Strengths Weight Rating Weighted

Score

BMW is known for leading car manufacturing brand 0.15 4 0.6

BMW has a diversified portfolio 0.13 4 0.5

Great Styling and elegant interiors are the feature of BMW cars 0.10 4 0.4

One of the oldest car manufacturers and have strong market presence & legacy 0.09 3 0.23

Presence of BMW is all over the world 0.05 2 0.1

Weaknesses
Strong competition from other luxury manufacturers 0.15 4 0.60

Minor controversies are blown out of proportion which affects the brand image 0.12 4 0.48

Doesn’t own an extensive brand portfolio 0.11 4 0.44

By offering cheaper models diluting its brand value as a premium car manufacturer 0.07 3 0.21

BMW has historically high debt levels due to pandemic 0.03 1 0.03

Total 1 3.86