STUDY GUIDE No 4

Week No 4: August 30th- September 3rd, 2021

Student’s name: Joel David Daza Desolas

Section No 1

1. Read the following quote and answer the questions below:

1.1. What does this quote mean to you?

This quote means to me that fashion is temporary, but style is part of one person

forever.

1.2 How trendy are you?

I am very trendy in my neighborhood.

1.3 What is the piece of clothing or accessories you buy the most?

The piece of clothing most bought by me is the basic shirts.

1.4 Since we are discussing our ecological footprint, how do you think this industry is

affecting negatively the environment?

 The textile industry affects the environment in a great way, one of these negative

effects is water pollution since textile processes generate a lot of liquid waste that

affects water quality.

1.5 Have you ever considered buying or not, from a company that does not contribute

to the community or nature? What makes you consider this?

I have never thought of buying in companies that damage the environment, this makes

me think that I would also be damaging the environment with them.

Listening Activity

1. Watch the following Video about the wildly complex anatomy

of a sneaker.

https://www.ted.com/talks/angel_chang_the_wildly_complex_anatomy_of_a_s
neaker#t-299066
In groups of two or three people research how some industries try to reduce the
impact of their products on the natural environment and prepare a presentation. Your
presentation may include a clear description of the industry’s actions and how these
actions affect the environment positively; some visual aids are mandatory. Due date:
TBA

Section No 2
Reading Activity

Read the following text and answer the questions.

Research explains why some presents

are great to give but not to receive
Several years ago, Elanor Williams' parents gave her a large Himalayan salt block for
Christmas, knowing how much she loved cooking and entertaining. Although she appreciated
the gesture, she promptly returned it to the store and bought an "extremely boring" tea kettle
that she uses every day.

While she loves her parents dearly, the Indiana University Kelley School of Business
professor uses this example to highlight a common mistake many people will make this
holiday season: thinking more about the moment they expect when giving a present than the
many moments after when their recipients keep and use the gift.

That difference in perception is one common mistake discussed in a new study published in
the journal Current Directions in Psychological Science.

"The biggest mistake that people make is that they end up thinking about gift-giving as a gift-
giver, instead of from the point of view of a recipient," said Williams, assistant professor of
marketing and a co-author of the study. "They often end up neglecting important things for
the recipient, including their preferences.

"The recipient obviously matters, but it's a lot harder (for givers) to think about them than it is
to think about yourself, and I think that's where a lot of mistakes come from," Williams
added. "They get stuck in this role of being a giver and have a hard time getting out of it and
thinking as the recipient does.

"A good gift is going to be a match between the giver and the relationship and the recipient."
She co-authored the paper with Jeff Galak, an associate professor of marketing, and Julian
Givi, a doctoral candidate, both at the Tepper School of Business at Carnegie Mellon
University.

According to the paper, "Why Certain Gifts Are Great to Give, But Not to Get: A Framework
for Understanding Errors in Gift Giving," most of us mainly think about the moment of
exchange—will the recipient be delighted, surprised, or touched when they open the gift? In
reality, recipients primarily focus on how they can use the gift once it's opened.

The paper, which is based on a survey of existing research, addresses an area that until
relatively recently has been overlooked in marketing and psychology literature: causal factors
in gift selection and gift reaction. It rebuts several commonly held and mismatched views and
offers good advice to avoid gift-giving faux pas:

— While many people like fun, light-hearted gifts, givers underestimate how much recipients
appreciate useful or practical gifts. Often, if a gift-giver is not certain the recipient will enjoy
a particular fun gift, the giver would be better off erring on the side of caution and getting a
less exciting but more sure-to-be-used gift. Like a tea kettle, for instance.

— Gifts don't need to be tangible. Often recipients get more pleasure from experiential gifts,
such as tickets to a sporting event, a nice dinner out, or a massage. While the gift giver may
shy away from giving something that can't immediately be used or appreciated, experiential
gifts actually can be preferred by recipients, the paper said.

"Receiving an experience from somebody makes you feel a stronger emotional connection to
them," Williams said. "If we can make that better known, then people will get over that
hiccup and realize that it's OK to give the representation (of the gift in the form of tickets or a
gift certificate), because the eventual experience will make them happier and also happier
with you."
— On the other hand, research advises against giving socially responsible gifts, such as
donations to a charity in the recipient's name, which provides little value to the recipient later,
especially if one's relationship to the recipient is not that close.

— Gift cards have become popular among both givers and recipients. The paper suggests that
while givers may try to tailor the gift by giving a card to a recipient's favorite store, it may be
preferable to give a more versatile Visa gift card that can be used anywhere and potentially
fill a wider variety of the recipient's wants and needs.

— It's often best to stick to gift registries and other pre-constructed lists, rather than give
something that hasn't been suggested to elicit a surprise.

— Thoughtfulness and price are not good predictors of how much a recipient will use or
enjoy a gift after it is opened. The paper highlights the value of choosing a practical gift over
something that givers expect will dazzle the recipient.

"We exchange gifts with people we care about, in part, in an effort to make them happy and
strengthen our relationships with them," Galak said. "By considering how valuable gifts
might be over the course of the recipient's ownership of them, rather than how much of a
smile it might put on recipients' faces when they are opened, we can meet these goals and
provide useful well-received gifts."

In addition to being helpful to consumers, Williams said her research has applications in how
retailers can maximize happiness among consumers, whether they give or receive, and could
cut down on the number of returned gifts beginning Dec. 26.

This may include finding ways for people to feel comfortable in giving useful gifts, by
marketing a practical gift with a fun accessory. Stores might present their blenders next to the
margarita mix, for example. The accessory can add the "wow" factor.
"You can give a useful thing but also a little bit of fun," Williams said. "This might make
givers a little happier to give the useful thing because they won't feel like they're making that
mistake of a boring gift."

1. To what extent do you agree or disagree with the text?

I agree with this text to a great extent, I share the author's idea, I even
thought this way before reading this text.
2. How useful do think this information is?
This information is very useful, it can open your mind when you are confused
when giving a gift, I would certainly share this information with my friends.
3. In your opinion how is it easy for you to buy presents for your friends and
loved ones?
It is easier for me to give intangible gifts, on many occasions I gave tickets to
movies, concerts, trips to the beach, nothing more exciting than giving
experiences.
4. Name the strategies you use to buy presents and explain how they are useful.
My strategy when giving a gift is to analyze the personality of the addressee,
in general, all people like to live beautiful experiences so my gifts are based
on providing fun and happiness, I find it very useful because people looked
very grateful at the time to receive my gift. Another strategy I use is to give gift
cards, they always cause great happiness, and are used after being opened.

Section No 3

GRAMMAR: Present Simple vs Present Progressive

I live with my mother, but this week I am staying at my sister’s.
She works in a bank from 900-500 but she is having an appointment today at 3:00.
They go to school in the morning, but now they are heading to a Museum with their Art teacher.
Peter is a good doctor but he is always making fun of his patients.

Look at the statements above.

Say in your own words when we use present simple and when we use present
continuous.

PRESENT SIMPLE VS PRESENT CONTINUOUS

- Indicates actions that happen as we

speak
-Talk about passing situations or
imminent plans.

Express habitual actions or permanent situations.

Comment real or timeless events.