Introduction,

Unilever is a British-Dutch consumer goods firm that sells its products in over 190 countries. Another
noteworthy feature is that they control over 400 brands, implying significant risk diversification as well
as a wide range of products. Food, personal care products, and cleaning chemicals are among them.
Twelve of these brands, in fact, have annual sales of more than a billion euros. The importance of this
multinational is also evident in the fact that 2.5 billion individuals consume Unilever products on a
regular basis. They are also responsible for the employment of 161,000 people in the nations where
they do business.

Furthermore, they believe in a long-term business strategy that allows them to lower their
environmental footprint while increasing their positive social impact.

Historically, Unilever was founded in 1929 when a Dutch margarine firm and a British soapmaker
merged. The Netherlands' margarine company was also a result of a merger between the world's first
margarine plant and another producing the same product in the same city, Oss, in the Netherlands.The
soapmaker company transformed the market since it contributed to a more sanitary society and
because the product's manufacturing was covered. The company's name is a combination of the names
of two Dutch companies: Margarine Unie and Lever Brothers.

Throughout its history, Unilever has been involved in a number of acquisitions. It became a major
shareholder of Frosted Food in 1943, which also owns Birds Eye and the rights to freeze items in the
United Kingdom, which was going to have a huge impact as a technique to preserve foods in their
natural state. It also buys Good Humor, an ice cream manufacturer in the United States, and Zwanenber,
which will subsequently become the firm's meat sector's basic unit.

Areas of improvement

Imitable products

Limited business diversification

Dependence on retailers

irresponsible marketing

Solution/selection

Imitable products

#Know what counterfeiters like

#Compare the price, like price too good to be true.

Inspect the goods

Check the retailer’s website

Find out what others say

Confirm affiliations and certifications

Get verification

Pay attention to the packaging

-Limited business diversification

Expanding into a new industry that is beyond the scope of the company’s current business unit.

Diversification in a concentrated manner

Diversification on the straight line

Diversification of combinations

-Dependence on retailers

Be independent

Improve your public relations skills.

Convert your customers into buyers.

Make it personal

work with only the most reliable organisations.

Things that are beyond your control

Diversifying your customers and suppliers is a large undertaking

-irresponsible marketing

Make sure your price is straightforward.

Don't forget to include important details.

Don't overestimate a product's capability or performance.

Make sure all credentials are stated clearly.

Make sure you have proof to back up your assertions.

Be careful of product names that make big statements.

Conclusions/recommendation

Keep in mind that any ad material, including your company or product names, might be used to make
claims.

You should have sufficient proof to back up any objective statements or those that may be objectively
substantiated, keeping in mind the impression that the ad is likely to provide customers.

Don't utilize it to obfuscate crucial information or to contradict the headline claim in any manner.

Don't make claims that are likely to mislead. However, obvious exaggerations that are unlikely to be
taken literally by the average customer (and thus unlikely to mislead) are permitted.

All pertinent information, including important terms and conditions of an offer, should be included in
the ad.

By offering new and creative products at the right moments, you may improve company public relations.

A VIP special offer that is limited to a certain number of people or for a specified amount of time is one
of the most powerful alternatives you have for attracting customers to your store.

Spend more time contacting them one-on-one and strengthening your relationship with them.

work with only the most reliable organisations.

Keep up with any important news and information so you may prepare for any supply constraints by
making arrangements with other suppliers or implementing a backup plan.

Concentric diversification entails supplementing an existing firm with similar items or services.

Horizontal diversification entails offering existing customers new and unrelated items or services.

Diversification of a conglomerate entails adding new products or services that are significantly
unrelated.

Check the manufacturer's suggested retail price on the manufacturer's website and compare it to the
item's asking price.

First, examine the webpage. Here are a few things to keep an eye out for

Conclusion.
Unilever, as one of the world's most powerful companies, is dedicated to providing products that will
benefit people in their daily lives while simultaneously supporting global economic progress. The
company may face certain social and environmental challenges in the future, but because we are
accountable for our activities, we will respond quickly to resolve the issue.