Event Management

Event
Function, gathering of people, get together
Planned occasion
Occurrence
Natural Disaster, Accidents, Sudden

1. Sports Events
2. Entertainment
3. Personal (Weddings, parties, family functions,
4. Media Event (Press Conferences, Press Visits)
5. Business – Conferences, Seminars, Offsite, Exhibitions, Trade Fairs,
6. Camp, Rally, Plays, Road Shows, Diwali Mela,
7. Annual Functions, PTM
8. Meetings

Objective
Nature
Characteristics
Purpose

1. Pre event Planning

2. During Planning
3. Post Event Planning

Planning
Organizing
Managing
Controlling
Directing
Monitoring
Staffing
Event as a marketing and promotional Tool

Marketing vs Promotion
Marketing – broader, focus (product/service/brand)
Promotion – increase reach, brand recognition, to increase demand

Marketing is bigger ----- Promotions

EVENT AS MARKETING TOOL – Experiential Marketing

Target audience at one place
Immediate feedback
Launching product
Brand recognition-reputation
Face to face audience (relationship building )

Roles and responsibilities of Event Managers

Skills Required
● Organizing Skills
● Time Management
● Responsible and Accountability
● Networking Skills
● Communication Skills
● Finance Management
● Marketing
● Extrovert
● Energy, Proactive, Foresightedness
● Resourceful
● Multi-Tasking
● Problem Solving

Budgeting
3000/- pp = 21000/-
 Budget (Training Programme) - 7 days
Day1 Inaugural Guests
Session 1 - Guest
Resource Person Honorarium - 3000/- pp = 21000/-
Guest 2 - 5000/- pp = 10000/-
Food/Refreshments - 25 person
Venue - 70,000/-
Trainer - Flight/Hotel/Transport
Stationary -
Projector - include
Laptop
IT Help - 1000/-
Mineral Water

2 lakhs