Characteristics and Importance of Television

Among all the broad communications today, TV draws in the biggest

number of watchers. Its crowd is more noteworthy in size than any of
the other media crowds. This is on the grounds that TV can pull in the
crowds of all age groups, educated or not and regardless any particular
group of the society. TV welcomes all of them. There is no doubt about
the way that the innovation has given us a significant device in TV. It is
an amazing influential mass communication medium. How and why we
utilize this device will decide the viability of this device to improve the
advancement cycle.

TV in India, from the starting of 1989, TV has been utilized more for
education and information purposes than for amusement or
entertainment. It has performed various capacities when contrasted
with the TV in west. Indeed, even today, however ads have entered
Indian TV amazingly, it's fundamental reason has not changed. It keeps
on playing out it's capacity of public incorporation and improvement. Dr.
Rajendra Prasad, while introducing India's Television Service on
September 15, 1959, trusted that TV would go far in expanding the well
known standpoint in accordance with logical reasoning.

TV has had the option to impact individuals living in far off regions of our
country as its effort has covered the remotest towns and ancestral
pockets. It is guiding data blast. The development in TV both in
innovation and reach over the most recent thirty years has been
incredible. It was essentially imagined as a mass medium and a mass
instructor for its enormous populace dispersed in far off and socially
assorted regions. It should spread the message of improvement and
modernization to make mindfulness for creating public investment. It is
required to help government plans and projects for achieving social and
monetary change and to ensure public safety just as advance the reason
for public mix.

TV, being a general media medium, acquires us into contact with

occasions an energizing and explaining way. For instance, a live
broadcast of a public occasion, for example, festivity of brilliant
celebration year of freedom, or dispatching of a satellite, offers
significance to the occasions that no measure of perusing or still pictures
or even movies could coordinate. TV is considered as a reflection of a
country's character. It can review the past, abide upon the present and
peep into the eventual fate of a general public. This job of TV is even
more pertinent to a nation like India, having mainland measurements
and innumerable diversities.

CHARACTERISTICS OF TELEVISION AS A MEDIUM

Radio has sound, TV content incorporates both sound and visuals. This
general media characteristic of TV makes it an enchantment medium
which permits us to watch the world from our drawing rooms. You may
recall how precisely Sachin hit a sixer in a critical match. For the greater
part of us, "seeing is believing". This incredible visual nature assists TV
with making striking impressions in our psyches which thusly prompts
passionate association. The general media quality likewise makes TV
pictures more essential.

To watch TV, you need not leave your drawing room. No need of going
out to see the film theater or purchasing tickets. You can sit in front of
the TV in the comfort of your home with your family. This is the reason
TV is for the most part viewed as a homegrown medium. It gives
amusement and information just inside our homes and has become a
vital piece of our regular day to day existences. It can really design our
day by day exercises. Have you seen that a paper report has an
indifferent tone, while the TV anchor tends to you, the watcher? The
homegrown idea of TV makes it a cozy medium. This comprehends
closeness to the anchors of a show or with the characters in a serial.

How will you respond in the event that you hear that there is a bomb
impact in an adjoining city? You may turn on your TV for more data. This
is on the grounds that the live idea of TV permits it to send visuals and
data immediately. Along these lines, another significant quality of TV is
that it is fit for being a live medium. The visuals of a earthquake in
Indonesia can arrive at your TV right away. This limit of the medium
makes it ideal for sending live visuals of information. In the event that
you are watching a football match on your TV, you can in a flash see the
objective hit by your favourite team. Then again, you can find out about
the football match just in the following day's paper. TV permits you to
observe occasions instantly which happen a large number of miles away.
We all realize that there are countless individuals who can't read or
write. Such individuals will most likely be unable to read a paper,
however they can watch the TV. Any one with a TV input can get to the
data appeared on TV. This makes it an ideal medium to send messages
to a huge crowd. In a nation like our own, with an enormous illiterate
population, this quality of TV makes it an ideal instrument for sending
social messages. TV likewise has a wide yield, reach and reach. It is really
a mass medium.