MID WAS NOT TAKEN

YUSRA IMRAN VEKRIWALA

49078
Final Examination Spring
RESEARCH METHODS AND SKILLS

Q1. Identify dependent variables (DV) and independent variables (IV) from following statements
(5 Marks)
1. Do restaurant employees’ levels of job satisfaction significantly affect their
organizational commitment?
 DV(s)_ Organizational Commitment
 IV(s) Job satisfaction

2. Monitory rewards and supportive supervisory behaviour have positive association with
employee performance.
 DV(s) Employee Performance.
 IV(s) Monitory rewards and supportive supervisory behavior

3. There is a significant effect of Documentation and Visualization execution styles on

purchase intentions
 DV(s)_ Purchase Intentions,
 IV(s) Effect Of Documentation And Visualization Execution

4. An effective job orientation leads to lower number of errors in organization

 DV(s) Low errors
 IV(s) Effective Job Orientation

5. A career progressive environment is positively related to employee retention and job

performance

 DV(s) Employee Retention And Job Performance

 IV(s) Career Progressive Environment
Q2. Mr. Adnan thinks that a special juice will increase the productivity of workers. He creates
two groups of 50 workers each and assigns each group the same task (in this case, they're
supposed to staple a set of papers). Group A is given the special juice to drink while they work.
Group B is not given the special juice. After an hour, Smithers counts how many stacks of papers
each group has made. Group A made 1,587 stacks, Group B made 2,113 stacks. Identify (5
Marks):

Answer
 Control Group Group B
 Independent Variable Special Juice
 Dependent Variable Productivity of workers

Q3. Mr. Kamran wants to study the relationship between Brand Awareness, Brand Loyalty and
Purchase Intention. (5 Marks):
I. Develop the conceptual framework that shows the independent variable, mediating
variable, and dependent variable(s) of the study.
II. Write hypothesis of the study

CONCEPTUAL FRAMEWORK

Brand Awareness, Loyalty IV Mediator

Product quality

Perceived quality DV

HYPOTHESIS
Brand awareness has a important and positive impact on perceived and quality. Perceived quality
has a positive and significant effect on brand loyalty and purchase intention. Brand loyalty can
mediate the perceived quality of purchase intention

Q4 Which of the scale ( i.e. Nominal, Ordinal, Interval or Ratio) will be used for measuring

the following details of an employee. Give justification for your choice. (5 Marks)

a) Gender?
Nominal

b) Name of the Organization?

Nominal

c) Year of Joining?

Interval

d) Salary Scale?

Interval

Q5. Enlist three main sections of a research proposal and give brief understanding of each
section in bullet form. Design research model (diagram) of your final research proposal. (10
marks) (word limit 500- excluding model, exceeding limit will be negatively marked)
  ABSTRACT
An abstract is an outline / short summary of academic writing such as journal or research paper
that should consist of introduction, body and conclusion. The abstract is a concise form of a
report and highlights the main points of your research and explain why your work is important;
what his purpose was, how he carried out his project, what he learned and what he completed.
It aims to help potential readers and to find the relevance of the research paper and to help the
readers know exactly what the paper is about. It is a short paragraph about research paper
designed to give the reader a complete, yet concise, understanding of your paper's research and
findings. Abstracts should include sufficient information for reviewersthat shpuld be enough for
the reader to judge the nature and significance of the topic, the adequacy of the research strategy,
the nature of the results and the conclusions. The abstract should summarize the substantive
results of the work and not simply list the topics to discuss. Summaries have the word limit of
250 words or less, formatted in Microsoft Word and single spaced, 12 Times New size. If your
title includes scientific notation, Greek letters, bold, italic or other special characters / symbols,
make sure they appear correctly.

 PROJECT PURPOSE:
A project has a purpose, certain benefits that are targeted. In order to achieve the benefits, certain
deliverables need to be produced during the project. Both these goals and objectives should be
defined early in the project

 REFERENCES:
It is the most important part of research it shows the validity of the report. Referencing allows
you to acknowledge the contribution of other writers and researchers in your work. Any
university assignments that draw on the ideas, words or research of other writers must contain
citations. Referencing is also a way to give credit to the writers from whom you have borrowed
words and ideas
Reference citations are needed for any statement in your proposal that is not common knowledge
and that requires information about the source. Focus on the few most relevant and recent
references, preferably those from international research journals. Avoid "gray" literature,
textbooks, and references online or on the web.
Some rules when citing references in the proposal text document:
Single author publications: “author (year)”.
References of two authors: "author A and author B (year)".
Publications of more than two authors: “author1 et al. (year)".

Research Model

MEDIATOR Online Shopping MEDIATOR

IV

Firm reputation Privacy

Functionality

Trust
Perceived value

Youth
DV