Script

Our business plan is to start a bag business for both men or women. To
initiate and operate the business we have build up a business model consist of
four interdependent components.

Customer Value Proposition

A customer value proposition (CVP) is a marketing term that describes a way how a
successful company adds value for customers by getting their important job done. Here
'job' means a particular problem in a given situation that needs a solution. To get the job
done a process is needed to follow. According to our business, our target customer are
students. For getting the job done, we need to realize the job and all it's aspects. For
example, students has to face problems using normal bags such as heavy in weight, not
waterproof, poor stitched, low tempered etc. After identifying the job, offering process
must be design to creat value for the target customer .So by offering less heavy
,waterproof, well stitched ,high tempered bags to the students, the job will be done
properly also the value for the customer will be create.

Profit Formula
profit formula is a road map that defines how a company creates value for itself as long
as adding value to the customer. According to our business we have stood up a profit
formula. Starting with a revenue model we expect to generate 18,750 taka revenue by
selling every unit 625 taka multiplying with 30 units. To determine the revenue we have
calculated the cost, margin. In costs structure we have determined the direct cost or fixed
cost including salary of the employee as 2,500taka in total and indirect cost or variable
cost including the bags cost, transportation cost and others as 500 taka per unit. In break
even point analysis the expected unit point is 20 units. On the other hand make the
desired profit we expect to draw profit about 1250taka in total. So to get that target we
must sell at least 30 units. Finally, for resources velocity we expect to turn over
inventory, assets and overall within a month .

Key Resources
After identifying the value proposition for both the target customers and the business, companies
must think of the resources needed to deliver that value. In line with our business the resources
are generally it's people, technology for online marketing in social site Facebook, products as
bags for men and women, facilities like giving free of delivery cost, channel like the supply
channel and that is a manufacturing company located in old Dhaka, brand for brand recognition.
We are focusing on this resources so that it will create value for both the customer and the
business.

Key Process
 Script
To deliver value, a company must have a process. For our business we have created a process
started with the planning. In planning, first we have setup our goals which are to sell product and
gain brand loyalty. Second, to collect product we have selected a supply channel. Finally, to sell
our product we have decided to promote it through the social media. Then comes the budgeting.
In budgeting, first we collected our capital then identified the cost and other sectors and finally
we have distributed the capital according to the cost and other sectors. In the process our
business will follow some rules and norms such as providing the target customers quality
product, behaving well with them, watchful about their feeling towards our product and brand.

In summarize
our business plan is consist of four elements and it's effectiveness lies in their
collaboration with each other. Changes in any elements will affect the others and the
whole business. So to achieve the goals according to the business plan stability between
the elements are expected.