TRIAL Saas Freemium Financial Model Excel Template v.13.0

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Copyright 2020 Finmodelslab, LLC
Questions, comments, ideas, email henry@finmodelslab.com Finmodelslab, LLC https://finmodelslab.com

All cells are locked for your safety.
some changes in the model, you
your safety. If you would need to make
model, you should unlock cells for tab.
Model Name
Go to Table of Contents
Table of Contents
Model Name
Go to Cover Sheet
Section & Sheet Titles
1 Reports What each tab does

a. Dashboard A snapshot of your business’ financial viability. Core SaaS financials, active customers breakdown,
cash flow data, profitability forecasts, and cumulative cash flow are shown there.
b. Financial Statements Summary Summary of financials for quick glance and understanding of Income Statement, Cash Flow and Balance Sheet.
Monthly view for the year, and annual for all five years.
c. Top Revenue The revenue of Every product is shown here monthly and by years.
d. Top Expenses Biggest four expense categories ranked as a sum of 5 years and the "other" which is the rest of the expenses.
e. BreakEven Analysis At this tab, you can see when your company is supposed to move to a whole new level.
When its overall revenues become significantly bigger than expenses.
f. Valuation This tab evaluates your company’s estimated value based on Discounted Cash Flow method.
g. Negotiation Here you may plan your negotiations with the investor.
h. DCF Discounted Cash Flow sensitivity analysis.
i. Cash Burn Ratio This tab shows you the time left to a complete cash burn.
j. Financial Charts This tab provides an in-depth analysis of the overall financial state of your company.
KPIs: EBIT data EBITDA data, operating cash flow, cash balance, staff productivity.
k. Customers Charts On this tab, you can visually track your customers movement and customer breakdown on the charts.
l. SaaS Charts The most essential SAAS metrics. MRR breakdown, MRR movement, Lifetime, months, CAC, ARPU etc..
m. CapTable Print On this sheet, you can see the key information about you capitalization table.
n. Benchmark KPIs This tab shows a comparison of performance indicators in the model and in the industry.
o. Sources and Uses On this tab you can see the funding structure as well as sources and uses of the funds.
2 Assumptions
a. Pricing & billing inputs Prices for SAAS offering and UPSELL assumption are specified here. Advertisement Revenue assumptions also pres
b. Customers Movement Setup Churn rates by years are entered here by products. And movement between products.
c. Seasonality Setup At this tab, you may see marketing expenses seasonality.
d. Wages Staff assumptions: annual salary, taxes, hire/fire dates, FTEs needed by years etc.
e. Cost of Services Sold You have up to 5 placeholders of different Cost Of Services Sold (COSS) - related expenses,
like expenses on hosting, customer support, etc.
f. Variable Expenses You have up to 14 lines for variable expenses associated with revenue, active and new customers.
g. Fixed Expenses Enter fixed costs and an annual growth rate for them.
h. Angel Round CapTable At this tab, you may see the summary information about Angel Round of investment.
i. Seed Round CapTable At this tab, you may see the summary information about Seed Round of investment.
j. CapTable Inputs At this tab, you have to input assumptions about the capitalization.
These assumptions build all the calculation in the capitalization table.
k. Options Here you may input assumption about capitalization.
l. Assets You have up to 7 placeholders of different assets to be purchased on the chosen date
with the entered cost and time to depreciate.
3 Calculations
a. Capital Internal calculations of the loans, interest, and equity based on entered assumptions
b. Book Assets Internal calculations of the assets depreciation and the assets closing book value
c. Outputs This is the "engine" of the model. Marketing budget, site visitors, new deals,
customer count and many other calculations are done here.
d. Offering 1 This is the core SAAS calculations of the model. Customers Lost/New/Active,
e. Offering 2 Accounts Receivable/Payable, Revenues Deferred/Earned, New MRR etc
f. Offering 3 are calculated here for the first, second and third product.
4 Statements
a. Income Statement The Income Statement report by month. From Revenue to EBITDA to Net Profit for 5 years by months.
b. Cash Flow Statement The Cash Flow Statement by month. From Cash Receipts to Cash Payments to Investing Activities to
Financial Activities and finally Net Increase or Decrease in Cash Held.
c. Cash Flow Statement (indirect methodThe Cash Flow Statement by month. From Cash Receipts to Cash Payments to Investing Activities to
Financial Activities and finally Net Increase or Decrease in Cash Held (indirect method).
d. Balance Sheet The Balance Sheet Statement. Assets, Liabilities, and Equity are broken down in details to show all outputs.
5 Setup
a. Time Series The tab to set up: Fiscal Year End and First Fiscal Year
Built with finmodelslab.com template Contents 12/06/2021

cials for quick glance and understanding of Income Statement, Cash Flow and Balance Sheet.
se categories ranked as a sum of 5 years and the "other" which is the rest of the expenses.
an visually track your customers movement and customer breakdown on the charts.
SAAS metrics. MRR breakdown, MRR movement, Lifetime, months, CAC, ARPU etc..
ering and UPSELL assumption are specified here. Advertisement Revenue assumptions also presented here.
ment report by month. From Revenue to EBITDA to Net Profit for 5 years by months.
tement by month. From Cash Receipts to Cash Payments to Investing Activities to
tement by month. From Cash Receipts to Cash Payments to Investing Activities to
Statement. Assets, Liabilities, and Equity are broken down in details to show all outputs.
Built with finmodelslab.com template Contents 12/06/2021

