MGT 341 Competitive Strategy

Final Project Report

Monsoon Semester 2021

Group 3

AU1910136 Devarshi Trivedi

AU1910435 Kashmira Oswal

AU1910584 Bhumika Devnani

AU1910616 Keshav Phophalia

AU1910505 Swarn Agarwal

AU1910497 Nishit Jobanputra

AU1900003 Hetvi Parekh

2 of 27 | P a g e
 Acknowledgement

We are really grateful to Prof. Kunal Mankodi for guiding us throughout and solving the queries

and confusions that we had. We also thank the team of the course MGT341 Competitive Strategy

for the designing of the course and its evaluation components. Also, we would mention the

cooperation of the group members and the peer students for all the help and cooperation.

3 of 27 | P a g e
Contents

Abstract .......................................................................................................................................... 5

Company Introduction ................................................................................................................. 6

Five Force Analysis ....................................................................................................................... 7

P.E.S.T.L.E. Analysis .................................................................................................................. 10

Strategic Mapping....................................................................................................................... 13

Resource Analysis ....................................................................................................................... 14

Value Chain Analysis.................................................................................................................. 16

TOWS Matrix Analysis .............................................................................................................. 19

Competitive Strategy Analysis ................................................................................................... 23

Suggestions & Observations ...................................................................................................... 25

Conclusion ................................................................................................................................... 26

References .................................................................................................................................... 27

4 of 27 | P a g e
Abstract

Nike, Inc. is an American Multinational Company that produces shoes, apparels, accessories,

equipment, and many other things. It has positioned itself to be the best for athletes. This report

looks at the points where Nike has excelled as a brand and also the points where Nike is lacking

behind or areas where it has serious threats and needs to focus upon. This exercise was done using

various models of strategic analysis: five force analysis, P.E.S.T.L.E. analysis, strategic group

mapping, resource analysis, value chain analysis, S.W.O.T. analysis and competitive strategy

analysis. These showed that company needs to focus on some dark areas to achieve sustainable

competitive advantage.

Abstract Word Count: 106

5 of 27 | P a g e
Company Introduction

Nike, Inc. is an American multinational association. Founded in 1964 by Bill Bowerman and Phil

Knight, Nike has grown to be the world’s largest market of shoes and apparels. It was earlier called

Blue Ribbon Sports and then became Nike, Inc. in the year 1971. At the time of its inception, its

goal was to produce high quality shoes at low cost for Americans to break Germans control over

domestic trade. Its first retail outlet was opened in 1966 and launched the Nike brand shoe in 1972.

It is a multinational corporation that is engaged in the designing, manufacturing, marketing, and

sales of shoes, apparels, accessories, equipment, and many other things. It is headquartered in

Beaverton, Oregon. The current CEO of the company is John Donahoe. There are multiple brands

under Nike itself through which it markets itself, like Nike Golf, Nike Pro, Jordan, Air Force 1,

Blazers, Nike Dunk, Air Max, Foamposite, skateboarding and subsidiaries including brand Jordan

and Converse. Nike is not only into manufacturing, but it has its own retail outlets. It also sponsors

many athletes under its name and highly recognized trademark “Just do it.’ It is recognized

worldwide with its ‘Swoosh’ symbol.

Nike’s vision statement is, “To bring inspiration and innovation to every athlete in the world.”

Nike’s mission statement goes as, “The mission of Nike Inc. is to drive product innovation for

athletes everywhere. Countless ideas are tested in pursuit of aiding performance, injury risk

reduction, enhancing perception and feel, and delivery of innovative products to athletes”.

It started as a shoe and a t-shirt company, but today, its products are sold in more than 170

countries, has more than 30,000 worldwide employees, has about a dozen of brands that has the

ability to serve more than 30 major sports and consumer lifestyles. It works with 600 plus factory

partners and serves millions of customers with thousands of products.

