Tesla Slogan

Proposals
Innovating for our future and yours

❖ The general message of the slogan was to broad and could easily be applied
to other companies.
❖ The promise of future innovation leaves room for future Tesla expansion
within the electric vehicle market as well as outside of that market.
❖ It’s good to use innovation as a selling point because people like to feel like
they’re helping move things forward instead of using things that are no longer
part of the trends of the future.
Be the future

❖ Tesla as a company is more important to the future then it is to the present so

it’s good to convey that to potential consumers as well as the media as a
whole.
❖ The slogan doesn’t have anything that would necessarily make you think of
Tesla. Lot’s of companies could and have used similar slogans so this one
isn't unique and doesn't stand out.
❖ People want to feel like they’re early to a trend so promising that Tesla will be
the future and that they can by extension be a part of that fills that desire.
Life’s Greener on the other side

❖ The slogan doesn’t sound like a car company. When people hear ‘green’
they’re more likely to think of something like a renewable energy company.
❖ It isn’t easily recognizable as a Tesla slogan. While Tesla is a company that
would be considered ‘green’ that’s not the narrative that is most popular
currently.
❖ The term ‘other side’ is typically used in relation to death so a lot of people
have negative connotations with that term.
Best Slogan: Bringing the future to you

❖ This slogan is relatable to Tesla because much of Tesla's business is built of

what the company and car will be in the future. By buying it early people feel
like they’re ahead of the curve and up on trends.
❖ By using ‘you’ this slogan appeals to the individual wants and needs of the
consumer. It makes the slogan feel more personalized instead of generalized.
❖ It implies that Tesla will become more accessible outside of North America in
the future which is a noted goal of the company.
Innovation starts with your choice

❖ Innovation is a good word to use because like the feel like they’re making a
difference.
❖ This slogan could be applicable to any company that puts a large emphasis
on innovation.
❖ The average vehicle consumer doesn’t know about Tesla's technical
innovation.