12th April I 8:30–17:00 | Paris, France

Carrefour Global Strategy

This one day workshop will prepare you for engaging with Carrefour both Workshop Speakers:
at an international and a local level, and will equip you for success in 2016
and beyond.

2016 marks the second phase of George Plassat’s turnaround strategy

for Carrefour with the retailer expected to see another wave of drastic
measures aimed at delivering higher shareholder value. Living up to his
reputation as the “Transformation Guy” Plassat is likely to drive growth via
uncomfortable means such as Digital, Franchising and Partnerships, and Himanshu Pal Stéphane Roger
Purchase Alliances. Vice President Global Shopper &
Kantar Retail Retail Director,
Kantar Worldpanel
At this workshop, you will explore what Carrefour’s changing objectives
mean for suppliers, and discuss strategies that will be critical for driving
successful collaborative relationships.

Key questions answered include:

• What are the key components of Plassat’s three-year strategy

for Carrefour?
Tudor Popa
• How will the change in financial focus from P&L to Balance Sheet Analyst
economics impact commercial negotiations? What will be the impact Kantar Retail
of purchase alliances? Will Carrefour enter into more such alliances in
the future?
• What are the best practices for suppliers around commercial planning
and negotiation, channel specific merchandising, and digital innovation?

“[The presenters] did an excellent job and were extremely engaging and
knowledgeable. Great day, very insightful, would come again!”
—Global Business Development Leader, Groupe Danone

Registration Workshop Fee Venue

Please contact
events@kantarretail.com to
register for this event.
Add a reminder to my
Outlook – iCalendar/Google
£1225 / €1600. Price is net of applicable VAT. Hilton Paris Opera
Kantar Retail accepts Visa, Mastercard and American 108 Rue Saint-Lazare
Express. Contact Kantar Retail to find out if your 75008 Paris France
company has pre-arranged for special employee
Tel: +33-1-40084444
pricing, or to discuss options for team discounts.
Savings are available on multiple seat purchases.

The analysis and conclusions presented by Kantar Retail represent the opinions of Kantar Retail. The views expressed
do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the
management of the retailer.
 12th April I 8:30-17:00 | Paris, France
Carrefour Global Strategy
Workshop Agenda
Mapping Carrefour’s Financial Objectives & KPIs
Carrefour’s back to basics approach has helped it regain
lost growth and market share and improve profitability
across France and international markets. Phase 2 of
Plassat’s strategy is likely to see Carrefour shift its
commercial focus from restoring shareholder confidence
to driving shareholder value by focusing on generating
greater Free Cash Flows. During this session, Kantar
Retail will highlight Carrefour’s 2016-18 commercial
and financial strategies—ranging from sales and
margin management in a multi-channel environment, to
leveraging its asset base through divestments, IPOs, and
franchise-led expansion.
The Road Ahead for Carrefour in France & Spain
Positive sales performance across all formats in
France must be a heartening sight for George Plassat.
Carrefour has benefited from a shopper-first mentality
which has helped the retailer curate its offer (format,
pricing & promotion, assortment) to meet the changing
needs, behaviour and expectations of shoppers. Kantar
Worldpanel’s Stéphane Roger will review Carrefour’s
performance in France and Spain; highlight how
shopper-first thinking has helped Carrefour; and provide
a perspective on Carrefour’s likely future across these
two critical markets.
Decoding Carrefour’s New Routes-to-Market
The future belongs to those who dare to think and
act differently. Carrefour will have to do something
similar if it wants to grow in this rapidly evolving retail
environment. During this session Kantar Retail will
highlight new routes to market that Carrefour is likely to
adopt in order to navigate through a tough environment,
including: Franchise-led proximity growth; Digitally-
enabled Hypermarket recovery; Purchase alliances
for competitive advantage; and Targeted M&A and
partnerships to fuel international expansion. Kantar
Retail will provide a perspective on what these changes
could mean for suppliers working with Carrefour.
Aligning with Carrefour’s New International Strategy
Turnaround in Carrefour’s international performance has
been one of Plassat’s key accomplishments. Phase 1 of
Carrefour’s International strategy involved divesting non-
performing businesses and reviving growth in strategic
markets in Europe. Phase 2 of Carrefour’s international
strategy will see the retailer expand internationally
using strategic partnerships (such as MAF in the Middle
East, Marinopolous in the Balkans, Sabanci in Turkey,
and CFAO in Africa). During this session, Kantar Retail
will use the Carrefour – MAF partnership in the Middle
East to highlight how this model can be leveraged to
deliver a localised offer backed with global expertise in
procurement and supply chain capabilities. Kantar Retail
will also provide a perspective on how suppliers can align
with Carrefour’s international partnerships.
Digital – The Next Frontier for Carrefour Globally
Digital (not limited to eCommerce) has been designated
as one of Carrefour’s number one priorities for 2016-18.
So far the retailer’s online performance has been below-
par with an inconsistent and under-developed offer
which lacked planned investment. Kantar Retail believes
that Phase 2 of Plassat’s turnaround strategy could see
Carrefour make concerted efforts to leverage digital
assets and capabilities across markets. Kantar Retail will
benchmark Carrefour against its competitors and provide
a perspective on going-forward strategy and highlight
implications for suppliers.
Winning with Carrefour – The Rulebook for
Effective Merchandising
As Carrefour enters Phase 2 of its transformation plan
it will seek greater support from suppliers not only in
terms of commercial contribution but also towards
driving better in-store merchandising and shopper
marketing support. While driving shopper engagement
can be challenging at the best of times, growing reliance
on a multi-channel portfolio is only likely to add more
complexity. During this session, Kantar Retail will discuss
the rulebook (or recommendations) for merchandising
across three Carrefour formats – Hypermarkets,
Proximity, and Online.