6 of 27 | P a g e
Five Force Analysis

1. Threat of New Entrants: (Low)

• Customer Loyalty: High

• Economies of scale: High

• Switching Cost of Buyers: High

• Capital requirement for entry: Moderate

It is difficult for new entrants to compete against big players like Nike Inc. due to the high cost of

brand development. With that, Nike’s global production and vast distribution network for its

equipment, sportswear, athletics shoes provide it a competitive advantage over new entrants.

Despite the fact that entering the shoe business is relatively easy for other manufacturers Nike's

strong brand identity and high- quality comfortable athletes’ footwear makes the threat low. Nike

7 of 27 | P a g e
has been associated with athletes and athletic associations and has been one of the sponsors of

major leagues, due to which it has a stronghold on brand loyalty, thereby, making it difficult for

the buyers, atleast its major consumers to switch. Nike has efficiently achieved economies of scale

through mass production. All these factors make the threat of new entrants for Nike lower.

2. Bargaining Power of Suppliers: (Low)

• No. of Buyers (company): Moderate

• No. of suppliers: High

• Switching Cost of Buyers: Low

As there is large supply, the impact of individual suppliers’ activities is minimized for Nike. The

company puts itself in a dominating position when it comes to suppliers as being an international

brand the suppliers want to get attached to Nike. The companies producing raw material, using the

required resources used for Nike shoes are more which make the suppliers show a low level of

bargaining and get Nike as their client rather than staying in dominant position. Since, there are a

lot of suppliers who can provide the raw material needed by Nike, the switching cost goes lower.

Thus, all these factors lead to low bargaining power of suppliers with respect to Nike.

3. Bargaining Power of Buyers: (Moderate)

• No. of Buyers: High

• No. of Competitors: Moderate

• Switching Cost of Buyers: Moderate

The companies providing premium quality sportswear and accessories are limited, that is why the

buyers have a moderate bargaining power. Another factor of moderate bargaining power is that

8 of 27 | P a g e
Nike has a strong brand name, and associates loyal customers which gives it a dominant position

in the market. This also makes it difficult for customers to switch, making the switching cost low

to high. But if we look at the other side, the buyers of sports footwear & the buying trends have

changed in the past decade including women, elderly people which are price-sensitive customers

and may look for alternatives.

4. Threat of Substitutes: (Low)

• Availability of Close Substitutes: Low

• Switching Cost of buyers: High

Sports shoes, sports accessories have no substitutes as these are the products which were in demand

centuries back and will be in the coming ones. Boots, Flip-flops don't satisfy the requirements of

athletic shoes. Therefore, Nike doesn’t face a threat of substitutes. Upgrading the product, bringing

innovation isn’t substitution, the product should go through upgradation by replacing with better

material, design to satisfy a large pool of customers.

5. Competitive Rivalry: (High)

• Balance of Competitors (in terms of relative market share): Moderate-high

The competition in the footwear business is high due to the presence of some of the very prominent

international level companies in the sports business such as Adidas, Puma, Reebok which compete

directly with Nike. All these brands offer a variety of options making customers look out for

options.

9 of 27 | P a g e
P.E.S.T.L.E. Analysis

Political Factors

• The US government has launched a slew of growth-oriented measures. Nike's key market

is the United States, where the company gets around 41 percent of its total revenue in

2019.

• In 2019, trade tensions between the United States and China began to rise as Trump

threatened to raise taxes on Chinese goods by 10%, including all forms of footwear, from

sneakers to sandals. These increased tariffs were estimated to cost the Americans an

additional 7 billion dollars.

• Nike's athletic footwear business is affected by the political environment. Some of Nike's

strategies are influenced by the following political external factors:

o Most big markets have a stable political climate

o Expanding free trade policies

o Improving state infrastructure support and maintenance

o Diversified supply chain to combat against the consequences of political power

Economic Factors

• During the 2008 economic recession when all the major companies were shutting down,

Nike still manage to survive in the market. The same was seen during the last year when

the world was going through another economic crisis due to the Covid-19 pandemic.

