1. What is promotion and how it is implemented?

Promotion in business is any form of communication in an endeavor and attempt for

customers to acquire the said goods and services; this is definitely subjective to the product
and/or services involved, and also with the target market and the attempt to disseminate the
message. It could also be the collective term for every strategy a company will utilize for brand
visibility. Bus stop posters could be a good form of print media promotion. The same is also the
case for a promotion that offers a limited-time price reduction on a good or service. An effort
(like an advertisement), a concept (like a brief price drop), or an object can all be considered
promotions (like a branded t-shirt). Promotions in real life typically combine various promotion
types. For instance, a clothing store may decide to hold a deal on jeans and advertise the details
in the neighborhood newspaper.
2. What are the promotional mix tools which you can use in promoting your product?
To accomplish a marketing objective, a promotional mix combines marketing strategies
such as direct marketing, sales, public relations, and advertising. Marilag Accessories might
decide to use a couple of the strategies or combining them all would be really helpful for the
campaign. Advertising, sales promotion, and direct marketing are the four main tools of
Marilag’s promotion.
3. What are the factors to consider in promoting your product?
Understanding the client's feedback and being familiar with advertisements is the first
step. Sales and popularity of the products are increased by the advertisements. Because every
firm strives to display its product as perfectly as possible, it calls for creativeness. One of the
main factors that will make an advert successful is how outstanding and eye-catching it is.
5. What are the ethical issues in network marketing? Give 2 examples and recommend
solutions.
Network marketing can be essentially the nature and heart of any business entity; hence,
a multi-level company. Multi-level marketing (MLM) has been one of the most controversial
forms of marketing with apparent arguments about the cash flow and the distribution of
revenues, making its infamy synonymous with a pyramid scheme, but legal. Looking at things
holistically, the cash flow isn’t secured in the first place: sellers need to constantly sell products
or recruit more members for the company to continue its operations. The thing is-- when an
MLM company fails to acquire more members, investments are indefinitely centralized upon
the top of the company. Though this seems not to be the case entirely, but things conventionally
go in this position. A good solution is to provide a capping percentage of sales to the non-
members of the said firm. Secondly, the cash flow: the one who gets it all. In network
marketing, while the lowest levels are severely damaged, the highest entities are obscenely
benefited from such. This could be resolved through improvising legal amendments to address
this particular concern.
4. How is the PRIDE process can help you as an entrepreneur?

6. Why packaging the product is important?

Product packaging is important in a plethora of arrays: for product protection in purchase
and delivery, and the company’s marketing strategy for distributors and for surpassing
competitors. These are integral to meeting the standards of the regulating entity/ the government
and the potential consumers. For example, there is no shortage of fresh and intriguing products
on the market, as can be seen when browsing the aisles of a store. The need to distinguish
products from the competition is crucial as many retailers frequently group comparable
products on shelves. Packaging for products that is well-made and appealing is a fantastic
approach to achieve this. The packaging may be identical to that of the competition in terms of
size and form, but the design ought to be unique. A packaging's choice of colors, typefaces, and
design can easily assist distinguish goods from that of rival businesses. The consumer's
demands and wishes must be taken into account while evaluating the significance of product
packaging. After all, attracting people and persuading them to purchase goods is the
fundamental objective of making any product. Because first impressions are so crucial to the
purchasing process, thoughtfully designed product packaging may help get goods in front of
customers. It's crucial to establish a look and palette that will appeal to customers and persuade
them to buy a product, as well as premium packaging supplies.
7. What is your product's positioning message?
Marilag, a Filipino term that directly translated to grandeur, elegance, and beauty of
something is the product’s focal point. With this being said, Marilag Accessories wants to bring
the ‘marilag’ of each and every one without needing to wear accessories or jewelry that are of
expensive value. This is not only to the sense of outside beauty but could also be taken into the
context of inner beauty: We want our product to be something that can touch the hearts of our
dearest customers to their loved ones as a gift.