According to CoinMarketCap:

A Glimpse Into Crypto

 CoinMarketCap is the first place that anyone (a newbie,
a crypto trader, a DeFi degen) looks for crypto prices.

2021 has been the year that Bitcoin hit its all-time high —
let’s take a look at what has brought people into the
market, and who they are!

02
 What Brought People Into the
Crypto Markets?
Cryptocurrency (and Bitcoin in particular) has been in the headlines more often than
any other year. Let's take a look at which big events piqued the world's interest in
Bitcoin — and which events were less important for the masses.

Bitcoin

CoinMarketCap Users vs Bitcoin's Price Analysis:

Since the start of 2021, we found that

that positive news has an additive
effect on CoinMarketCap views,
whereas adverse news has a direct
and immediate negative effect on
CoinMarketCap views

Positive news needs to come in

batches to sustain the positive
momentum

Tesla accepting Bitcoin payments and

Coinbase going public brought new
people into the market

Notably, when Tesla ceased accepting

Bitcoin as payment in May 2021, a
substantial decline in the number of
CMC users followed

After El Salvador approved Bitcoin as

legal tender in September 2021, the
number of CMC users skyrocketed to
successive highs

03
Ethereum

CoinMarketCap Users vs Ethereum’s Price

Analysis:

Interest in Ethereum has grown

consistently since Q4 2020, but the
fastest growth was in the weeks leading
up to an upgrade

Some of the major events catalyzing the

renewed interest in the cryptocurrency
include the Berlin protocol upgrade and
London hard fork

In the last year, the number of Ethereum

enthusiasts grew by more than ten-fold
and is still rising rapidly

The latest and largest wave of interest

came just days after EIP-1559 passed
the 200,000 ETH burned threshold

04
 Who Exactly Is Interested
in Cryptocurrency?

CoinMarketCap users are predominantly men, with a whopping 74% of our users
identifying as male, and just 26% identifying as female. This disparity is seen across
most financial sectors and likely has complex and multifactorial origins.

But some potential contributing factors could be due to higher risk aversion among
women, as well as a lack of financial education — particularly in developing
economies.

05
CoinMarketCap User Population Pyramid

25-34 is the biggest section —

and the majority are males, even
across all age ranges.

The closest it gets between

gender, the older the visitors are.

06
 When You Visit CoinMarketCap,
What Do You Want to See?

SHIBA INU 41.83% INUCEPTION 27.80% POCKET DOGE 0.02%

Top 10
Dog Coin

SHIBA INU 37.95% INUCEPTION 25.22% Mini Floki 4.66% Bonfire 0.37%

Top 10
Meme Coins

WIZARD 7.81% Gala 7.72% The Sandbox 2.34% Decentraland 1.28%

Top 10
Play2Earn
Coins

Ronin Gamez 6.85% Axie Infinity 5.01% Illuvium 1.74% Enjin Coin 1.55%

Top 10
NFT

0% 10% 20% 30% 40%Y 50% 60% 70% 80% 90% 100%
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07
 Are You Caught Up on the
Newest Crypto Trends?

Among all the assets listed in November, these saw the greatest growth in weekly
trading volume in terms of percentage change.

Many of these assets are found in the decentralized exchange, GameFi,

play-to-earn, meme coin or metaverse niches.

ERC-20
Non-Fungible Token (NFT)
OpenSea [2021] Pre-Sale
Blockchain Cryptoasset
Total Value Locked (TVL)
Rebase DYOR Rug Pull
Initial Dex Offering
Decentralized Applications (DApps) DeFi
Whitepaper Layer 0 Burn/Burned
Layer-1 Blockchain
MetaMask Slippage
BEP-20

08
 Biggest Movers by Market
Capitalization
800M
600M 1B
Bloktopia 400M LINK
500M
200M
0 0

800M 1B
600M
Braintrust 400M MobileCoin 500M
200M
0 0

1B
1B
500M
Dogelon 500M Moonriver
Mars
0 0

600M 2B
400M
Dvision Radio 1B
Network 200M Caca
0 0

600M
1B
Ethereum Samoyedcoin 400M
Name 500M
Service 200M
0 0

600M
4,000B
EthereumX Sologenic 400M
2,000B
200M
0 0

600M 800M
600M
Flux 400M StarLink
400M
200M 200M
0 0

800M
600M 600M
Function X 400M SuperFarm 400M
200M 200M
0 0

2B
1B 1.50B
Immutable X 500M WEMIX 1B
500M
0 0

800M
1B 600M
JasmyCoin 500M YooShi 400M
200M
0 0

2021-09-01 - 2021-11-15 2021-09-01 - 2021-11-15

If there’s one insight that can be extracted from these charts, it’s that death isn’t
necessarily permanent in the crypto world. Many tokens have experienced an
extended period of essentially zero trading volume, only to burst to life weeks and
months later.

