Professional Documents
Culture Documents
By – Himanshu Saigal
Aamir Ansari
Ahmed Atif Abdulla
• Benihana of Tokyo has been started by Rocky in 1964. rocky came to
America with his university wrestling team that America would give
him more opportunity than his native nation japan.
• Rocky started his business in 1964 with his initial savings of 10000$
and borrowing of 20000$ a firm with chain of 15 restaurants and net
worth of 12$ million.
Case summary
• Initial analysis of Rocky:
Americans enjoy eating in exotic surrounding but they are deeply
mistrustful of exotic food.
Also people very much enjoy watching their food being prepared.
The biggest problem in this industry in US was scarcity of skilled
labor.
Food storage and wastage contribute significantly to the overhead of
any typical.
Case summary
• Site selection: as lunch was given importance the sites were being
selected where there was high traffic.
• Training: all chefs were highly trained. All were young and certified.
• Control: Papasan and rocky were at the top of the management
level. Under there was on V.P. operations, Controller, operations
manager and advertising manager used to report him.
• The company spends about 8-10% of its gross sales on creative
advertising and public relationship.
Case summary
• Franchisee business failure: because many owners do
not know about the restaurant business.
• Staff: biggest problem was staff, there were only two
carpenters and each unit required 30 staffs out of that 8-
10 were trained staff
Constraints in Future
Expansion
The “Hibachi Table” concept
Historical authenticity for the building material
Use of space for kitchen is only 22%
Presenting dynamic cooking show to the customers
High number of recommendations and word of mouth
publicity (67%)
Benihana model difficult to replicate.
30-35 30-35
25-30
20
10 -12
An operational view.
• Arrival – Cocktail Lounge, batches of 8 in hibachi table
• Request - 3 Food item menu
• Capability – Chef prepares food directly with customers
within the encounter, reducing variability from waitress
and customer capability to communicate menu.
• Effort- Participate in the cooking process
• Subjective Reference – Customers suggest preferences
while chef is cooking allowing customer more control of
product.
Production System
• Waiting Time (Bar/ Lounge area) - Increases beverage sales
and reduces cost. Convenient waiting time, creates revenue
generation from Inventory. 8 sitting together filling up empty
seats.
• Cooking - Eliminates needs for conventional kitchen. Needs
only 22% of total space vs. 30% of typical restaurant. Hibachi
table concept reduced the need of the waiter. Due to this, the
labor cost has gone down to 10-12% of gross sale.
Services Kind
ありがとう