PRINCIPLES OF MARKETING

Marketing is important because it allows your business to develop a relationship with its
existing customers, and expand that audience to reach new and prospective clients.

Developing a strategy that covers all departments and aspects of your business will help
to ensure that you stick to the best marketing practices for you, as well as keeping on top
of new and emerging marketing techniques that can help progress your business

Para maging successful ang isang business napaka importante ang good marketing
strategy. In basic terms marketing is about giving potential customers information about
your products or services and the reasons that they should choose your company.

Good marketing educates customers so that they can find the products they want, make
better and more informed choices about the products, and get the most value from them.
Marketing helps facilitate exchanges between buyers and sellers for mutual benefits for
both parties.

What are the principles of marketing?

1. Product

Product ay ang mga tangible goods or services na pinoprovide ng iyong business, at

kung nakakaayon ba ito sa requirements and expectations ng iyong audience or
customers.

Ang products ay pwedeng service na iyong ipprovide or goods na iyong ibinebenta. If

you want to sell a product that is going to be profitable then you need to do thorough
research and understand your customer and what is likely to appeal to them. Kailangan
mo i consider and quality ng iyong products, kung safe ba ito at para saan ang products
na ito.

The product section of your marketing strategy should focus hindi lang sa
quality of the product, but also its market fit and how high the demand is
for it. Pwede kang gumawa ng market research such as interviews, surveys
and audits. As you come to understand the relevance of and demand para sa
iyong produkto—pati kung ano ang gusto ng customers mo at ano yung
dapat baguhin sa products—you can adapt your marketing strategy
accordingly each year.

2. Price

This needs thorough market research, known as market-orientated pricing. Importante na

maintindihan mo ano ang willing bayaran ng iyong mga customers at presyo nung
product sa ibang business owners or your competitors. You will need to determine the
market value before setting your price.

Without a clear pricing strategy to help you optimize costs,

pwedeng malugi ang business mo, no matter how great your
product or service might be.

As well as covering your overheads and recouping any

investments you’ve made, your pricing strategy should
account for promotions and sales aimed at garnering new
customers. Starting out at a lower price point, or periodically
lowering prices in line with market trends can help to entice
customers.

3. Place

This is where your products or services are available to the customer, whether this ito ay
isang physical shop or an online website, or pwedeng both. You will need to think about
what is convenient for your customers in terms of location and how to connect your
potential customers to your location. Dahil mas maraming tao na ang gumagamit ng
online shopping or buying or online service, a digital presence can make a huge
difference to your success.

Though the “place” where your business takes place is more

of a concern for businesses with brick and mortar stores, it’s
not something that should be overlooked by digital brands.
Of course, maituturing din ang iyong website or social media
pages as your “place,” but your marketing strategy should
consider the ways in which you can expand that to reach a
wider audience.

Even physical businesses should have an online presence

para mas mapalawak pa nila ang kanilang audience. Pero
may advantage din sila by putting their product in front of
customers at events, trade shows, in marketplaces, or even in
partnership with other local businesses. This can help to
reduce overheads, as positioning your physical product in
places na alam mong mahahanap ka ng iyong target audience
and customers, it means you’ll spend less time competing
with other sellers and more time making sales.

4. Promotion

This involves raising awareness about your company, brand, products or services offered.
You should be giving information about your products and reasons to use them. It
involves communicating with your target audience and making your product appeal to
them. Effectively promoting your product or services is crucial for the success of any
business.

There are a number of ways para e promote ang iyong brand; this may include:
  Advertisement – This may include social media, television or magazine
advertisements.
 Email marketing – This involves communicating or advertising through emails.
 Sales promotions – This may include short-term promotions, or deals for
customers or prospective customers.
 Search marketing – Search marketing is generating leads from search engines in
order to drive website traffic to your website or product.
 Direct marketing – This is when you directly reach out to your target audience.
 Public relations – This involves presenting a favourable image of your brand.

5. People

Hiring people who are skilled, and the right people for the job, is important for any
business to succeed. Good customer service is also important – listening to your
customers and responding to their needs.

The “people” to consider in your marketing ay hindi lang

ang iyong mga customers. However, the people principle
actually refers to the human side of your business that lets
your customers know that there is a real person behind the
digital or corporate face of your brand.

For independent brands, customer service can come easily as

one person is likely to be the owner, founder, maker and
promoter of the business—the “people” behind their business
will feel accessible. This also makes it easier for the
independent brand owner to make their customers feel cared
for—and that’s not something you should let go of as your
brand expands.
 There was a report na the way customers are treated (kung
paano tinatrato ang cutomers by the people or workers ng
business can dictate up to 70% of the customer’s overall
experience—that’s regardless of the quality of your product,
your social media presence, or how quickly their item
arrives. Kaya mahala na may pleasant personality ka pag
ikaw ay nakikipag salamuha sa mga customers, you should
make them feel cared.

6. Process

The process is the customer’s complete experience of the service or product from start to
finish. This includes delivery of the product and the aftercare when a customer has
received their product or service you provide. Happy and satisfied customers will help
your business grow due to the good reputation you will gain, and the business from repeat
customers.

Kapag ma perfect mo na ang inyong business process

makakatulong ito na ma-reduce ang costs: it’s as simple as
that. Optimizing the way in which your business runs—from
simplifying the production process to streamlining all
departments—a standardized workflow that is integrated
across your whole business will make things easier for your
existing employees to follow. It will also make your on
boarding process smoother and easier for new team
members.

This can include anything, tulad ng pag training sa lahat ng

employees para masigurado na lahat ng employess handle
the tasks in the same proper ways.
7. Physical Evidence

It is important that the environment where your products or services are provided is
attractive and user-friendly; this also includes thinking further about your packaging. It
includes all of the things that the customer will see when interacting with your business.

Physical evidence will give your potential customer some knowledge of your product
before they purchase, for example where they can try it out or see the results first before
buying, making it more attractive to them, gaining their trust. This also includes reviews
from customers and interactions staff have with them in stores. Examples nito sa watsons,
may mga sales person na lumalapit para ipa try sayo yung products. Another one is yung
mga testers ng mga perfume products, and free taste ng mga food products na nakikita
natin sa mall.

As a conclusion, the marketing concept is the philosophy where each and every firms
should analyze the needs of their customers and makes good decisions in order to
satisfy their needs. This also can enhance a good relationship between the customers.