09
Biggest Trading Volume Changes
Q3 2021
Opium 99%

Kuai Token 98%

Sentinel Protocol 97%

aelf 96%

FirmaChain 96%

Hive Dollar 96%

HUNT 96%

EMOGI Network 96%

Sakura 95%

Aergo 95%

40K% Orca

42K% Trodl

0.1M% Draken

0.1M% PicaArtMoney

0.1M% StellarPayGlobal

0.3M% FUTUREXCRYPTO

0.4M% Try.Finance

0.4M% KLend

3.4M% Gleec

17.1M% ABCC Token

Small cap tokens tend to experience the largest relative change in trading volume.
Coins that were once well-hyped and sought-after can be abandoned just as
quickly, with many coins experiencing close to a 100% drop in trading volume over
a single quarter. Notably, almost all of the examples shown above are traded only
on less-established exchanges, which may be more prone to wash trading.

How many of these are in your portfolio?

10
 Which Coins Grew Over the Past
Quarter...And Who Was Watching?

Token Name Growth Rate Daily Unique Users (Q3 End)

CumStar 0.5M%
SafeBlast 0.1M%
Wall Street Games 31K%
RichQUACK.com 12K%
Tiger King 10K%
ARPA Chain 8K%
Catgirl 7K%
DogeCola 7K%
Bloktopia 6K%
GreenTrust 5K%

Although Bitcoin, Ethereum and most other notable large cap coins experienced a
great deal of viewership growth in the last quarter, the absolute greatest change in
activity was reserved to a range of smaller assets.

At the top of the pile is CumStar, a meme coin that saw a staggering 500 thousand
percent growth in viewership in the last quarter. SafeBlast, Wall Street Games and
RichQUACK also fall under the meme/liquidity mining coin umbrella and experienced
tremendous growth as interest in meme coins reached a fever pitch.

Notably, Bloktopia’s native token found its way into ninth place, achieving 6 thousand
percent growth. It’s also arguably one of just two projects on the list that isn’t a meme
coin, the other being GreenTrust. Besides Bloktopia, all of these assets can be
considered small or medium cap tokens — indicating that dramatic growth is mostly
seen among lesser-known assets.

11
Which Countries Worldwide Care
About Which Coins?
We find that there is region-specific variation in the popularity of different assets,
but that all regions were heavily influenced by the same macro-trends.

Meme coins like Epic Hero 3D NFT, Safe Earn and SatoshiStreetBets Token
achieved global attention, whereas certain assets only garnered major attention in
specific regions, including Mello Token (India and Germany), Doge Rocket (Canada
and France) and SuperWhale (Vietnam).

Notably, 867 only generated a great deal of popularity in English speaking

countries, but had a much less pronounced audience elsewhere, demonstrating
marked differences in the preferences of different regions.

NL RU
CA
UK
DE
FR
USA

IN
TH VN

1. EpicHero 3D NFT 1. 867 1. EpicHero 3D NFT

2. Pixl Coin 2. Doge Rocket 2. SatoshiStreetBets Token
3. King Shiba 3. EpicHero 3D NFT 3. SuperWhale

1. King Shiba 1. EpicHero 3D NFT 1. SatoshiStreetBets Token

2. 867 2. Pixl Coin 2. EpicHero 3D NFT
3. Doge Rocket 3. Doge Rocket 3. Safe Earn

1. SatoshiStreetBets Token 1. EpicHero 3D NFT

2. Safe Earn 2. SatoshiStreetBets Token
3. Mello Token 3. Safe Earn

1. SatoshiStreetBets Token 1. 867

2. Mello Token 2. King Shiba
3. Safe Earn 3. Pixl Coin

12
We will see you back
with more insights
next quarter!