Executive Programme In

Digital & Social Media

Marketing Strategy
(EPDSMMS)
Batch -05

Learn the art of

telling your story to
the right audience
 About IIM Calcutta
Get the foundation to specialize in the digital and
social
The media
Indian marketing
Institute strategies, orCalcutta
of Management those wanting
(IIMC)
was established as the first national domain.
to broaden their understanding in this institute This
for
six month certificate
Post-Graduate studiesprogramme
and Researchfrom inIIMManage-
Calcutta
wouldby
ment hone
the the general management
Government skills followed
of India in November 1961
by deep diving into the basic and advanced
in collaboration with Alfred P. Sloan School of modules
Man-
of marketing
agement in Government
(MIT), the the social of andWestdigital
Bengal,media
The
platforms.
Ford Foundation and Indian industry. During its initial
years, several prominent faculty formed part of its
nucleus, including Paul Samuelson, Jagdish Sheth, J.
K. Sengupta, among others.
Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management
education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate
and Doctoral level programs, Executive Training Programs, Research and Consulting Activities. Today, the institute
serves as an autonomous body, continuously evolving to meet its goals in an ever-changing business environment.
The vision of the Institute is to emerge as an International Centre of Excellence in all facets of Management Educa-
tion, rooted in Indian ethos and societal values. Over the past four decades, IIM Calcutta has blossomed into one of
Asia's finest Business Schools. Its strong ties to the business community make it an effective mechanism for the
promotion of professional management practices in Indian organizations. Today, IIM Calcutta attracts the best talent
in India - a melting pot of academia, industry and research. The best and brightest young men and women pursue
its academic programs.
The main thrust of training is to imbibe a sense of strategic outlook to management problems in the students. The
emphasis, therefore, is on management as an integrated process and requires the students to develop a global view
of economic, technological, cultural and political environment of the business. IIMC has a very strong alumni base,
which m a k e s i t u n i q u e a m o n g t h e t o p management institutes of the world. IIMC alumni are occupying leadership
positions as corporate managers, a c a d e m i c i a n s a n d s u c c e s s f u l entrepreneurs, worldwide. The alumni maintain
a close relation with the institute, helping each other in their growth.

About Hughes Global Education

Hughes Global Education, is a premier institution providing

interactive onsite learning through satellite based education
and training service. It was initiated by Hughes for corporate
and working professionals/ students. It has live, interactive,
real-time, two way video, voice and data classes with a spread
across 70+classrooms in 40+cities/towns. Hughes Global
Education platform has redefined the next generation of
education i.e. real-time Interactive Onsite Learning (IOL). Its
platform seamlessly integrates the strengths of the traditional
method of education --classroom teaching -- with the latest in
technology.

T h e first a n d t he p i o n eer s i n I n te r a ct i v e 2 5 0 0 + s tu d e n ts e n ro ll i n g e v e ry
O n site L ea r n i n g i n I n d i a f o r w or ki n g ye a r
ex ec utiv es

A l um n i b a se of o v er 25 , 00 0 s t ud e nts . 2 0 0 + p r o g r a mm e s su cc e s s fu lly
co mp l e t e d so f a r
Introduction
The programme is focused on providing in-depth knowledge in digital and social media
marketing & analytics strategy that would help in planning, implementing and measuring the
digital and social media marketing activities to create awareness, and ultimately drive sales.
Get the foundation to specialize in the digital and social media marketing strategies, or those
wanting to broaden their understanding in this domain. This six month certificate programme
from IIM Calcutta would hone the general management skills followed by deep diving into the
basic and advanced modules of marketing in the social and digital media platforms.
The course will focus on sharing the latest trends, best practices and technologies for
effective digital and social media marketing. It will provide in-depth knowledge on digital and
social media marketing and analytics: how to plan, implement and measure a digital
marketing and social media strategy to create awareness, generate leads and ultimately
drive sales. The program focuses on marketing strategy and digital strategy and builds on the
three pillars of traditional marketing analytics, search marketing and social media listening
and analytics. The faculty will focus on the synergy between on-field practice and in-class
learning.