• Due to significant physical shop closures, the company lost sales, with global revenues for

the fourth quarter dropping by 38%. During the pandemic, the company's internet sales

10 of 27 | P a g e
 increased to 30 percent of total revenues. It was during this period, new membership

registrations on Nike applications more than doubled to 25 million, with women accounting

for half of the total.

• Nike's success is influenced by the following economic external factors:

o The developed markets' economic stability

o Rapid expansion of underdeveloped markets

o The Chinese economy's slowdown

o Increasing labor costs

Social Factors

• Within the footwear market, an interesting culture has been growing since the late 1970s-

early 1980s — the sneakerhead culture. At that time Michael Jordan was the athlete every

kid knew and idolized. Nike jumped at the opportunity and decided to partner with the

basketball star which then led to the rise in sneakerhead culture at a global level.

• The attractiveness of Nike's sporting shoes, gear, and equipment is influenced by social

issues. The following sociocultural external variables are particularly important in Nike's

case:

o Increasing individual wealth in emerging countries

o A greater emphasis is being placed on product safety

o Increasing positive attitudes about leisure

Technological Factors

• Technological advancements have also played a significant role in the company's product

design and manufacture. Nike develops new items through game-changing innovations.

11 of 27 | P a g e
 • Nike Sport Research lab is the hub for most of the company’s famous innovations like the

Nike Flywire support system, Lunarlite foam cushioning and Hyperdunk basketball shoe.

Their latest innovation, Nike Fit uses a combination of computer vision, data science,

machine learning and other algorithms to find a person’s right fit. It’s not just a shoe

company but also a tech company.

• Nike Inc. is influenced by the following technological external factors:

o Firms' increased R&D investment

o Technology's rapid obsolescence

o Extensive use of mobile technology

Legal Factors

• Nike has a long legal history with its competitor Adidas over patent infringements. It also

filed a recent lawsuit against it’s footwear rival, Sketchers for copying design patents.

• In Nike's case, the following legal external elements are significant in the sports shoes,

apparel, and equipment industry:

o Improving labour laws in poor nations

o Expanding consumer protection laws in undeveloped nations

o Increasing the scope of health and safety standards

Environmental Factors

• Nike has made significant advances in becoming environmentally mindful and sustainable

during the last two decades. Nike has pledged to use only renewable energy to cut shipping

emissions.

12 of 27 | P a g e
 • In addition, by the end of 2021, Nike will have totally eliminated single-use plastic bags

from all of its locations. The following environmental external elements are noteworthy in

the case of Nike and its sports shoes, clothes, and equipment:

o Extending environmental legislation

o Climate change

o Increased sustainability strategies among firms

Strategic Mapping

13 of 27 | P a g e
Resource Analysis
Threshold Resources
• Land, building including stores
worldwide, research centers,
HQ and distribution facilities.
• Brand registry, trademarks,
software and consulting
services to host the worldwide
Nike supply chain
Unique Resources
• Technology and raw material
suppliers (cushioning)
• Loyal customer base
• Goodwill and brand equity
• Strong partnerships with
individuals and associations
• Powerful research, R&D and
design innovation teams
• Patents for Nike Air, Nike
Zoom, etc.,
Threshold Competencies
• Global presence
• Distribution channel and supply
chain capability
• Streamlined management
structure
• Customer service
• Contract manufacturers and
retail relations
Core Competencies
• Promotional strategies
• Image differentiation
• Innovation in product design
• Customization
• Maintaining associations with
celebrities and athletes
• Maintaining stronghold
globally
14 of 27 | P a g e
 Business Implications (VRIN)

Is the Is the Is the Is the Competitive Performance

resource resource resource resource Consequences Implications
or or or or
capability capability capability capability
valuable? rare? costly to non-
imitate? substitu-
table?

