LEARNING SUMMARY

C O N T E N T S T R AT E G Y : W E B S I T E U X & L A N D I N G PA G E S

1: WEBSITE UX

1. Needs a clear path

2. Requires responsive design
3. Should be accessible

2: LANDING PAGES CHECKLIST

q Include all critical elements

1. Headline
2. Brief offer description
3. Supporting image
4. Trust elements
5. Form Capture
q Remove main nav on landing pages
q Match headline and call to action
q Keep it simple
q Emphasize offer value
q Encourage social sharing
q Create more landing pages to generate more leads
q Only ask info you really need
q Don’t use word ‘submit’
q Provide proof elements
q Make forms appear short

3: TEST LANDING PAGES: USE A/B TESTS

1. Test page elements one by one

2. Run version A vs. version B
3. Measure Results (and evaluate statistical significance)

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