4 Reasons Why the Executive Programme is for you

1. Prepare yourself for digital transformation to survive in the new millennium.

the organisation.
3. Get paid to be creative, opportunity to tickle your grey cells.
4. To equip managers and practitioners with advanced concepts and practices of digital
marketing which will help them contribute directly to overall corporate success

Highlights
Specifically designed for working executives with all the flexibility benefits of learning from anywhere.
Enables superior performance on the job. Exclusive focus on imparting relevant skills for career development.
Books, cases and study materials are included in the course.
Increased quality of interactions and peer group learning among participants.
Participants are selected, based on elaborate selection process and profiling.

Who Should Attend?

The programme will be of interest to an executive or a manager from marketing, product / brand, and sales
functions or a marketing analyst or business owner, who is planning to implement digital and social media
marketing strategy to create brand awareness, enhance brand recall, generate leads and enhance customer
experience.
Managers from other functional areas or a non-marketing background with a supporting role for organization’s
marketing activities would also find the programme relevant.
Eligibility
Applicants should be working professionals/self-employed (Need to produce supporting proof)
Graduates (10+2+3 or equivalent). 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)]
recognised by UGC/AICTE/DEC/AIU
Minimum 2 years of work experience (full-time paid employment) post completion of graduation in media,
advertising, start-ups, social or digital media, e-commerce or related domains.

Pedagogy
The programme will be highly experiential and interactive, comprising group-based or individual participant presentations and
discussions, case studies, classroom lectures, simulations and presentations by experts from academia as well as industry.

This is a six months programme that is divided into three modules.

The online module would be delivered using direct to device mode in about 16 weeks. This would

The remaining two modules will be conducted as face-to-face classes at IIM Calcutta campus. The
duration
This of the programme
is a six months two campus thatvisits would
is divided intobe of modules.
three 4 days each. The program will begin with a campus
visit.
The online module would be delivered using direct to device mode in about 16 weeks. This would enable participants to attend
the programme from the convenience of their homes or offices.
The remaining two modules will be conducted as face-to-face classes at IIM Calcutta campus. The duration of the two campus
visits would be of 4 days each. The program will begin with a campus visit.
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Ap p l i c at i on Fe e - I NR 25 0 0/ -* I ns t a l lm e n t Last Dates Amount INR

Programme Fees I A s p e r o ff e r le t t e r IN R 1 39 ,0 0 0 / - + 5 75 0 / - + G S T
II 0 8 -D e c e m be r - 2 0 1 9 I N R 1 3 9, 0 00 / - + G S T
Pr og ram me Fe e - IN R 2 ,3 0 ,0 00/ -*
R eg i str a ti o n Fe e - IN R 5 ,7 50 /- *
Campu s Vi si t - INR 4 8 ,0 0 0 /- *
To ta l Fee - IN R 2 ,8 3 ,7 5 0/ -* S c h e d u le - F r e q u e n c y : T w i ce a w ee k
D a y s: We d n e s d a y & Sa tu rd a y 6 : 4 5 PM t o 9: 45 PM
D u r a t i o n- 6 m o n t h s
Note - C a m p u s v i s i t s - 1 s t c a m p u s v is it - 4 d a y s , 2 n d c amp u s v is it - 4 da y s
Collec tion of Fe e:
Fe es Men tio ne d a bo ve are e xc l us iv e of G ST
*GS T ( c ur r ently @ 1 8%) wil l be c ha r ge d ext r a on t he se
I m p or ta nt D a t e s :
c omponents A ny e xtra paymen t du e t o any ch an ge in A p p l i c a t i o n c l o s e s - 1 5 October 20 19
any of the appl ic able t axe s dur in g t he t en u re of t he
pro gram wi ll have t o be bo rn e by t he s t ud e n t s C l a s s s t a rt - November 2 0 1 9
*No te- Da te s ar e su bjec t to ch ange if app lic able

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