Brand Equity Yes Yes Yes Yes/No Sustainable Above-average

Competitive returns
Advantage

Product Design Yes Yes Yes Yes Sustainable Above-average

Competitive returns
Advantage

Customization Yes Yes/ No No Yes Temporary Average to

Competitive above-average
Advantage returns

Associations Yes Yes No No Competitive Average returns

Parity

Cost Efficiency Yes No No No Competitive Average returns

Parity

Distribution Yes No No No Competitive Average returns

Channel Parity

15 of 27 | P a g e
Value Chain Analysis

Primary Activities

Inbound Logistics:

• To efficiently run its inbound logistics, Nike as put into work a global procurement team

to conduct its acquisition processes globally. The team adds value to the company by

determining correct people for the job required.

• With attaining limited number of distributors devoted to Nike is excellent standards the

company has been trying to reduce as much as carbon footprint as possible.

• Its sourcing strategy gives priority to the suppliers who are willing to go beyond the

minimum standards.

• There are independent contractors given the task of making all its products with around

560+ factories over 40+ countries. Nike supply chain is run on these three factors, quality,

sustainability and transparency.

Operations:

• Nike’s operations consist of generally making, assembling, packing, testing and ultimately

repairing and maintenance.

• These operational activities are performed with at most importance and thus a competitive

advantage is obtained through value creation.

• By focusing on upgrading itself their main goal is to gain a competitive advantage through

minimizing the cost.

16 of 27 | P a g e
 Outbound logistics:

• Outbound logistics being one of the most censorious of all, the work is done most

efficiently so that customers don’t have to wait too long for any products to arrive at the

retail stores from the factories via the regional distribution centres.

• Various logistics and distribution centres have been created in different regions to make

the deliveries as fast as possible.

Marketing and Sales:

• It can be predicted that due to Nike’s product Differentiation among its competitors and

the focus on improving the products through R&D.

• Their marketing and sales are formulated on advertising, picking channels, promotion, etc.

focusing on unified marketing including maximum channels by emotionally connecting

with the customers.

Services:

• After sales service plays an important part in holding on to the customers for a longer

period of time. Customer loyalty has been achieved by Nike through loyalty programs and

by trying to improve customers’ experience.

• Various Metrics like trend analysis, attribution analysis et cetera are used by Nike to

understand the customer better for giving them what they want. It was shown that loyal

members spend a lot more than what new customers spend.

Support Activities

17 of 27 | P a g e
 Technology:

• It is evident that Nike majorly focuses on its product quality along with leading new

attributes to its products.

• Along with that Nike also focuses on using technologies that’s good to attain a goal of

better product quality along with sustainability.

Human Resource:

• Nike being a large global Corporation, it can be difficult to manage a large staff.

• Even though the brand has been able to Provide a great work environment for its diverse

employees for which it has been awarded too.

Procurement:

• Being quality oriented, Nike requires great quality of raw materials.

• A specialized team has been assigned the task of procuring qualified suppliers where

quality demands are met. Thus, Nike gets its raw materials from various countries.

Firm Infrastructure

• Nike has developed extensive worldwide database and intelligence systems for effective

marketing and to get deeper consumer insights.

• Its e-commerce platform deliver and suits the best to the customers across its product line.

• Its legal department works efficiently to avail as many patents and design marks that it can

get registered for.

18 of 27 | P a g e
TOWS Matrix Analysis
Opportunities
Product line expansion
Emerging markets
Resource addition
Artificial Intelligence
Consumer-direct strategy
Threats
Competitive pressure
Trade tension
Fluctuation of exchange rates
Economic uncertainty and
recession
Strengths
Brand Equity
Large Customer Base
Aimed For sustainability
Ironic Associations
R&D and Customization
Low-cost Manufacturing
Maxi-Maxi Strategy (SO)
Focusing heavily on new
product line, can be expand
with large customer base
With efficient addition of
resources can introduce
innovative products with low
manufacturing cost
Can make its R&D more
efficient with the help of
technology like AI
Maxi-Mini Strategy (ST)
Establish strong base and
associations globally and
spread through proportionally
other markets alongside US
Increase focus over e-
commerce alongside in-store
retail and can flaunt its
customization strategy
Weaknesses
Debts
Strong hold on price by
retailers
Overdependence on US
market
Internal working environment
Mini-Maxi Strategy (WO)
Strong campaign in other
countries with large market
scope help company to
increase their revenue
They should change their
pricing model, so that
retailers don’t have a strong
hold of price and also create a
friendly environment culture
within the organisation
Mini-Mini Strategy (WT)
Adopt better approach
towards human resource
planning to retain talent
Emphasize on R&D to get
innovation to cut through
competition and to lower the
operational costs, so as to
reduce debts
19 of 27 | P a g e
Strengths – Internal Strategic Factors

