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Introduction

A multinational retail business, Carrefour has more than 12,000 locations across more

than 30 nations. Groceries, electronics, apparel, and household goods are among the wide range

of goods and services offered by the business. Carrefour wants to give customers high-quality

goods and services at reasonable costs. In this presentation, we'll go over a number of operational

aspects of Carrefour, such as its methods for predicting supply and demand, operating

technology strategies, methods for classifying merchandise in stores, plans for service expansion,

logistics arrangements, methods for quality control, pandemic response plans, and future

development plans.

I am glad to present the objectives and plans for the future development of the Carrefour

chain of stores to our significant investor on behalf of Carrefour International, where I am the

Operations Director. In our presentation, we'll go over how Carrefour stores are run on both

domestic and international markets, quality control procedures to guarantee client satisfaction,

logistics plans for stores, warehouses, and shipping, our strategy for minimising losses during the

COVID-19 pandemic, and our long-term plan to improve the performance of the Carrefour chain

of stores.
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The nature of the work of the global chain of Carrefour stores:

The vast network of outlets operated by Carrefour provides a range of goods and services

to satisfy the requirements of its varied clientele. The business operates in a variety of settings,

including e-commerce platforms, hypermarkets, supermarkets, and convenience stores. The

company's stores are made to be welcoming to customers and provide a relaxing shopping

experience.

Carrefour operates in a number of culturally diverse regions, which is reflected in the

variety of goods they provide. Carrefour, for instance, provides a broad selection of fresh

produce and high-quality food items in Europe, but in Asia they adapt to the local tastes by

providing a mix of traditional and western goods.

Mechanisms of supply and demand forecasting for Carrefour services in the markets:

Carrefour uses advanced technology to forecast supply and demand in the markets. The

company uses data analysis and machine learning algorithms to predict customer demand and

optimize inventory levels. This helps Carrefour to ensure that they have the right products in

stock at the right time, minimizing out-of-stock situations and reducing waste.

Carrefour also works closely with its suppliers to ensure that they have a reliable supply

chain. The company works with a range of suppliers, from large multinational corporations to

small local producers, to ensure that they have access to the products they need.

Operating Technology Strategies of Carrefour Group:

Carrefour has invested heavily in technology to improve its operations and enhance the

customer experience. The company uses a range of technologies, including artificial intelligence,

machine learning, and big data analytics, to optimize its supply chain, improve inventory

management, and enhance the shopping experience for customers.

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Carrefour has also developed innovative technologies, such as mobile apps and self-

checkout systems, to enhance the shopping experience for customers. These technologies allow

customers to shop quickly and efficiently, and also provide valuable data that Carrefour can use

to optimize its operations.

Strategies for designing stores, distributing and classifying merchandise, and developing

operating mechanisms:

Carrefour places a strong emphasis on store design and layout, which is aimed at creating

an inviting and comfortable shopping environment for customers. The company also uses

advanced data analytics to optimize the placement of products in stores, and to ensure that

products are easily accessible and visible to customers.

Carrefour's distribution and merchandise classification strategies are designed to ensure

that the right products are in the right place at the right time. The company uses a range of

techniques, including data analysis and logistics optimization, to ensure that products are

delivered to stores efficiently and on time.

Carrefour's operating mechanisms are designed to ensure that the company operates

efficiently and effectively. The company uses advanced technologies to manage its operations,

including inventory management, logistics, and customer service.

Planning the services provided by Carrefour in terms of horizontal and vertical expansion

in the provision of services:

Carrefour is constantly evaluating opportunities to expand its business horizontally and

vertically. The company is exploring new markets and formats, such as online shopping and

convenience stores, and is also looking to expand its product lines to include more sustainable

and responsible products.

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Carrefour is also looking to expand vertically by offering a wider range of services to

customers. For example, the company has launched a range of financial services, including credit

cards and personal loans, which are designed to meet the needs of its customers.

Financial data in € billions

Year 2013 2014 2015 2016 2017 2018 2019 2020 2021
Net revenue 74.888 74.706 76.945 76.645 78.897 72.355 72.397 70.719 72.958
Net income 1.263 1.249 0.980 0.746 −0.531 −0.561 1.126 0.641 1.072
Assets 43.564 45.789 45.095 48.845 47.813 47.378 50.802 47.588 47.668
Employees 363,98 381,227 380,920 384,151 378,923 363,862[a] 321,38 322,164 319,565
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Schedule of Operation:

Carrefour operates in various regions globally, including Europe, Africa, the Middle East,

and Asia. The chain of stores operates under various store formats, including hypermarkets,

supermarkets, convenience stores, and discount stores. Our plan for the future is to expand our

reach and market share in the international market by opening new stores in strategic locations,

both in developing and developed markets. We aim to increase our presence in emerging markets

such as Africa and Asia, where there is a high potential for growth.

Quality Control Mechanisms:

Carrefour has always prioritized customer satisfaction and has implemented various

quality control mechanisms to ensure that we meet customer expectations. These mechanisms

include product testing and certification, food safety, and hygiene protocols. We also conduct

regular surveys and collect customer feedback to ensure that we are meeting customer needs and

preferences. Our focus on quality control mechanisms is a key factor in maintaining customer

loyalty and ensuring long-term business success.

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Logistics Arrangements:

The logistics arrangements for Carrefour are a critical component of our business

operations. We have an extensive supply chain network that includes warehouses, distribution

centers, and transportation services. Our logistics strategy is focused on optimizing the flow of

goods, minimizing costs, and improving delivery times. We are committed to enhancing the

efficiency of our supply chain by investing in technology and automation.

Plan to Reduce Losses during COVID-19 Pandemic:

The COVID-19 pandemic has had a significant impact on the retail industry, including

the Carrefour chain of stores. To mitigate the impact of the pandemic, we have implemented

various measures to reduce losses. These measures include reducing costs, improving cash flow,

and optimizing inventory management. We have also focused on strengthening our e-commerce

platform to cater to customers who prefer to shop online. Furthermore, we have implemented

safety protocols in our stores to ensure the safety of our customers and employees.

Future Plan to Develop Performance:

Our future plan for developing the performance of the Carrefour chain of stores is

centered on improving operational efficiency, expanding our e-commerce platform, and

investing in sustainability initiatives. We will leverage technology to optimize our supply chain

and improve the customer experience. We also aim to expand our e-commerce platform by

introducing new services and products to meet changing customer needs. Finally, we will invest

in sustainability initiatives to reduce our environmental impact and meet the expectations of our

stakeholders.

Conclusion:
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In conclusion, as the Operations Director of Carrefour International, I am confident in the

future growth and success of the Carrefour chain of stores. Our focus on quality control

mechanisms, logistics arrangements, and our plan to reduce losses during the COVID-19

pandemic, and the future plan to develop performance will enable us to maintain our position as

the world's largest retail chain by volume. We appreciate the continued support of our major

investor and are committed to delivering long-term value for all our stakeholders.
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References

Carrefour Case Study. (n.d.). Google Cloud. Retrieved February 28, 2023, from

https://cloud.google.com/customers/carrefour-gcve

Carrefour turns to AI for demand forecasting. (n.d.). Supply Chain Dive.

https://www.supplychaindive.com/news/Carrefour-grocery-AI-demand-forecasting/

546188/