References

Ahmed, A.M., Zairi, M. & Almarri, K.S. (2006), "SWOT analysis for Air China

performance and its experience with quality", Benchmarking: An International
Journal, Vol. 13 No. 1/2, pp. 160-173. Retrieved
from https://doi.org/10.1108/14635770610644655

Bacchetta, M., Bekkers, E., Beverelli, C., Ganne, E., Hancock, J., Koulen, M., Maurer,
A., Montero, J., Nee, C., Piermartini, R., Rubinova, S., Stolzenberg, Z., Teh, R., &
Xu, A., (2018) World Trade Report 2018, The future of world trade: How digital
technologies are transforming commerce, 5. Retrieved from
https://www.wto.org/english/res_e/publications_e/world_trade_report18_e.pdf

Camp, K., (2020), How tariffs relate to BLS import and export price indexes. Retrieved
from https://www.bls.gov/opub/btn/volume-9/how-tariffs-relate-to-bls-import-and-
export-price-indexes.htm

China Food Press. (2021). Just now, Coca-Cola’s 2020 annual report came out! China’s
soda sales grow against the Trend. Retrieved from
https://chinafoodpress.com/2021/02/10/just-now-coca-colas-2020-annual-report-
came-out-chinas-soda-sales-grow-against-the-trend/

ChinaPower. (2021). How Dominant are Chinese Companies Globally? Retrieved from
https://chinapower.csis.org/chinese-companies-global-500/

Daxue Consulting. (2019). Market research: The soft drink market in China. Retrieved
from https://daxueconsulting.com/market-research-market-soft-drink-china/

Greenpeace India. (2021, February 18).1800 deaths per million estimated due to PM2.5
air pollution in Delhi, reveals a new finding by Greenpeace and IQAir. Retrieved
from https://www.greenpeace.org/india/en/press/10991/1800-deaths-per-million-
estimated-due-to-pm2-5-air-pollution-in-delhi-reveals-a-new-finding-by-
greenpeace-and-iqair/

MartinRoll. (2019). Air China – The Quintessential Chinese Brand. Retrieved from
https://martinroll.com/resources/articles/marketing/air-china-quintessential-
chinese-brand/

Nair, S., (2021), SWOT Analysis for Emerging Markets like India During the Pandemic
from https://www.business-standard.com/content/specials/swot-analysis-for-
emerging-markets-like-india-during-the-pandemic-121072601007_1.html

Scott, S.J., (2014), Emerging Markets – Opportunities and Threats: India

http://s354933259.onlinehome.us/mhi-blog/emerging-markets-opportunities-
threats-india/
Smith, G., (2021), Is now a good time to invest in India? Retrieved from
https://www.fidelity.co.uk/markets-insights/markets/asia-emerging-markets/now-
good-time-invest-india/

World Economic Forum. (2019). Future of Consumption in Fast-Growth Consumer

Markets: INDIA, p. 9. Retrieved from
https://www3.weforum.org/docs/WEF_Future_of_Consumption_Fast-
Growth_Consumers_markets_India_report_2019.pdf

Zhu, J., (2016) Airline Service Quality Performance: A comparison of Air China and
Hainan Airlines, p.19 & 26. Retrieved from
https://scholarworks.calstate.edu/downloads/h989r573j