• Brand Equity – Nike is a well-known brand and very recognized brand throughout the

world. Very unique and easy to pronounce its brand name “NIKE”. One of the biggest

competitors in the shoe market.

• Large Customer Base – Nike owns a large customer base across the world, many

customers are very loyal to brand shoe series and plenty of people take part in Nike

event fill feedback form, attend their launching of new shoes and support Nike. Nike

market cap has grown to $224 billion as of Feb 2021.

• Aimed for sustainability- Nike has always been there for a sustainable environment.

Now Nike produces shoes with the help of Flyknit technology which produces 60%

less waste than traditional cut and sew. Since 2012 this technology has reduced nearly

3.5 billion pounds of waste and Nike keeps on finding solutions against all

environmental issues.

• Iconic associations- Nike long term partnership with the top names in sport like

Michael Jordan, LeBron James, Cristiano Ronaldo, etc. Partnership with Michael

Jordan was helpful in terms of sale for the company and in addition they teamed up

with famous players to help design the shoe.

• Customization – This strategy was first mover strategy in business where a person can

make his shoe in terms of choosing colour , base , quality and also you write on the

shoe and after you shoe ready it would be delivered .

• Low-cost Manufacturing – As Nike is the biggest brand in footwear, they always

manufacture footwear in foreign countries like China, Vietnam and Indonesia and very

20 of 27 | P a g e
 less production in other countries because of low manufacturing cost and less labour

cost as compared to other countries.

Weaknesses – Internal Strategic Factors

• Pending debts – Nike income statement proven to be well off but Nike is still facing

financial pending long-term debt of $9.45 billion, which still needs to be paid off.

• Retailers have a stronger hold on price – Nike retailers make Nike weak, as 65% of

Nike products sold directly to retailers. As they serving their core customer they don’t

have fixed pricing structure and Nike doesn’t put a fight against their pricing structure.

• Overdependence on US Market –Nike is more focused in the US market, brand depends

on sustainable sales and growth. Nike’s last year 41% sales and revenue came from

the US market and 59 % from rest of countries. Even after spreading itself globally

Nike more than 40 % percent depend on the US market which could help its

competitors to grow faster in other countries.

• Internal Working Environment: Nike have toxic working environment, where sexual

misconduct was rampant. Multiple women employees reported sexual harassment

during workplace and no action taken against it. Many senior managers are caught

sexually harassing through emails and many other ways which directly come to an

unsafe workplace and company’s image.

Opportunities – External Strategic Factors

Product Line Expansion – Nike is associated with many sports celebrated athletics, so they have a

better chance to come up with different varieties of products like sunglasses, watches etc.

21 of 27 | P a g e
 • Emerging Markets – Nike is a brand which is spread over globally, but compared to the

US not all countries have much spread over Nike. There are great emerging market

opportunities for Nike to come up in countries like China, India and Brazil.

• Efficient Addition of Resources – Nike supply and production are of independent

manufactures. The brand can acquire or purchase some resources which can help the

company to grow in a more efficient manner.

• Acquired Artificial Intelligence Start-up – Nike can acquire small start-ups which could

help company to go more into artificial intelligence and find subsequent solution and come

up with more and new technology and also help company to increase their sale online.

• Consumer-direct Strategy – In this strategy Brand directly shifts its physical inventory to

digital or ecommerce platforms and closes up physical stores. Nearly 35% of its customer

already buying from e-commerce platform.

