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Place product

build a product brand name decide on a product's packaging


Choose the color and size of the product. Select a design for
the product.
Determines where to sell the goods in the globe, decides which stores
should carry the product, deals with where to display the product in
the shop, and manages distribution/transportation

Price promotion
raising product awareness employs advertising to promote a product
that is mentioned in the press or magazine without paying (publicity)

reductions (coupons, rebates, & special sales) assist with product


fair cost Customers would be willing to pay for a product if the pricing promotion
was comparable with other items. The price should cover all of the
product's expenditures and create a profit for the firm.

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