READING COMPREHENSION WORKSHOP

JOHANA FARINA MEDELLIN BRU

GESTION DE MERCADOS FICHA: 228243

SERVICIO NACIONAL DE APRENDIZAJE

CENTRO DE COMERCIO

REGIONAL ANTIOQUIA

MARIA FERNANDA CELY ANDRADE

19 DE AGOSTO DEL 2021

READING COMPREHENSION WORKSHOP

Match the Word with the corresponding meaning:

Supply C Expensive

Demand B Desire to buy any product

High price D All people

Mass market E The lifetime of goods and services.

Life cycle A Disposition to offer products

According to the text, mention the things people take into account todetermine the demand

The things people take into account to determine the demand there are described below:

Tastes or preferences: consumers can want a services or product today and don't wish it tomorrow.
Number of consumers: quanty of purchaser causing demand to increase or decrease.
Income: Income makes it possible for the quantity demanded of products or services to increase or
decrease.
Consumer expectations: Purchaser is interested in satisfying their needs taking into account quality
and price.
Price of related goods: prices goods substitutes and goods complementary affect the demand

Write F for false or T for true

Production cost depends on Technology F ( ) T (x)
As greater the expectations are, the lower will be the offer from the companies.

F (x) T ()

One of the four Ps of marketing mix is Package F (x) T ()

Price is the amount a customer pays for the product F ( ) T (x)
Planning is to transform and develop marketing objectives to marketing strategies F () T (x)

Answer the following questions

What is Benchmarking?

Benchmarking is a continuous process, where a leading company is taken as a reference to compare

its products, services, and work processes with those of our company, to later carry out
improvement and implementation plans.

What is the process of Benchmarking?

The process of Benchmarking is described below:

Planning: is a set of ideas or strategies that is developed to carry out a project

Analysis: is the process that allows clarity of what you want to obtain and the steps to execute, it
serves to make differences
Integration: allows integrating several tools in a single process to achieve comparison objectives
Action: These are the tools that are applied as control and management within a project

Number the aspects to be taken into account in Benchmarking:

Aspects in Benchmarking to be take into account are described below:

Product: It is a good or service that a company produces with the purpose of satisfying a consumer
need.
Price: It is the amount of money that a consumer is willing to pay to obtain the benefits of goods
and services.
Sales systems: The sales systems are those processes, which a company establishes the necessary
tools to carry out the sale of a service or product with satisfaction
Payment systems: a payment system is a set of resources used to transfer money between financial
institutions.
Advertising: conveys a positive message of a product to strengthen its presence in the market.

Promotion: is to announce products to persuade their consumption.

Location: It is the place where is located the products.

Organization: It is a group of organized people that meet to common objectives.

Planimetry: It is the measurement and representation of a portion of the earth's surface

Write the vocabulary (20 words) from the reading and make a Glossary: Organize the words in
alphabetic order and write the meaning of each word.

1. HIGH PRICE: Precio alto

2. MASS MARKET: Mercado de Masa
3. FEATURES: Características
4. APPEARANCE: Apariencia
5. PRICE: Precio
6. DISTRIBUTION: Distribución
7. LIFE CYCLE: Ciclo Vital
8. PACKAGING: Embalaje
9. MARKENNG STRATEGY: Estrategia de Mercadeo
10. FINE MARKS: Marcas Finas
11. PRODUCT: Producto
12. PRICE PROMOTION: Promoción de Precios
13. OBJECTIVES: Objetivos
14. SERVICES: Servicios
15. . SUPPLY: Suministro
16. . SEGMENT: Segmento
17. CUSTOMERS: Clientes
18. MARKETING MIX: Mezcla de Marketing
19. DEMAND: Demanda
20. OFFER: Oferta
Write a ten lines text that summarizes the topic of the activity.

This activity deals with the game of supply and demand of a product or service and the importance
it has for organizations, within the activity the information systems that are a fundamental part of
this process are also taken into account because due to the information that is obtained thanks to
these systems is that the processes can be organized, so that the organization can take advantage
of the demands and thus offer its products or services, within all these processes it is necessary to
take into account that there are some factors that influence the Demand for products, such as
consumer income, customer expectations. It is necessary to consider that, for the proper
functioning of the market, supply and demand is what will define the quantity of products or
services that will be produced. Within the game of supply and demand, there are curves that will
reveal whether the process is being profitable and whether there is an equilibrium.
The marketing mix has different variables, the four P: Price, Promotion, Product, Place. Other
variables added as, Passion, Presentation, Prospect, Distribution, Partners.

Benchmarking is the comparative evaluation of the best products of market, it should comply which
objectives and with process systematic that are recognized the best of the industry.