Proposal Title: Sentiment Analysis of Polarity in E-

Commerce System and Social-Media

ID-1735876-3 Section-J G13

ID-19-41110-2 Section-I G13
 Sentiment Analysis of Polarity in E-Commerce
System and Social-Media

Abstract
Sentiment analysis is the study area in Natural language processing (NLP) that is concerned to
identify the mood or opinion within the text. Sentiment analysis has gained much attention in
recent years. In this paper, we aim to tackle the problem of sentiment polarity categorization
like conjugations of words such as "not so bad" which means average. This problem is so
important cause when a reviewer review like that "not so bad ” or " not so good " then the
system becomes confused that the review is good or bad. Sentiment analysis tools can figure
out these mid-polar phrases and words to give a holistic view of a comment. In this context,
topic-based sentiment analysis can give a well-rounded analysis, but with aspect-based
sentiment analysis, one can get an in-depth viewing of many aspects within a comment. In this
research, we will go through the techniques to quickly understand the overall review of any
aspect, such as product or services from the reviewers.

Keywords: Sentiment analysis; Sentiment polarity categorization; Natural language processing;

Product reviews, Machine learning.

Research Context
Sentiment analysis is the process of computationally identifying and categorizing opinions
expressed in a piece of text, especially to determine whether the writer's attitude towards a
particular topic, the product is positive, negative, or neutral. [3].

Cause many reviewers comment in a way the organizations can’t understand that they say
positively or negatively.

A computer system will have trouble with positive, negative, neutral which typically are easy to
handle for a human reader. By sentiment analysis, it can be possible what the reviewer is trying
to say. Is their comment is negative, positive, or neutral?

At present, the sentiment analysis achieves 70% accuracy in classifying sentiment is doing
nearly as well as humans. [4]

Sentiment analysis is one of the fastest growing research areas in computer science, making it

challenging to keep track of all the activities in the area. Emoticons

Sentiment analysis is one of the fastest growing research areas in computer science, making it
challenging to keep track of all the activities in the area.Thus the organizations are dependent
on sentiment analysis. We find that the roots of sentiment analysis are in the studies on public
opinion analysis at the beginning of 20th century and in the text subjectivity analysis performed
by the computational linguistics community in 1990's. However, the outbreak of computer-
based sentiment analysis only occurred with the availability of subjective texts on the Web.
Consequently, 99% of the papers have been published after 2004. Sentiment analysis papers
are scattered to multiple publication venues, and the combined number of papers in the top-15
venues only represent ca. 30% of the papers in total. We present the top-20 cited papers from
Google Scholar and Scopus and a taxonomy of research topics. In recent years, sentiment
analysis has shifted from analyzing online product reviews to social media texts from Twitter
and Facebook. Many topics beyond product reviews like stock markets, elections, disasters,
medicine, software engineering and cyberbullying extend the utilization of sentiment analysis

Research Questions
There are millions of users online who are doing millions of reviews which is impossible to
classify it is positive or negative or neutral for humans. For this reason, the primary target of
this research is to classify the reviews which are provided by the users.

Under the hood of this focus, the study examines the following set of research questions.

1. If a multi-national company launches a new product then how do they know consumers
take this product positively or negatively?
2. Is the market statement positive or negative?
3. How to understand a developer that his developing tools are helpful or not.
4. How to know that a service company, is service is good or not?
5. Has the number of negative responses increased gradually?[6]
6. Are we getting too many negative responses recently?[6]

Research Method
For this research, the Automatic Sentiment Analysis method is applied. It has two approaches
which are Supervised Learning and the Unsupervised Machine Learning Algorithm.

This method uses in machine learning techniques, such as classification. Classification, which is
used for sentiment analysis, is an automatic system that needs to be fed sample text before
returning a category, e.g. positive, negative, or neutral. [7]

Without this method, we can not properly classification because if there is any confusing text,
or word, or emoji only this method can classify it.
These artificially intelligent bots are trained on millions of pieces of text to detect if a message
is positive, negative or, neutral. It works by breaking a message down into topic chunks and
then assigning a sentiment score to each topic. [8]

Some sentiment analysis tools, such LIWC, count emotional words based on pre-determined
dictionaries, others add certain context rules for such dictionaries and include more complicated
word compositions, and some use sophisticated machine learning algorithms. The comparison
between these tools is challenging as outcomes may depend on the specific domain (product
review, social media posts etc.), and the length of the text (twitter posts versus blogs). It is likely that
machine learning algorithms that are trained to predict emotions in product reviews would be
superior to other tools at predicting emotions in their pre-trained domain, but without fine tuning,
these algorithms may prove to be inferior to more basic tools in predicting emotions in a completely
different domain. [9]
Significance Of Research
After successfully solving the problem there will be many benefits.
1. An organization can find out that a reviewer's comment like is the reviewer's comment
positively or negatively.
2. E-commerce businesses can find out their product review positive or negative.
3. Happy customers are more likely to be receptive to upselling.
4. People can think about new products of organizations on social media.
5. Customers can confine in their new product or services.
6. Businessmen can detect changes in the overall opinion towards their company.
7. How our research is built: We collect data from many sources like the internet, research
papers. Then we analyze the data and classify it. Then we use a method to solve this
problem.

Through various sources-like experts, lexicons, etc. training of the system can be done. The
repository of such a huge knowledge is known as a knowledge base. It is the basic building
block of a sentiment analyzer. The knowledge base can be built using linguistic experts,
lexicons, textbooks, newspapers, magazines, etc. Linguistic experts are the key components to
make machines programmed for accurate analysis by transferring their expertise to the
knowledge base. Lexicons are also used to feed knowledge as it contains synonyms, semantic
information about words in various languages. The above-mentioned two sources are time-
consuming and costly. To cope up with this, various autonomous techniques are used to feed
knowledge automatically in the knowledge base. It is called an autonomous expansion of the
knowledge base.[10]

In this problem, there can be many issues. Like unable to perform well in different domains,
inadequate accuracy and performance in sentiment analysis based on insufficient labeled data,
incapability to deal with complex sentences that require more than sentiment words and
simple analyzing.[11]
Bibliography
1.https://www.researchgate.net/publication/282008175_Sentiment_Analysis_Meets_Semantic
_Analysis_Constructing_Insight_Knowledge_Bases

2.https://www.repustate.com/blog/sentiment-analysis-challenges-with-solutions/?
fbclid=IwAR3VQBDqP9v5KagejYnQGeDoSWuh4dll2FXEKBTiI4tEa_wLpK7tnTmc-oA

3.https://en.wikipedia.org/wiki/Sentiment_analysis

4.https://en.wikipedia.org/wiki/Sentiment_analysis

5.https://arxiv.org/abs/1612.01556

6.https://www.questionpro.com/features/sentiment-analysis.html

7.https://towardsdatascience.com/quick-introduction-to-sentiment-analysis-74bd3dfb536c

8.https://keyhole.co/blog/how-does-sentiment-analysis-work/

9.https://www.researchgate.net/publication/303546216_Challenges_of_Evaluating_Sentiment
_Analysis_Tools_on_Social_Media

10.https://www.researchgate.net/publication/287968509_A_roadmap_of_sentiment_analysis_
and_its_research_directions

11.https://www.researchgate.net/post/What-are-problems-and-challenges-of-sentiment-
analysis-in-present-time