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Midterm 2
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Cloths25

Azmain Adil khan Faculty: Md Mahbubul Alam

ID: 1530176630 (MMB)
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 1.What type of web ads do you recommend for promoting “Cloth25”, and why? Mention that
which type of ads are most effective for “Cloth25” at different stages of the customer life-cycle.

Answer: Web Ads are very different because of the customer. For different customer’s need there are
many web ads available. Because of the industry which ‘Cloths25’ related to them must focus on
different designs, type, and style for advertising to grab the attention of all ages. For promoting their
brands some of my recommendation is given below.

Recommendation:

• Google adds

• Facebook adds

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• Instagram adds

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• Adds in popular games

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• Adds on YouTube rs e
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• Blog adds and many more
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It’s very tough to select particular promotional strategy for ‘Cloth25’. By those adds I think they will
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grab their expected customer in product by product. All of my recommendations are effective in
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different stages of their business.

As I say not every of my recommendation are needed for every stage of the customer lifecycle for
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their company. Different option used in different part. We all know that we have 5 stages in the
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customer life cycle. Mentioning the types of ads for the different stage of the customer life cycle is
given below.
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• Reach: This is the first stage of the customer life cycle. On this stage you approach to your
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potential customer, that’s why you should use Facebook and Instagram add for promote your
company. By this way you will find your customers very easily.
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• Acquisition: This is a very serious and complicated part of the cycle. On this stage you convert
your consumer to your clients by approaching them those products that they want to buy by give them
the confidence and security by your website.

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 • Conversion: This is the stage you should not only sell your product only; you must build your
value in the customer’s mind. This is the stage you must convert your seasonal customer to permanent
customer by using video promotion like YouTube, online gaming platform, and many more.

• Retention: After that stage you must try to use your customer as a product or value for your
company as a web-site viewer and give them the proper service every time for the intention to sell
every time.

• Loyalty: This is the main stage for a customer lifecycle. By this stage customer always buy from
your company and recommend your company to others. In this stage you might use some special adds
for your special customer.

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2. Explain how CRM could help “Cloth25” to add value to their business.

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Answer: CRM or Customer Relationship Management is the most important part for a business by
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CRM a company take many advantages from their customer. In recent time CRM has become the
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most popular function to succeed in business within a short time.
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In CRM part you should always focus on your customer and for that reason you collect many
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advantages from customer. In recent time this is the strength for a company to make relation with
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their customer. By this way you must make your customer satisfied easily and quickly and many
better things to come with CRM.
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By using CRM ‘Cloth25’ will build a strong business relation with their customer, which will be very
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helpful to increase their brand value also. By this way they will cover many things in a single path
like increase brand value, improve brand impression, handle managerial work easily, and many more.
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This study source was downloaded by 100000822250810 from CourseHero.com on 04-26-2021 12:03:14 GMT -05:00

https://www.coursehero.com/file/78363517/Azmain-Adil-Khan-ID-1530176630-MIS207-10-MID2docx/
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