7 P’s of Marketing Mix

Service Marketing

Presented By :
Name - Piyush Singh
Eno - 01613401918
Marketing
Mix
 Marketing mix is a
key foundation on
which most
modern marketing
strategies and
business activities
are based.

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1
1 Price
2
2 Place
3
3 Promotion
4
4 Product
5
5 People
6 Process 7 P’s of Marketing
7
7 Physical Evidence Mix
Price
Pricing is an extremely
important component to your
marketing mix as it determines
your profit and costing of your
product.

Pricing also helps consumers to

determine the perception of
your product. 
 

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Place
Place refers to the position and distribution of
the product you are selling in a place that is
accessible to your target audience, this could
be a high street shop, an online store, or mail
order.
To make sure you position your
product in the best possible place,
it’s vital to understand your customer
and what their shopping habits may
be.

5
Promotion

Promotion refers to your

advertising, marketing, and
sales techniques. This could
mean traditional
advertising, via TV, radio,
billboards, etc.

The way that you choose to

communicate with your
audience and promote your
offerings will have a direct
impact on the success of
your brand.
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Product
No matter what your
Product could refer
product or service is,
to a physical it’s important that it
product, a service meets the demands
or an experience. of the market and
Basically.. anything satisfies expectations
that’s being sold. of the customer.

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People Employees. Those people who are
involved in selling a product or
service, designing it, managing
teams, representing customers...
the list goes on

The ‘people’ element of the 7Ps

involves anyone directly, or
indirectly, involved in the
business-side of the enterprise.

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Process
‘Process’ describes a series of actions
that are taken in delivering the product
or service to the customer.

Examining the process means assessing

aspects such as the sales funnel, your
payment systems, distribution
procedures and managing customer
relationships.

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Physical Evidence
When we get down to the brass
tacks, it’s important for consumers
to know that the brand they’re
purchasing from or interacting
with, are legitimate and, well,
actually exist in real life.

It’s always important for both

brands and customers to
document their interactions and
transactions.

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THANK YOU!