7P’S

PRODUCT

This refers to the actual goods or services that a business offers to its customers. A
business needs to ensure that its products meet the needs and wants of its target market.
Factors such as design, packaging, quality, and brand image are all important elements of
the product aspect of the marketing mix.
 PRICE

The price of a product is a crucial factor in determining its success in the market.
Businesses need to determine a price that is both affordable for customers and profitable
for the company. Pricing strategies, such as discount pricing, promotional pricing, and
premium pricing, can be used to reach different target markets and achieve different
marketing goals.
 PLACE

Place refers to the channels of distribution used to get the product to the customer. This
includes both physical and online locations. A business needs to choose the right channels
of distribution to reach its target market and ensure that its products are easily accessible.
 PROMOTION

This refers to the marketing activities used to communicate with customers and promote
the product. This includes advertising, public relations, sales promotion, and personal
selling. The goal of promotion is to increase customer awareness and interest in the
product.
 PEOPLE

People refers to the employees, partners, and customers who are involved in the marketing
process. A business needs to ensure that its employees are trained and equipped to
provide high-quality service to customers. It also needs to establish positive relationships
with its partners and customers to ensure their loyalty and support.
 PROCESS

This refers to the internal procedures and systems used by a business to deliver its products
and services to customers. A business needs to ensure that its processes are efficient,
effective, and meet the needs of its customers. This includes everything from the ordering
process to the delivery process.
 PHYSICAL EVIDENCE

Physical evidence refers to the tangible elements of a business, such as its packaging,
signage, and store design. These elements can impact the customer's perception of the
product and the business as a whole. A business needs to ensure that its physical evidence
supports its marketing goals and enhances the customer experience.