Threats – External Strategic Factors

• Increased competitive pressure – Nike is not the only one producing athletic wear. There

are other MNCs like Puma, Adidas. Their products are unique in nature with different

features. Lack of innovation might lower the switching costs of customers, reducing Nike’s

market share.

• Trade Tensions – Nike have majority of its sale in US market nearly 40% of total revenue

comes from US market , Nike is more into sustainable development in US, while there are

a lot of countries like India , China and many more where they can create their sustainable

22 of 27 | P a g e
 development and expand more within the geographical area of county and competitors are

also expanding their company which could lead to more faster growth of competitor

comparing to Nike in respective countries.

• Fluctuation of Exchange Rates – Nike that works and operates globally can have a threat

of exchange rates because its sales are international whereas, its major suppliers are local.

• Economic Uncertainty and Recession – Due to pandemic most of the company faced

recession period and decline in the sale of company nearly 36% which create problems for

the company and Nike is already having long term debts pending.

Competitive Strategy Analysis

Placing Nike among Michael Porter’s framework of business-level or generic strategies, then it

can be said tha Nike follows a ‘differentiation strategy’. Moreover, as per Bowman’s model of

23 of 27 | P a g e
strategic clock also, Nike follows the strategy of differentiation. “The differentiation strategy is an

integrated set of actions taken to produce goods or services (at an acceptable cost) that customers

perceive as being different in ways that are important to them”.

• Nike creates differentiation in its products and uses it to expand its customer base; it targets
a broad market. It focuses more on achieving quality and design differentiation.
• Its main focus is to establish the brand as the standard in athletic wear through its strategy
of differentiation. Their main moto is to provide high quality sportswear such that
customers are willing to pay a premium.
• Nike gives utmost importance to customer perceptions and continually produces products
that separate itself from others.
• Nike tries to study consumer’s changing needs and interests and extends its product line
accordingly. It embeds extensive innovation and addresses the consumer’s growing health
and fitness concerns. This way, it tries to build loyal customer base.
• Nike emphasizes on key elements such as design of products, development of products,
high quality and brand advertising.
• It tries to come up with new technologies to innovate the material and designs and update
them rapidly to satisfy consumer needs and preferences and that are hard to copy by others.
• The main part of Nike’s successful differentiation strategy is their focus on investing into
their R&D department. Through it, they tend to focus on very specific benefits. For
example, coming up with the technology for their products that let the skin breathe,
footwear that can reduce injuries and get maximum comfort. Their cushion system
introduced in the 1970 still stands in front to other brand’s cushioning systems. This makes
the brand loveable for not only athletes but also everyday consumers.
• It creates product differentiation by paying attention to uncanny features of the product. It
also gives importance to the timing of introducing their product to the market.
• Also, Nike is generally the first to launch its products to the market, sometimes even before
the market realizes the need. Like, its series of basketball shoes. It also takes care to launch
seasonal products as soon as the time comes, like its model of Flyknit shoes that blend a

24 of 27 | P a g e
 new knitted pattern of yarn and fabric into a lightweight, breathable running shoe which is
a perfect fit for summer.
• Nike also has a segment of customization. The NikeID brand of clothing, equipment and
footwear allows its customers to customize the product with their own choice of colours,
material, etc. and even the monogram.

Suggestions & Observations

• It is suggested that Nike undertake a more aggressive worldwide expansion strategy based

on free trade policies, with a concentration on high-growth developing countries. This

action may aid in mitigating Nike's anticipated decline in the Chinese market and over

dependence over US market.

• Nike as brand has established a strong base, but with the entries of competitors and similar

or substitutable product designs, it can lose its market share.

• Nike produces its products in the category of routine; non-athletic sports and causals, but

fails to incorporate it in its positioning.

• Along with partnerships with athletes, it can also associate with non-athlete celebrities to

promote that its technology and product design is a best fit for non-athletes too.

• Post covid-19 market warrants change in the distribution systems. It can increase its focus

on establishing a greater market share and incurring revenues via e-commerce channel.

Through it, it can leverage its customization capability.

