A Vietnamese company that has not yet exported its products to foreign countries is the

lemonade cosmetics brand.

- Firstly, because this is a new brand established in September 2018 with the founder is
Quach Anh, so it has not yet gained the buzz as well as the trust in the international
market. Secondly, in the international market, especially in Europe, they are very strict
with careful censorship before entering the market, however, the authorities, research
centers on natural cosmetics is still indifferent, not paying attention to the Vietnamese
market. Third, the brand wants to focus on hitting the domestic market in the early years
so that it can learn from experience and improve its products better.

- It is easy to make mistakes in choosing the right words to convey the close meaning of
product or services message to customers. Economic systems: Fierce competition with
strong competitors in the international market because cosmetics are popular consumer
products, paying for high taxes

- The markets that I suggest to them first are in Asian countries such as Singapore,
Thailand, because in countries like Korea or Japan, there are many famous cosmetics, so
hitting these markets not feasible.