External Factor Evalu

Key External Factors:-

Oppurtunities
Introducing the new flavours and taste for health concious people
Capture market share globally
Developing a healthy lifestyle program to attract health councious customers
It can adopt to needs of the societies and undergo an innovative product line
Growth of the fast food industry

Master Potential-Growing market for fast food

People's need or variety in the food and entertainment sector

Ecommerce and technology

Oppurtunitiy to offered breakfast deal
People's attraction towards promotional offers

It can create new prouct offerings, use mobile text masseging to offer services that appeal to consumers

Threats
Chang in the taste of the people
Availibility of the substitute in the market

Price range of the competing product

Health issues regarding the fast food chain
Threat related to any chicken related disease
Political problems in the countries
Poor performance in one outlet affects others
Relation between dealer and franchiser
Rising raw material Process

Negative advertising by competitors

l Factor Evaluation Matrix (EFE)

Weightage Rating Total Rating

ople 0.11 4 0.44
0.06 3 0.18
ustomers 0.03 2 0.06
oduct line 0.08 1 0.08
0.1 4 0.4

0.04 2 0.08
or 0.06 3 0.18

0.04 1 0.04
0.02 1 0.02
0.09 3 0.27

al to consumers 0.01 2 0.02

Weightage Rating Total Rating

0.01 4 0.04
0.04 2 0.08

0.09 2 0.18
0.02 3 0.06
0.01 4 0.04
0.06 2 0.12
0.02 1 0.02
0.06 3 0.18
0.02 4 0.08

0.03 2 0.06

1 2.63
tal Rating
0.44
0.18
0.06
0.08
0.4

0.08
0.18

0.04
0.02
0.27

0.02

tal Rating
0.04
0.08

0.18
0.06
0.04
0.12
0.02
0.18
0.08

0.06

2.63
 Internal Factor Evalu
Key Internal Factors
Strenghts
Offer various products for each season

Strong customer services

Free home and office delivery

Brand name of the company/ Brand recognition

Socially responsible (charity)
Peaceful environment of franchise
The homely touch of the highest quality standards of mc Donald's
Separate play area for kids
Strong Training Development
Standardized quality products (Halal)
Excellent locations (Hospitals, Parks)
Provide nutrition information to customers
Office variety of new products
Large number of loyal customers

Weaknesses
No good employee retention policies
Few options of eating healthy
Drivers-in service is not good
Lack of innovative products
Target group is low
Price competition with the competitor resulting in low revenue
Advertisment not attracting the entire people
High employee turn over
l Factor Evaluation Matrix (IFE)

Weightage Rating Total Rating

0.03 3 0.09

0.09 4 0.36

0.07 3 0.21

0.05 4 0.2

0.02 4 0.08

0.03 3 0.09

ald's 0.09 4 0.36

0.04 3 0.12

0.03 3 0.09

0.05 4 0.2

0.08 3 0.24

0.06 3 0.18

0.04 3 0.12

0.02 3 0.06

Weightage Rating Total Rating

0.05 1 0.05
0.04 2 0.08
0.06 2 0.12
0.02 1 0.022
0.02 1 0.02
ue 0.03 2 0.06
0.02 1 0.02
0.06 2 0.12

1 2.892
tal Rating
0.09

0.36

0.21

0.2

0.08

0.09

0.36

0.12

0.09

0.2

0.24

0.18

0.12

0.06

tal Rating
0.05
0.08
0.12
0.022
0.02
0.06
0.02
0.12

2.892
 MacDonald's
Cricital Success Factors Weight Rating Weighted Sco
Brand Name 0.1 4 0.4

Product Quality 0.09 2 0.18

Public Image 0.07 2 0.14

Market Share 0.09 4 0.36

Price Competitive 0.05 3 0.15

Innovation 0.03 3 0.09

Advertising 0.06 4 0.24

Market Expansion 0.07 4 0.28

Customer Service 0.06 3 0.18

Financial Position 0.05 4 0.2

Sales Distribution 0.07 3 0.21

Strategic Partnership & Alliances 0.04 3 0.12

Number of locations 0.09 3 0.27

Corporate Social Responsibity 0.05 4 0.2

Geographic Coverage 0.08 3 0.24

Total 1 3.26
acDonald's Yum Burger King
Weighted Score Rating Weighted Score Rating Weighted Score
0.4 3 0.3 2 0.2

0.18 3 0.27 3 0.27

0.14 3 0.21 2 0.14

0.36 3 0.27 3 0.27

0.15 2 0.1 3 0.15

0.09 2 0.06 2 0.06

0.24 3 0.18 2 0.12

0.28 4 0.28 4 0.28

0.18 3 0.18 2 0.12

0.2 3 0.15 2 0.1

0.21 3 0.21 3 0.21

0.12 3 0.12 2 0.08

0.27 4 0.36 3 0.27

0.2 3 0.15 3 0.15

0.24 4 0.32 2 0.16

3.26 3.16 2.58

urger King
Weighted Score
0.2

0.27

0.14

0.27

0.15

0.06

0.12

0.28

0.12

0.1

0.21

0.08

0.27

0.15

0.16

2.58