• Nike can increase localization of its operations to reduce distribution costs and enhance its

distribution and service channels.

• Not a lot of customers are aware about the customizations that Nike provides. Nike can

tweak its advertising to spread awareness regarding this element. In fact, Nike should

25 of 27 | P a g e
 seriously work towards enhancing its customization capability in order to gain a

competitive advantage.

• Brand is the competitive resource for the company and customers are ready to pay a

premium price. It can work on reducing its production and distribution costs to achieve

higher margins. It can try best-in-class benchmarking to achieve this.

• It can think of backward integration to reduce dependence of suppliers, if that results into

low cost for required materials.

• Sneaker culture is increasing which is a social advantage for the company and it associates

youth with the brand. Company does efficient job towards sustainability, it can leverage

this youth association to promote recycling.

• To cover the developing parts of the world, it can target certain cities and organizing evens

promoting health benefits.

• Numerous counterfeits available in the market are spoiling the brand image. Nike has not

been efficient in taking actions against such counterfeits.

Conclusion

Nike, Inc. has been an industry leader for decades now. The brand image of Nike looks glittering,

but there are various weaknesses too. The various analysis conducted above to evaluate the

competitive strategies used by Nike show that though Nike has established a strong position in the

market, it has some dark areas that need to focused upon soon or the company will start losing its

market share.

26 of 27 | P a g e
References

About Us. (2015, June 2). NIKE COMPANY. https://nikecompanyblog.wordpress.com/about-us/

Adamkasi. (2019, December 31). Porter's five forces analysis of Nike. Porter Analysis. Retrieved
November 22, 2021, from https://www.porteranalysis.com/porters-five-forces-analysis-of-
nike/

Competitive strategy. Default. (n.d.). Retrieved November 22, 2021, from

https://kfknowledgebank.kaplan.co.uk/competitive-strategy-

Encyclopædia Britannica, inc. (n.d.). Nike, Inc.. Encyclopædia Britannica. Retrieved November 22,
2021, from https://www.britannica.com/topic/Nike-Inc

Hatice Akan Follow Working. (n.d.). Nike Strategic Management. SlideShare. Retrieved November 22,
2021, from https://www.slideshare.net/haticeakan9/nike-strategic- management-35662725

Ltd, A. A. (2021, August 12). Strategic Management Analysis of Nike. UK Essays. Retrieved
November 22, 2021, from https://www.ukessays.com/essays/management/nike-inc.php

Nike Company's Business Strategy: Business Paper Example. Business. (n.d.). Retrieved November 22,
2021, from https://business-essay.com/nike-companys-business-strategy/

Omar Andazola Follow Product Specialist at Apple. (n.d.). Team Nike Final presentation.
SlideShare. Retrieved November 22, 2021, from https://www.slideshare.net/OmarAndazola/team-
nike-final-presentation

Porter's Five Forces Analysis: Nike. Bartleby. (n.d.). Retrieved November 22, 2021, from
https://www.bartleby.com/essay/Porters-Five-Forces-Analysis-Nike-FCFFGPE3G

Retrived from Yahoo Finance: Nike, Inc. (NKE) Stock Price, News, Quote & History - Yahoo Finance

Rowland, C. (2017, February 7). Nike Inc.. Pestel/Pestle Analysis & Recommendations. Retrieved
November 21, 2021, from http://panmore.com/nike-inc-pestel-pestle-analysis- recommendations

Shruti Srivastava Follow Marketing Communications & Visual Merchandising. (n.d.). Presentation
Nike Finance Marketing india asia. SlideShare. Retrieved November 22, 2021, from
https://www.slideshare.net/ShrutiBatra/presentation-nike-finance-marketing- india-asia

Strategic management: The case of Nike, inc. - 3907 words: Essay example. Free Essays. (n.d.).
Retrieved November 22, 2021, from https://ivypanda.com/essays/strategic-management- the-
case-of-nike-inc

------------------------------------------------------------------------------------------------------------------------------------------------------------

Total Word Count: 4639

27 of 27 | P a g e