Career

Accelerator

Plan
16 weeks

CURRICULUM
Curriculum

Overview
01 Foundational
Product Fundamentals,

Problem Solving Constructs

Technical for Dummies

3 weeks

02 On Job Excellence
Discovery & User Research

Wireframing & Design Introduction

Sharpening Product Sense

4 weeks

Shipping a Product

Execution Excellence

Product Analytics & Metrics

03 Advanced Electives
Growth, Retention & A/B Experimentation

Product Psychology & Behaviour Design

Technical Integrations & Workflows

3 weeks

04 Cracking the Interview

Frameworks & Learning

Peer Practise with Upraisers

Expert Interviews with PMs

6 weeks

Placements

CAP Curriculum 01
CAP

Timeline
Career Accelerator Plan has been designed in consultation with
PMs from top product orgs like Google, Facebook, AirBnb, Uber,
GoJek, Flipkart. Swiggy, Razorpay etc. The objective is to ensure
you leave the program skilled and confident in:

16 weeks

W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16

Foundational

Cracking 
 Cracking 

the Interview the Interview

ON JOB
Advanced
EXCELLENCE Electives

pLACEMENTS

CAP Curriculum 02
01
Foundational

01 | FOUNDATIONAL

Introduction
Product

Fundamentals Recognize the key roles, responsibilities and

behaviours expected from a Product Manager
Ideation Communication Diffrentiate between a good and a great 

product manager
Identify key behaviours leading to the difference.

SAMPLE PROJECT STUDENT SPEAK

Deconstruct why you like your favourite APM @ a fintech start-up

product.
As a newbie in the field of PM, I was
looking for a solid headstart to my journey.
With tonnes of resources out there, 

I felt lost. Thankfully Upraised came to 

the rescue. They helped me develop my
basics and a product sense I never knew
was so important.

CAP Curriculum 03
02 | FOUNDATIONAL

Problem Solving Introduction

Constructs Locate patterns among problems
Crystallise a framework for existing types 

Issue Trees Structured Thinking of problems.
Master how to solve them.

SAMPLE PROJECT STUDENT SPEAK

Strategise how one can improve the LTV Aditya Ganguly

of Starbucks. PM @ Zupee

I was always aware of the fact that

problem solving was a major part of a PM
job. But, I never realised that problem
solving had so many layers to it! Upraised
really helped me develop a keen
observation for problems in everyday life. I
can now confidently say that I understand
why problems are more important than
solutions.

Case Study

What are the top factors leading to

people unsubscribing from Vodafone?

03 | FOUNDATIONAL

Technical
Introduction
Fundamentals Discuss basic concepts with confidence 

with engineers
APIs Client Server Architecture Understand how the web works
Be able to follow technical conversations with
some expertise.

CAP Curriculum 04
 SAMPLE PROJECT STUDENT SPEAK

Send an API request to fetch a list of

restaurants near you.
Sounak Sarkar
PM @ Haptik

I never knew learning technical 


jargons can be made so simple. This 

has been one of the best introduction 

for a non-technical PM like me. 

I was convinced about Upraised 

after this module.

Case Study Tools covered

Challenges faced by a restaurant

owner while going digital. Postman: API Builder

CAP Curriculum 05
02
On Job Excellence

01 | ON JOB EXCELLENCE

Discovery &
Introduction

User Research Critique existing products

Report problems with them
Study the causes of delight or discontent
Need Analysis Problem Identification
among users.

SAMPLE PROJECT STUDENT SPEAK

Create a teardown of a popular app

PM @ an e-commerce start-up
Getting to be part of the observations
community really helped me. It enabled 

me to think with a broader perspective
and notice things and behaviours that I
would've earlier looked over.

Case Study

How did Unacademy build their

onboarding?

CAP Curriculum 06
 02 | ON JOB EXCELLENCE

Wireframing &

Design Introduction
Information Architecture
Introduction
Sketch wireframes
Familiarise yourself with tools like Figma
Learn key design principles that underpin
Wireframing most modern interface design guidelines.

SAMPLE PROJECT STUDENT SPEAK

Replicate Tinder's UI in Figma.

Satya Panigrahi
PM @ Cube

The coursework is intense! I went from 


not knowing anything about figma 

to creating my first prototype. I wouldn't
have done it on my own. I really needed
the push. I felt uncomfortable at

first but it was necessary to move

past the hurdle.

Tools covered

Wireframe CC Figma

03 | ON JOB EXCELLENCE

Introduction
Sharpening

Product Sense Spot opportunities to better serve a user's

emotional needs
Create your own library of insights
Product Teardowns
Engage in discussions with peers about the
nuances of new products.

CAP Curriculum 07
 SAMPLE PROJECT STUDENT SPEAK

Improve the pricing page of a SaaS Sayanti

startup.
PM @ Winuall

Even though I've been a PM in the past, 


I didn't know so much about Product
Sense and how one can hone it. I'll never
forget some of the classics that Aditya
shared such as "User needs are fractal"

Case Study Tools covered

How does Dunzo nudge users to

Miro: Visual Collaboration App
engage into a tipping behaviour?

