Catindig, Marc Gian C.

BSBAMM 2-1

ACTIVITY 3

1. Explain Reference account and Beta Process

A reference account is an early customer of a company's product who is
willing to provide feedback on his or her experience with the product. In order to
get reference accounts, new businesses must frequently give their product for free
or at a reduced price to an initial group of customers in exchange for their readiness
to try the product and provide feedback. Because the potential consumer is afraid
of purchasing expensive products or luxury items because they are expensive, the
reference account tries the product in a small group and sells it at a discounted
price. While beta process, with the word itself, it is the process of customer using
the product within a certain audience before launching the final product and
provide feedback about it. This will provide the business to uncover issues with the
product as well as their usefulness with the customer.
2. If you are the Marketing Manager, how will you market your
products/services to your potential customer?
As a Marketing Manager, there are lot of ways in marketing a
product/service. As for me, social media influences a lot of people, millions of
people uses social media as a source of information and communication
throughout the world. Thus, it could benefit me if I were to market my product
through social media. By making a website that is easy to access and provide
information about my business and especially the products/services that we offer.
In addition, offering exclusive preview of the product to customer for them to
acknowledge the product that is being marketed. But before that, it will take a lot
of research and analysis in order to market the product. By creating a product
 marketing strategy this will market the product more efficient and effectively to the
right potential customers.

3. Explain Entrepreneurial Sales Management based on your own

understanding. How it can help for every organization?
From what I understand, Entrepreneurial Sales Management is a is the
process of developing a sales force, coordinating sales operations and
implementing sales techniques that allow a business to consistently hit, and even
surpass, its sales targets. Aside from assisting your firm in meeting its sales goals,
a sales management system allows you to keep in touch with your industry as it
evolves, and can mean the difference between survival and thriving in an
increasingly competitive environment. An effective sales management process will
encompass lead and opportunity management, sales forecasting, and reporting
and management techniques that empower sales representatives to meet and
surpass their targets. Thus, effective entrepreneurial sales management provide
benefits such as; increased sales revenue and profitability; improved sales
forecast reliability, thereby reducing revenue variability; better satisfaction and
loyalty both from customers and staff; reduced staff turnover and therefore reduced
recruitment and retention costs; and increased productivity per staff member.