Our business plan is to start a bag business for both men

or women. To initiate and operate the business we have

build up a business model consist of four interdependent
components.
Customer Value Proposition :
A customer value proposition (CVP) is a marketing term that describes a
way how a successful company adds value for customers by getting their
important job done. Here 'job' means a particular problem in a given
situation that needs a solution. To get the job done a process is needed to
follow. According to our business, our target customer are students. For
getting the job done, we need to realize the job and all it's aspects. For
example, students has to face problems using normal bags such as heavy
in weight, not waterproof, poor stitched, low tempered etc. After
identifying the job, offering process must be design to create value for
the target customer. So by offering less heavy, waterproof, well stitched,
high tempered bags to the students, the job will be done properly also
the value for the customer will be create.

Profit Formula :
profit formula is a road map that defines how a company creates value for itself as
long as adding value to the customer. According to our business we have stood up
a profit formula. Starting with a revenue model we expect to generate 18,750 taka
revenue by selling every unit 625 taka multiplying with 30 units. To determine the
revenue we have calculated the cost, margin. In costs structure we have determined
the direct cost or fixed cost including salary of the employee as 2,500taka in total
and indirect cost or variable cost including the bags cost, transportation cost and
others as 500 taka per unit. In break even point analysis the expected unit point is
20 units. On the other hand make the desired profit we expect to draw profit about
1250taka in total. So to get that target we must sell at least 30 units. Finally, for
resources velocity we expect to turn over inventory, assets and overall within a
month .

Key Resources:
After identifying the value proposition for both the target customers and the
business, companies must think of the resources needed to deliver that value. In
line with our business the resources are generally it's people, technology for online
marketing in social site Facebook, products as bags for men and women, facilities
like giving free of delivery cost, channel like the supply channel and that is a
manufacturing company located in old Dhaka, brand for brand recognition. We are
focusing on this resources so that it will create value for both the customer and the
business.

Key Process:
To deliver value, a company must have a process. For our business we have
created a process started with the planning. In planning, first we have setup our
goals which are to sell product and gain brand loyalty. Second, to collect product
we have selected a supply channel. Finally, to sell our product we have decided to
promote it through the social media. Then comes the budgeting. In budgeting, first
we collected our capital then identified the cost and other sectors and finally we
have distributed the capital according to the cost and other sectors. In the process
our business will follow some rules and norms such as providing the target
customers quality product, behaving well with them, watchful about their feeling
towards our product and brand.
In summarize, our business plan is consist of four elements and it's effectiveness
lies in their collaboration with each other. Changes in any elements will affect the
others and the whole business. So to achieve the goals according to the business
plan stability between the elements are expected.