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  • Kelompok 4 - TM 6 - CH 9 - MP (I) : Bases For Segmenting Consume Markets

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    This document discusses different bases for segmenting consumer markets, including demographic segmentation based on factors like age, life stage, gender, and income. It also addresses geographic, psychographic, and behavioral segmentation. The document examines how businesses should segment markets and identifies criteria for effective segmentation, such as evaluating and selecting market segments and considering specialization, concentration, or full market coverage approaches. Legal and ethical issues related to market targeting are also mentioned.

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    Ker Angka

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    This document discusses different bases for segmenting consumer markets, including demographic segmentation based on factors like age, life stage, gender, and income. It also addresses geographic, psychographic, and behavioral segmentation. The document examines how businesses should segment markets and identifies criteria for effective segmentation, such as evaluating and selecting market segments and considering specialization, concentration, or full market coverage approaches. Legal and ethical issues related to market targeting are also mentioned.

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    © All Rights Reserved
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    2 views1 page

    Kelompok 4 - TM 6 - CH 9 - MP (I) : Bases For Segmenting Consume Markets

    Uploaded by

    affrida
    This document discusses different bases for segmenting consumer markets, including demographic segmentation based on factors like age, life stage, gender, and income. It also addresses geographic, psychographic, and behavioral segmentation. The document examines how businesses should segment markets and identifies criteria for effective segmentation, such as evaluating and selecting market segments and considering specialization, concentration, or full market coverage approaches. Legal and ethical issues related to market targeting are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    KELOMPOK 4_TM 6 _ CH 9_ MP(I)

    Age and Life-Cycle


    Stage

    Geographic
    Life Stage
    Segmentation

    Demographic
    Gender
    Segmentation

    Psychographic
    Income
    Segmentation
    Bases for
    Segmenting
    Consume Markets
    Generation
    How Should
    Business Markets
    Be Segmented?
    Needs and
    Benefits
    Market Targeting
    Behavioral
    Decision Roles
    Segmentation
    Identifying Market
    Segments and
    Targets User and Usage-
    Related Variables

    Full Market
    Coverage

    Multiple Segment
    Specialization

    Effective Evaluating and


    Single-Segment
    Segmentation Selecting the
    Concentration
    Criteria Market Segments

    Individual
    Marketing

    Legal and Ethical


    Issues With
    Market Targets

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