1.WHICH COMPANY BIKE DO YOU PREFER TO BUY?

TABLE-1

S.NO BIKE COMPANY NO.0F PERCENTAGE

CORRESPONDENCE

1 HERO 4 27%

2 YAMAHA 5 33%

3 BAJAJ 6 40%

TOTAL 15 100%

CHART-1

HER0; 27%; 27%

BAJAJ; 40%; 40%

YAMAHA; 33%; 33%

INTERPRETATION: OUT OF 15 RESPONDENTS 4 MEMBERS CHOOSE HERO,

5 MEMBERS CHOOSE YAMAHA

6 MEMBERS CHOOSE BAJAJ COMPANY.

MORE PEOPLE PREFERS THE BAJAJ COMPANY BIKES.

2.WHICH BIKE DO YOU PREFER IN THAT BRAND?

TABLE-2

S.NO COMPANY BRAND NO.OF PERCENTAGE

CORRESPONDENCE

1 SHINE 125 CC 1 7%

2 HERO GLAMOUR 2 13%

3 UNICORN 1 7%

4 YAMAHA FZ S 5 33%

5 PLATINA 1 7%

6 BAJAJ PULSAR 150 1 7%

7 PULASR 220 F 4 26%

TOTAL 15 100%

CHART-2

SHINE 125CC; 7%; 7%

PULASR 220 F; 26%; 26% GLAMOUR; 13%; 13%

UNICORN; 7%; 7%

PULSAR 150; 7%; 7%

FZ-S; 33%; 33%

PLATINA; 7%; 7%
INTERPRETATION:- OUT OF 15 RESPONDENTS, ONE HAS SELECTED FOR SHINE 125 CC AND 2 PEPOLE HAVE
SELECTED GLAMOUR,ONE HAS SELECTED UNICORN , 5 PEOPLE HAVE SELECTED FZ-S ,ONE HAS SELECTED
PLATINA,1 HAS SELECTED PULASR 150 AND 4 PEOPLE HAVE SELECTED PULSAR 220 F.

HERE, FZ-S HAVE SELECTED BY MOST OF THE PEOPLE.

3.WHICH COLOR BIKE DO YOU PREFER TO BUY?

TABLE-3

S.NO COLOR NO.OF PERCENTAGE

CORRESPONDENCE

1 BLUE 5 33%

2 RED 8 54%

3 GREEN 2 13%

TOTAL 15 100%

CHART -3

GREEN; 13; 13%

BLUE; 33; 33%

RED; 54; 54%

INTERPRETATION:- OUT OF 15 RESPONDENTS,5 PEOPLE HAVE SELECTED BLUE COLOR,8 PEOPLE SELECTED
RED COLOR AND 2 PEOPLE HAVE SELECTED GREEN COLOR.
HERE,MOST OF THE PEOPLE PREFERRED RED COLOR.

4.WHO PROMOTES YOU TO PURCHASE THIS BIKE?

TABLE-4

S.NO WHO PROMOTES YOU NO.OF PERCENTAGE

TO PURCHASE CORRESPONDENCE

1 FRIENDS 2 13%

2 PARENTS 6 40%

3 SELF 7 47%

4 NEIGHBOURS 0 -

TOTAL 15 100%

CHART -4

5.WHAT IS THE SUITABLE TIME FOR YOU TO PURCHASE THE BIKE?

TABLE -5

S.NO SUITABLE TIME NO.OF PERCENTAGE

CORRESPONDENCE

1 FESTIVAL OFFER 5 34%

 2 EXCHANE OFFER 2 13%

3 DISCOUNT OFFER 6 40%

4 NEW ARRIVALS 2 13%

5 OTHER 0 -

TOTAL 15 100%

CHART -5

NEW ARRIVALS; 13; 13%

FESTIVAL OFFER; 34; 34%

DISOUNT OFFER; 40; 40%

EXCHANGE OFFER; 13; 13%

6.WHICH FACTOR DO YOU CONSIDER THE MOST WHILE PURCHASING A BIKE?

 S.NO CONSIDERING FACTORS NO.OF PERCENTAGE
CORRESPONDENCE

1 STYLE 5 33%

2 PRICE 1 7%

3 COMFORT 1 7%

4 MILEAGE 4 26%

5 PERFORMANCE 3 20%

6 BRAND IMAGE 1 7%

TOTAL 15 100%

CHART -6

BRAND IMAGE; 7; 7%

PERFORMANCE; 20; 20% STYLE; 33; 33%

STYLE
PRICE
COMFORT
MILEAGE
PERFORMANCE
BRAND IMAGE

PRICE; 7; 7%
MILEAGE; 26; 26%
COMFORT; 7; 7%

7.WHAT IS YOUR MONTHLY INCOME?

