
sales etc. anything that helps the business as well as the company.
 BENEFITS

1. Cost effective
2. Unmatched and Unrivalled Return on Investment
3. Increase brand awareness
4. Demographic segmentation
5. Reach the global audience
6. Boost sales of the company
7. Ease of sharing
 MOST INSIGHTFUL EMAIL MARKETING
STATS AND FACTS
 Marketing Weekly- 73% of marketers said that email marketing is the number one digital
marketing platform for ROI.
 Adobe- As much as 58% millennials claim that they prefer to be contacted via email.
 Statistica- Gmail claims that it has more than 1 billion active users around the world.
 Mailigen- 89% of the marketers agree that email is their primary lead generation channel.
 Blue Kangaroo Study- 7 out of 10 people say that they have made use of the vouchers given
to them via email marketing in the last week.
 Litmus- 82% of the consumers check and open the emails sent to them by a company.
 Experian- Every $1 spent on email marketing yields $44.25 return on investment.
 Email’s convert 3 times more than social media.
HOW TO DEVISE SUCCESSFUL EMAIL
MARKETING PLAN
 TYPES

Email marketing can be carried out through different types of emails:

1. Transactional Emails
2. Direct Emails
1. TRANSACTIONAL EMAIL -

Transactional emails are usually triggered based on a customer's action with a

company. To be qualified as transactional or relationship messages, these
communications' primary purpose must be "to facilitate, complete, or confirm a
commercial transaction that the recipient has previously agreed to enter into with the
sender" along with a few other narrow definitions of transactional messaging.  Triggered
transactional messages include dropped basket messages, password reset emails,
purchase or order confirmation emails, order status emails, reorder emails, and email
receipts.
2. DIRECT EMAIL -

Direct email involves sending an email solely to communicate a promotional

message (for example, a special offer or a product catalog). Companies usually collect a
list of customer or prospect email addresses to send direct promotional messages to, or
they rent a list of email addresses from service companies.
 CONSLUSION

People are much more receptive to marketing emails when they have actually
agreed to receive them. And when your message is well received, it will not only boost
your direct sales, but also boosts your indirect sales through word of mouth.
 In order to accomplish this assignment, I would like to thank my marketing teacher,
Prof. Sujit Desai sir for guiding me throughout the assignment. I’m grateful to them for
giving this opportunity. It was fun and informative doing this. I would like to thank all
of them who helped me in doing this project and who helped me in bringing a successful
one.
Thank You !