Task 2: Strategy Mapping

Mike Junior O. Emeh

74113094-R1906D8572982

“ST4S38-V1-26008”

Prof. Bernardo Batiz-Lazo

4th June, 2021

Who are the stakeholders relevant to Tidal Lagoon?
In answering the question above, firstly, a stakeholder is an individual or any organization

that has a vested interest in the operations, activities or decision making of a business.

Usually, they have interest in the business but do not own it. They also sometimes work for

employees or in any case carryout business transactions with the organization.

The stakeholders relevant to Tidal Lagoon from the information source

at http://www.tidallagoonswanseabay.com/ is as follows:
a. Financiers
-Infrared Capital Partners

-Prudential’s Infra Capital

-Welsh Government

-Private Funders

-UK Water Industry

These are organizations that supported the growth and execution of Tidal Lagoon but they are

not the owners of the company.

b. Delivery Partners
-Atkins, General Electric
-Alun Griffiths Limited
-Andritz Hydro
-Laing O’ Rourke
These electrical companies are the ones responsible for the delivery, distribution and

conversion of the power generated through the tidal lagoon.

c. Political Influence

-Political Representatives (MPs)

-Community Councils and Counsellors

-Environment and Conservative Groups

The voice of the Member of Parliaments (MPs) from various conservative parties is required

as a way of approval to endorse the project for its execution and sustainability.

d. Advisors
-Macquarie Capital (Europe) Limited
-Tidal Lagoon Industry Advisor Group
-European Union Energy Ministers
-International Press
Audiences across the globe, such as the European Union and Media, International

community, cultural organizations and international press also shown interest in the project

and they would expect to see results from the project. They give advisory service where

required.

How would you map them from Tidal Lagoon's Perspective?

Stakeholder mapping can be defined as the process of finding out key stakeholders involved

in a project. The process identifies all individuals who have interest in a project outcome.

Stakeholder Mapping is done according to two levels namely:

a. The Level of Interest

b. The Level of Influence

The Level of Influence: it means stakeholders have power in setting and modifying project

requirements. On the other hand,

The Level of Interest: it means that stakeholders are affected by the project outcome but they

do not have any power to influence project requirements.

As regard Tidal Lagoons stakeholder Mapping, it can be categorized in this following format.
 a. The stakeholders with the High Level of Interest and High Level of Influence, we

Manage Closely.

b. The stakeholders with a High Level of Influence and Low-Level Interest, we Keep

Satisfied

c. The stakeholders with a Low Level of Influence and Low Level of Interest, we

Monitor.

d. The stakeholders with a High Level of Interest and Low Level of Influence, we Keep

Informed.

Stakeholder Mapping

Keep Informed Manage Closely

 Researchers  Contractors
 Financial and  Employees
Stakeholders
industrial advisors  Management
 Political parties
Interest
 Local authorities

Monitor Keep Satisfied

 Competitors  Consumers
 Power Station  Local Community
 Suppliers  Households

Stakeholders Influence
 References
A Level Business Revision, April 12, 2017, Stakeholder Mapping, Available at:
www.youtube.com/watch?V=igoYC9yWxSE (Accessed: 3 June, 2021).

Hendry Review (2016) ‘The case for a Tidal Lagoon Programme,’ Available at:
https://hendryreview.files.wordpress.com/2016/08/summary-of-recommendations.pdf,
(Accessed: 3 June 2021).

Lauren Kress (Jan 8, 2020), How to Build a Key Stakeholder Map/Stakeholder Mapping,
Available at: www.youtube.com/watch?v=okyVirNorAc (Accessed: 4 June, 2021).

McIntyre, F. (2018). "UK water industry 'could fund' £1.3bn Swansea Bay scheme," New
Civil Engineer. Available at: https://www.newcivilengineer.com/latest/uk-water-industry-
could-fund-1-3bn-swansea-bay-scheme-03-07-2018/ (Accessed: 4 June 2021).

Paul Marsh (2018), Commercial review of the Swansea Bay Tidal Lagoon Pathfinder Project,

Available at: holisticcapital.co.uk/wp-content /uploads/2018/08/commercial-review.pdf,

(Accessed: 5 June, 2021).

Stakeholder and Stakeholder Mapping, March 5, 2018, Available at: www.youtube

.com/watch?v=gc55hPIFW8w (Accessed: 4 June, 2021).

What is a Stakeholder Map, 28 May, 2019, Available at: www.youtube.com

/watch?v=HP2MZscFI8, (Accessed: 4 June, 2021).