TABLE -7

S.NO MONTHLY INCOME NO.OF CORRESPONDENCE PERCENTAGE

1 <15,000 0 -

2 15,000 – 25,000 1 7%

3 25,000 – 35,000 10 67%

4 NIL 4 26%
 TOTAL 15 100%

CHART -7

15,000 - 25,000; 7%; 7%

NIL; 26%; 26%

<15000
15,000 - 25,000
25,000 - 35,000; 67%; 67% 25,000 - 35,000
NIL

8.WHAT IS YOUR SOURCE OF FINANCE?

TABLE -8

S.NO SOURCE OF FINANCE NO.OF CORRESPONDENCE PERCENTAGE

1 BANK LOAN 2 13%

2 FINANCE COMPANY 3 20%

3 SELF-FINANCING 10 67%

4 OTHER - -

TOTAL 15 100%

CHART -8
 BANK LOAN; 13; 13%

FINANCE COMPANY; 20; 20%

SELF-FINANCING; 67; 67%

9.WHAT IS THE SOURCE OF INFORMATION ABOUT THE BRAND?

TABLE -9

S.NO SOURCE OF INFORMATION NO.OF CORRESPONDENCE PERCENTAGE

1 NEWS PAPER 1 7%

2 TV ADVERTISEMENTS 1 7%

3 MAGAZINES - -

4 INTERNET 9 60%

5 FAMILY & FRIENDS 3 19%

6 SHOWROOM 1 7%

TOTAL 15 100%

CHART -9

CHART -9
 SHOWROOM; 7; 7% NEWS PAPER; 7; 7%

TV ADVERTISEMENTS; 7; 7%

FAMILY & FRIENDS; 19; 19%

INTERNET; 60; 60%

10.WHAT IS PURPOSE FOR BUYING BIKES?

TABLE -10

S.NO BUYING PURPOSE NO.OF CORRESPONDENCE PERCENTAGE

1 PERSONAL 7 47%

2 OFFICIAL - -

3 BOTH 8 53%

TOTAL 15 100%
 CHART -10

PERSONAL; 47; 47%

BOTH; 53; 53%

11.WHICH PRICE WOULD YOU LIKE TO PAY FOR BUYING BIKES?

TABLE -11

S.NO PRICE WOULD YOU LIKE TO PAY NO.OF CORRESPONDENCE PERCENTAGE

1 <50,000 - -

2 50,000 – 1,00,000 6 40%

3 >1,00,000 9 60%

TOTAL 15 100%

CHART -11
 50,000 - 1,00,000; 40; 40%
>1,00,000; 60; 60% <50,000
50,000 - 1,00,000
>1,00,000

12.RANK THE FOLLOWING FACTORS DO YOU LIKE MOST IN TWO-WHEELER FROM (1-6)ACCORDING TO YOUR
CONVENIENCE?

TABLE -12

S.NO CONVENIENT FACTORS YOU LIKE NO.OF CORRESPONDENCE PERCENTAGE

1 DRIVING COMFORT 3 20%

2 RESALE VALUE 2 13%

3 FUEL EFFICIENCY 2 13%

4 OUTLOOK 6 41%

5 PICK UP 2 13%

6 LUGGAGE SPACE - -

TOTAL 15 100%
 CHART -12

PICK UP; 13; 13%

DRIVING COMFORT; 20; 20%

OUTLOOK; 41; 41% RESALE VALUE; 13; 13%

FUEL EFFICIENCY; 13; 13%

13.HOW DO YOU RATE YOUR EXPERIENCEEXPERIENCE WITH YOUR CURRENT BIKE?

TABLE -13

S.NO RATE YOUR EXPERIENCE NO.OF CORRESPONDENCE PERCENTAGE

1 HIGHLY SATISFIED 7 47%

2 SATISFIED 7 47%

3 NEUTRAL 1 6%

4 DISSATISFIED - -

5 HIGHLY DISSATISFIED - -

TOTAL 15 100%

CHART -13
 NEUTRAL; 6; 6%

HIGHLY SATISFIED; 47; 47%

SATISFIED; 47; 47%

14.WHICH EXTRA FACILITIES DO YOU PREFER TO ADD IN THAT BIKES?

TABLE -14

S.NO EXTRA FACILITIES DO YOU PREFER TO ADD NO.OF CORRESPONDENCE PERCENTAGE

1 POWER STARTER FACILITY 3 20%

2 NOTHING 12 80%

TOTAL 15 100%

CHART -14
 POWER STARTER; 20; 20%

NOTHING; 80; 80%

15.DO YOU PREFER YOUR BIKE BRAND TO YOUR NEIGHBOURS?

TABLE -15

S.NO DO YOU PREFER YOUR BIKE TO YOUR NEIGHBOURS NO.OF CORRESPONDENCE PERCENTAGE

1 YES 15 100%

2 NO - -

TOTAL 15 100%

CHART -15
YES; 100; 100%