Denmark I.

Guce
G12 – St. Pedro Calungsod

What are the 7Ps in marketing mix? Describe each.

The 7Ps include product, price, promotion, place, packaging, positioning and people.
Product. In business, it is something an enterprise tries to offer to the public. It should have the
value that the market needs. The quality and usefulness of a product should be a priority to
charm the target market.
Price. This sets the tone for whether your product is worth the money or not. Consumers easily
assess if the product itself is reasonable enough for its price. Maximizing profitability through
the best pricing strategy will likely make a business survive its competition.
Promotion. This is an opportunity to attract all potential customers. Through promotion, the
enterprise can establish its brand to further get known easily. Advertising through different media
forms like pamphlets and social media will greatly help.
Place. This is the setting on how will you distribute or offer your products. It could be in
physical stores or through e-commerce. Having both will be a great advantage since your
enterprise will not be limited to a specific area.
Packaging. This represents the branding of your business. It shows the value of the product
being offered since the packaging is what consumers can notice at first glance. Judging from the
packaging, one can simply identify how big the business brand is.
Positioning. This shows how consumers view the enterprise and its products. The target market
patronizes a business product depending on its established business position.
People. Manpower is vital in the process of maintaining a business. In marketing mix, people are
those individuals who take charge to make the enterprise thrive through efforts with
commendable attitudes in the workplace.