1.

Place strategy
In a place strategy, also known as a distribution plan, the organisation specifies how the
product will be distributed. Our company's product marketing plan for our new all-in-one
tumbler relies heavily on place strategy.

Cuckoo's distribution strategy is to go from producers through distributors to wholesalers to

retailers to consumers. This is because it is consumed in huge quantities yet in small
amounts. Because of its broad reach, which encompasses rural areas and small towns, it has
ascended to the top. M.A.R.I.S products are delivered directly from independent producers
to carry and forward agencies, who then keep them in huge warehouses and pass them on
to wholesalers in the amounts required.

Catalog selling, digital ads, SEO marketing and hypermarkets between the palatforms used in
marketing channel. For catalog selling, a potential consumer examines a cuckoo website.
Prices, product descriptions, and photos of the options may be included in the catalogue.
The viewer then chooses the items from the catalogue that they want and places an order.
Digital ads, may use a number of digital media to promote our items. Our department might
offer things through a website and appeal to a specific demographic. Besides, the results
that a potential consumer sees when searching for something online are referred to as SEO,
or search engine optimization. As a marketing channel, optimising the search engine results
page is critical because it can lead to increased visitors on our company's website.

Hypermarkets, other small enterprises and even its own corporate kiosks distribute these
volumes to retailers or end customers. Retailers include convenience stores and
neighbourhood supermarkets. Our restricted offering, which is a newly designed product,
follows the same method. One of the most significant advantages of Distributors to
Wholesalers to Retailers to Consumers can be recognised. Nevertheless. Our company can
also continue to develop our product as a result of it.

Furthermore, the manufacturing process has been decentralised, with each unit responsible
for its own production. It has a two-pronged technique for disseminating information. In the
first, the goods is available in every local store, while in the second, the stock is available in
all malls and shopping centres. The corporation then pays its distributors an 8 percent profit
margin. The distributor pays the corporation in advance but provides the merchandise to the
retailers on credit in this approach.
 4.0 EVALUATION AND CONTROL

Making a strategic evaluation and control is crucial for a successful new product launch since it is the
process of determining the effectiveness of our plan in achieving our business goals and taking
corrective action as necessary.

We will set performance benchmarks as part of the strategic review process. We'll decide out what
the standard should be, how to set it, and how to articulate these requirements. As a result, we'll
evaluate our operational efficiency in terms of personnel, procedures, productivity, and speed of
operations. We'll make sure the standards we set are applicable to our key management
responsibilities. We'll look at how well those tasks are completed because it may be expressed in
terms of our performance indicator. We will also set qualitative and quantitative standards, as well
as compare our performance and affordability to those of our competitors, in order to earn our
customers' trust.

For our strategic control, we will use implementation control, which will include analysing our
business strategies, programmes, and initiatives, among other things. This is so that we can see if we
can lead our company to the success of our new product, a tumbler that is currently on the market.
Finally, we will engage in strategic rethinking, which will include establishing and tracking strategic
thrusts.