FASHION 21 - FOREVER 21

“to be a one-stop solution for head-to-toe fashion”

MISSION

TO PROVIDE SHOPPERS WITH AN UNPRECEDENTED SELECTION OF TODAY’S FASHIONS WITH

AFFORDABLE PRICES

STRATEGIES

FOREVER 21’S PRODUCT STRATEGY

 OFFERS WIDE VARIETY OF TRENDY CLOTHES, ACCESSORIES, BEAUTY PRODUCTS AND

SHOES FOR MEN AND WOMEN ACROSS VARIOUS AGES.

FOREVER 21’S PRICING STRATEGY

 THE PRICE OF THEIR PRODUCTS IS AFFORDABLE AND THEY ALSO OFFERS DISCOUNTS
AND PROMOTIONS FOR THEIR CONSUMERS BOTH ONLINE AND ON THEIR PHYSICAL
STORE.

FOREVER 21’S PLACE STRATEGY

 OPENS NEW STORE EVERY 6 MONTHS FOR EXPANSION.

 EACH OF THEIR STORE HAS THEIR OWN LAYOUT OF HOW THEY MARKET AND PART OFF
EVERY SECTIONS OF THE STORE.

FOREVER 21’S PROMOTION STRATEGY

 THEY ARE USING ALL SOCIAL MEDIA PLATFORMS LIKE FACEBOOK, TWITTER,
INSTAGRAM, PINTEREST, YOUTUBE, ETC., WHERE THEY CAN REACH ALL OF THEIR
CONSUMERS AROUND THE WORLD.

OBJECTIVES

TO INSPIRE ALL CUSTOMERS SHOPPING EXPERIENCE BY PROVIDING A CAPTIVATING AND

EXCITING STORE ENVIRONMENT WITH A NEVER-ENDING FLOW OF FUN, ON-TREND FASHION AT A
GREAT VALUE.

RETURNS AND EXCHANGE POLICY FOR IN-STORE PURCHASES

IN-STORE PURCHASES CAN BE RETURNED FOR A REFUND OR EXCHANGE WITHIN 60 DAYS OF

THE DATE OF PURCHASE WITH ORIGINAL RECEIPT AND WITHIN THE ORIGINAL COUNTRY OF PURCHASE.  
 ALL RETURNED OR EXCHANGED ITEMS MUST BE UNWASHED, UNWORN, AND UNDAMAGED,
WITH ALL TAGS ATTACHED, AND WITH THE ORIGINAL RECEIPT. JEWELRY MUST BE IN ITS ORIGINAL
PACKAGING.

UNDERWEAR, SELECT LINGERIE AND SWIM WEAR, EARRINGS, BODY PIERCINGS, AND GIFT
CARDS/ E-GIFT CARDS ARE ALL FINAL SALE ITEMS AND CANNOT BE RETURNED OR EXCHANGED, UNLESS
REQUIRED BY LAW.

GIFT CARDS AND STORE CREDIT ARE NOT TRANSFERABLE AND MAY NOT BE USED TO PURCHASE
ANOTHER GIFT CARD ORE-GIFT CARD. UNLESS REQUIRED BY LAW, GIFT CARDS AND STORE CREDIT
CANNOT BE RETURNED FOR A REFUND OR EXCHANGE AND ARE NOT REDEEMABLE FOR CASH. IF
DAMAGED, LOST OR STOLEN, GIFT CARDS CAN ONLY BE REPLACED WITH ORIGINAL PROOF OF
PURCHASE FOR THE REMAINING VALUE IN OUR RECORDS AT THE TIME THE CARD IS REPORTED. THERE
IS NO SALES TAX ON GIFT CARDS

RETURNS AND EXCHANGE POLICY FOR ONLINE PURCHASES

ONLINE PURCHASES ARE VALID FOR EXCHANGE, CREDIT, OR REFUND WITHIN 60 DAYS FROM
THE SHIP DATE EITHER THROUGH OUR RETURNS PORTAL OR IN STORE. ONLINE PURCHASE EXCHANGES
ARE ONLY AVAILABLE IN STORE. YOUR ORDER CONFIRMATION CONTAINS A BARCODE TO MAKE YOUR
RETURN EASY AND SPECIFIES THE LAST DAY YOU HAVE TO RETURN YOUR MERCHANDISE BY MAIL OR TO
ONE OF OUR STORES.

ALL RETURNED OR EXCHANGED ITEMS MUST BE UNWASHED, UNWORN, AND UNDAMAGED,

WITH ALL TAGS ATTACHED. JEWELRY MUST BE IN ITS ORIGINAL PACKAGING. ALL RETURNED ITEMS
MUST BE ACCOMPANIED BY THE PACKING SLIP AND CUSTOMS DOCUMENTS (IF APPLICABLE).

REFERENCES

https://visionarybusinessperson.com/forever-21-mission-statement/

https://www.forever21.com/us/returnsinfo.html

https://www.forever21.com/us/storereturnsinfo/storereturnsinfo.html