LOOOOONG

QUIZ
4 TYPES OF MEDIA
1. PM
2. BM
3. s m
4.NM
 4 TYPES OF MEDIA
1. Print Media
2. Broadcast Media
3. support media
4. New Media
 5.
_________ simply refers to a
vehicle or means of message
delivery system to carry an ad
message to a targeted audience.
  5. MEDIA
simply refers to a vehicle or
means of message delivery
system to carry an ad message to
a targeted audience.
 The term 'print media' is used to describe the
6.___________ or 7.___________ that today's
parents grew up with, including newspapers,
magazines, books, and comics or graphic novels.
6. traditional or 7. "old-fashioned"

The term 'print media' is used to describe the

traditional or "old-fashioned" that today's
parents grew up with, including newspapers,
magazines, books, and comics or graphic
novels.
GIVE THE TWO MAJOR
EXAMPLES OF PRINT
MEDIA.
8-9
GIVE THE TWO MAJOR
EXAMPLES OF PRINT
MEDIA.
8.Newspaper
9.Magazine
Classification of
Newspapers
10.NN
11.D n
12.SAn
Classification of
Newspapers
10. National Newspapers
11. Daily newspapers (Local/Regional)
12. Special Audience newspapers
 13
__________ allows presentation of
detailed messages which can be read
concretely.
 13. Newspaper
__________ allows presentation of
detailed messages which can be read
concretely.
Give at least one definition of
a Newspaper.
14.
 14. Newspaper
• Major source of information for a large number of
readers.
• Allows presentation of detailed messages which can be
read concretely.
• It is a high involvement media as readers are required to
devote some effort in reading the message.
• It is available to masses at a very low cost.
 15.
_____________ a type of print media which
has a high involvement media as readers are
required to devote some effort in reading
the message.
 15. Newspaper
_____________ a type of print media which
has a high involvement media as readers are
required to devote some effort in reading
the message.
 16-18.
cite at least 3 Advantages of news paper
Advantages of newspaper :
• Flexibility
• Geographic and language selectivity
• Widespread coverage
• Offers penetration
• Reader's involvement
• Cheap media with high frequency
• Quick response
 19.
cite at least 1 disAdvantage of news paper
DISAdvantages of
newspaper :
• Poor Presentation and Quality
• Short life span
• Hard to reach illiterate
 20.
cite 1 popular example of a newpaper publication.
 21-22.
what are the 2 Types of
Magazines
what are the 2 Types of
Magazines
21. Consumer Magazine
22. Business Publication
Magazine
 23.
A type of magazine which includes
publications such as trade journals for
businesses, industries or occupations. It
may be published weekly monthly or
quarterly.
 23. Business
A type of magazine which includes
Publications
publications such as trade journals for
businesses, industries or occupations. It
may be published weekly monthly or
quarterly.
 24.
A type of magazine which bought
by general public for information
and entertainment.
 24. Consumer
magazines 
A type of magazine which bought
by general public for information
and entertainment.
 25.
cite at least 1 Advantages of magazine
Advantages of magazine :
• Long Life
• Can create image, prestige or reputation
• Reader's involvement
• Allows services like `split runs’
• Can reach specialized groups
 26.
cite at least 1 disAdvantage of magazine
Disadvantages of magazine :

• High cost in publication

• Takes a lot of effort
• Face competition
 27-28.
except from newspaper and
magazine, give the two more
examples of a print media
except from newspaper and
magazine, give the two more
examples of a print media
27. Books
28. Brochures
 29-30.
compare magazine from a
brochure.
 31.
A tye of media which is about
transmitting information mostly
through verbal communication.
 31. Broadcast Media
A tye of media which is about
transmitting information mostly
through verbal communication.
 32-33.
GIVE THE TWO MAJOR
EXAMPLES OF broadcast
MEDIA.
GIVE THE TWO MAJOR
EXAMPLES OF broadcast
MEDIA.

32. television
33. radio
 34.
___________ is believed to be the most
authoritative, influential, exciting
medium for reaching very large
audience.
 34. Television
___________ is believed to be the most
authoritative, influential, exciting
medium for reaching very large
audience.
 35.
___________ is considered intrusive in
nature as the audience have no control
over the nature and pace of
advertisements.
 35. Television
___________ is considered intrusive in
nature as the audience have no control
over the nature and pace of
advertisements.
 36-37.
cite at least 2 Advantages of television
Advantages of television :
• Powerful audio-visual media
• Wide coverage with effective cost
• Attention – intrusive in nature
 38.
cite at least 1 disAdvantage of television
 Disadvantages of television :

• High cost
• Limited attention by viewers
• Zapping – changing channels
• Zipping – fast-forwarding commercial to avoid
commercials
• Intrusive in nature
 39.
___________ delivers the message to
a large number of people across
places especially in rural areas.
 39. Radio
___________ delivers the message to
a large number of people across
places especially in rural areas.
 40-41.
cite at least 2 Advantages of radio
 Advantages of radio:
• Wide coverage
• Helps to reach lower income people, illiterate people
• Mental imagery – encourages audience to use
imagination
• Costless
• Flexible
 42.
cite at least 1 disAdvantage of radio
 Disadvantages of radio :
• Lack of visual elements
• Short lived message
• Limited research data
• Clutter – Too many ad messages 
 43-45.
Explain why is it important to know
the types of media? in three
sentences.