Case study

Case study
B2C

Description
of company
Notinote is a technology company
that created and introduced the mini
notiOne locator. It is a small device that,
in combination with the free application,
locates everyday objects, people and
animals. This Startup from Poznan has
built a recognizable brand in 2 years and
Notinote effectively has sold already over 50,000 devices,
without having corporate budgets at its
automates the disposal. The company is famous for
extremely effective marketing activities
e-mail marketing and non-standard campaigns using the
latest tools, such as SALESManago.
channel. Thank to
the personalized
dynamic emails
Opinion about
NotiOne achieves SALESmanago
420% higher CTR Thanks to cooperation with
in comparison to SALESManago, we
and optimized many processes
automated

mass emails. related to obtaining leads, building

and maintaining relationships with
our clients and broadly defined
remarketing. Thanks to this tool, in the
last year, that we have significantly
increased the sales of our devices on
the Polish market.

Grzegorz Woźniak
Manager ds. eCommerce
at Notinote Sp. from o. o.
Challenges

Increasing new leads acquisition.

Building customer trust through the use of segmentation
and personalization of the messages.
Abandoned carts recovering.

Customer satisfaction survey.

Education of customers that are not prepared for purchase yet.

Simple and quick notifications about promotions
and new products.

Solution
Lead generation

The implementation of the pop-up contact form enabled the acquisition of new users
interested in the products.

Customer segmentation according to the products that interest them

After visiting the website every customer and potential customer is automatically
segmented to receive messages about specific products that interested him. Thanks to
advanced RFM analysis customers are also segmented based on frequency, time from
the last purchase and the amounts they spend.

Sending personalized newsletters

Sending mass mailings using subject personalization with contact`s name allows to
gain their attention Personalization of the message gives it more personal features and
allows you to build a relationship with the user who has the feeling that he corresponds
with a friend.
 Dynamic email after visit on the website

Customers who visit the website and are interested in the products but do not make
purchases receive personalized emails with products that interested them.

Lead nurturing

Contacts that subscribed to the newsletter but did not make the purchase receive
automatic emails describing the products and explaining their mechanism.

SMS after abandoned cart

Thanks to integration with the SMS gateway, customers who have added products to
the cart but have not completed the transaction receive an SMS encouraging to return
and purchase.

Dynamic email with abandoned cart

Customers who have added products to the basket but have not completed the
transaction receive a dynamic email encouraging to return and purchase.

Automatic email after purchase

The system sends automatic emails with information about the purchase, with the option
of checking the location of the purchased product and collecting the invoice.

Automatic email with satisfaction survey after purchase

14 days after the purchase each customer receives an automatic email with a satisfaction
survey to assess the quality of the products he has received.

Implementation of web push notifications to inform about promotions

and new products
Thanks to web push notifications, important information and attractive offers quickly reach
even anonymous users.
Success

226% 420% 300%

higher OR higher CTR higher CTR
of automatic of automatic webpush
emails in emails in notification in
comparison to comparison to comparison to
mass emails mass emails mass emails

180% 200%
higher CTR higher OR
mass emails mass emails
in comparison in comparison
to the market to the market
average average

Options for further development

Use of dynamic web push notifications Use of automatic winback emails
after the visit and abandoned cart as encouraging customers to repurchase.
actions supporting recovery of interest
and carts.

info@salesmanago.com +48 531 756 629 salesmanago.com