7P’S IN

MARKETING
PRODUCT

A product can be a service or an

item. It can be physical or in
virtual or cyber form. Every
product is made at a cost and each
is sold at a price. The price that
can be charged depends on the
market, the quality, the marketing
and the segment that is targeted.

PRICE

Price is the amount that

consumers will be willing to pay
for a product. Marketers must link
the price to the product's real and
perceived value, while also
considering supply costs, seasonal
discounts, competitors' prices, and
retail markup.

PLACE

Place refers to where consumers

buy your product, or where they
discover it. Today's consumers
may learn about products and
buy them online, through a
smartphone app, at retail
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MARKETING
locations, or through a sales professional.

POSITIONING
Positioning refers to the place you want
your brand or product to have within a
particular target market. More
specifically, the process of market
positioning and brand positioning
involves how you market your brand or
product to consumers to achieve that
position.

PROMOTION

Promotion refers to any type of marketing

communication used to inform target
audiences of the relative merits of a product,
service, brand or issue, most of the time
persuasive in nature.

PEOPLE

People refers to anyone directly or

indirectly involved in the business
side of the enterprise. That means
anyone involved in selling a
product or service, designing it,
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MARKETING
marketing, managing teams, representing customers, recruiting
and training.

PACKAGING
Packaging is a subset of
marketing where a brand designs
and develops the wrapper or
container to aid its transport,
handling, delivery, and
communicate the brand and
product information by making it
look attractive. Objective. To
facilitate safety and aid product storage and transportation.

SUBMITTED BY: ADRIAN GAYAS

SUBMITTED TO: MRS. SHEENA DHEL ESPIRITU