Whimsical

04 | ON JOB EXCELLENCE

Shipping a Product Introduction

Execute the product development process
PRDs Meetings Develop collateral to keep your 

team in sync
Communicate ideas with senior stakeholders.

CAP Curriculum 08
 SAMPLE PROJECT STUDENT SPEAK

Write a PRD for a new offering for CRED.

Jitender Singh

PM @ LeverageEdu

CAP was a very uncomfortable 


journey for me. I was made to face the
reality that while I knew a lot of concepts, 

I didn't really know them as I'd never
shipped something, never built a product. 

I can't thank Upraised enough.

Case Study

How Uber writes PRDs

05 | ON JOB EXCELLENCE

Execution Excellence Introduction

Formulate ways to work with engineers 

Working w/Engineers and designers
Identify key areas of issues that prevent quick
Working w/Designers rollouts.

SAMPLE PROJECT STUDENT SPEAK

Prioritise a list of ideas for the United Vaishanvi Kumar

Nation PM @ LBB

CAP helped me escape my comfort zone,

boosted my growth, pushed me to think
differently and taught me how to build.

CAP Curriculum 09
 Case Study Tools covered

How Swiggy prioritizes initiatives Asana

06 | ON JOB EXCELLENCE

Product Analytics & Introduction

Metrics Select the top metric for a job

Explain the metric setting lifecycle
Classify metric-driven product 

North star KPIs Goal Trees
success/failure.

SAMPLE PROJECT STUDENT SPEAK

How would you measure the success of PM @ a marketplace start-up

Zomato Gold.
I got rejected from 2-3 places in the final
round because of my lack of metric
understanding. I really owe it to Abhishek
who explained the concept to me such
lucidly that I can never forget it. I've been
using his framework at my current job.

Case Study

Why is DAU Facebook's favorite

metric?

CAP Curriculum 10
03
Advanced

Electives

ELECTIVE 1

Growth
TOPICS COVERED

Product Led Growth Activation

Introduction to Acquisition, Retention

ToFu Referrals and Engagement

Understanding growth models, loops

3-week deep down into acquisition, retention and their constraints

and experiments from top companies. The art of experimentation strategy

and testing

Test result analysis and improvements

ELECTIVE 2

Design & Psychology

TOPICS COVERED

Behaviour Design Motivation

Introduction to behavioral scienc

Habit Formation
Conducting behavioral diagnosi

Identifying psychological biase

3-week deep down into motivation, behaviour,

Expermintation and decision making
habits, feedback loops and interaction.

CAP Curriculum 11
ELECTIVE 3

Technology
TOPICS COVERED
Integrations Documentation
Cross company technical decision
making
3-week deep down into technical integrations,
Basics of product technicalities
working with engineers & building systems.
Understanding technical tradeoff
Technology management for maxium
customer value delivery

CAP Curriculum 12
04
Cracking the

Interview

01 | CRACKING THE INTERVIEW

Frameworks &
STUDENT SPEAK

Learning Aravinth Kumar

Interview Frameworks Processes PM @ Simpl

Had it not been for the way Upraised

Understand what are interviewers looking prepped me for interviews, I would've
for in interviews & the typical interview never gotten the job. The framework
process at top companies. driven approach really works.

04 frameworks

covered

CAP Curriculum 13
02 | CRACKING THE INTERVIEW

STUDENT SPEAK Peer Practise with

Varun DR
Upraisers
PM @ GoKwik
Interview Practice Peer Interaction
The network that Upraised can unlock in
unparallel. Firstly, everyone who's joined Practise frameworks and communication in
the program has cleared KYS. Second, a variety of low-stress, high-stress
everyone who's reached interviews has environment,
gone through gruelling prep first.

15 peer to peer

mock interviews

03 | CRACKING THE INTERVIEW

Expert Interviews
STUDENT SPEAK
with PMs Yashasvi Modi
Expert Interaction Quality feedback PM @ IndiaGold

Hands down the biggest advantage of

Examine the difference in evaluation CAP is being able to practise with PMs
perspective between peers and experts, talk from Razorpay, Swiggy, GoJek who
with senior PMs at top companies. personally give you feedback and pointers
for improvement.

06 mock interviews

with experts

CAP Curriculum 14
04 | CRACKING THE INTERVIEW

STUDENT SPEAK
Career Counselling

Kumari Geeta
PM @ Zeta
Recommendations
I felt much more confident with Upraised. I
was pretty sure that I would eventually
end up in a PM role even if I didn't crack
the first job because that’s the kind of
confidence boost I got.
& Applications
Jobs
How to think about a career in Product
Management? How to evaluate roles and
companies? Expectations in terms of
compensation and roles.

03 mentorship

sessions

CAP Curriculum 15