Change Log
Model Name
v13.0 - 1 May 2020

Sources & Uses report added
v12.0 - 25 Feb 2020

Taxes calculation updated
v11.0 - 15 Nov 2019

Valuation updated
v10.0 - 4 Apr 2019

Benchmark KPIs added
v9.0 - 3 Apr 2019

Data validation input messages fixed
v8.0 - 20 Mar 2019

SaaS KPIs and charts added
v7.0 - 14 Mar 2019

Added set up revenue (one time onboarding fee) from new customers
v6.0 - 13 Mar 2019

Added new revenue stream - Advertisement revenue
v5.0 - 11 Mar 2019

CF indirect method added
v4.0 - 20 Feb 2019

Capital timeline fixed
v1.0 - 20 Jan 2019

Initial release
Built with finmodelslab.com template Change Log 12/06/2021

Information
Model Name
FREEMIUM SAAS FINANCIAL MODEL WITH 3 PAID OFFERINGS TEMPLATE

v13.0
by Finmodelslab
https://finmodelslab.com
henry@finmodelslab.com / @finmodelslab
Questions, comments, ideas, email henry@finmodelslab.com
GOAL
The goal of this model is to create an easy way for anyone to model a SaaS startup business.
HOW TO USE
A) The Contents tab explains the different sheets, the How-To sheet is the best place to start to understand how the model works,
it has detailed instructions on each sheet in the model.
B) Any number in blue with the yellow shaded background is an assumption that can be changed,
anything in with grey shaded background or black is the result of a formula.
C) Assumptions are on the yellow sheets, other specific assumptions to edit are on individual sheets highlighted in yellow.
D) All assumptions are dummy data only, do not assume they are market data or standard.
E) This model is built to adjust some business decisions very flexible:
- when the model starts,
- when the business begins,
- what currency sign to use.
F) You should tweak the revenue model to accurately model your business.
NEED ASSISTANCE?
For support questions, email henry@finmodelslab.com anytime.
For assistance in leveraging the models for individualized, personalized models to fit your business questions, details at
https://finmodelslab.com/financial-modeling-forecasting/
OPTIONAL SUPPORT + $150 USD

Optional Support includes 1 Hour of assistance in completing the model, customization, and review.
Additionally, the focus is on structuring and adjusting inputs for your business, and refining unit economics, etc.
Moreover, additional customization may be necessary depending on your business.
CUSTOM SERVICE + $100 USD PER HOUR

I provide services for clients that need to build a customized model for their business.
Moreover, a typical custom project is building a custom revenue model.
Also, most projects are 5 to 10 hours: by just building a new revenue model tab to replace the default, the custom work is kept to a minimum.
I've worked on over 245 projects in the last 5 years, and I'm always happy to talk about what you want to accomplish.

Purchase, download, or use of this model signifies acceptance of terms specified at https://finmodelslab.com/terms-of-service/
Built with finmodelslab.com template Information 12/06/2021

How To
Model Name
This is a guide on how to use the model.

For more information, consult https://finmodelslab.com or email henry@finmodelslab.com for support.
Overall Model Principles

The SaaS Financial Model is designed to be a simple to forecast an up to 60-month operating budget and cash flows
with a simple set of assumptions around hiring and expenses, and to then add on the detailed
revenue forecasts for a subscription-based revenue stream.
Cover
Here you may input a name of the model.
Time Series
Fiscal year end in the model - input the last month of the fiscal year.
If you don't need to assume for the fiscal years, simply type in Dec.
First Fiscal Year in the model - input the very first fiscal year you want to start from.
If you have entered Dec in the Fiscal year end in the model, then, your calendar year equals the fiscal year.
DashBoard
Debt assumption - here you have the option to enter 3 debt and a grant.
Output Currency - insert the currency sign $/€/¥/£ or type in USD/EUR/GBP or any other abbreviation.
Denomination - use denomination if you want to show outputs in thousands, millions or billions.
The corporate tax rate and launch date is a really important indicator. So you definitely must input it.
The model assumes that to acquire every new deal you are going to spend marketing budget.
The model has two acquisition channels: offline and online. In both sections, you can type in Monthly Marketing Budget
and Cost Per Visit to estimate Visitors
The model assumes that visits should be converted into the deals thru the 3-tier conversion.
Deals Allocation by-products. At this table, you may input the names of products,
and the quota of new customers between each product.
Pricing & billing inputs

The subscription pricing covers two contract length: monthly and annually.
This means all your subscribers in a particular offering can be split by monthly and annual billings.
Using Upsells you can increase the regular price for $$$ applied to some % of your customers.
By entering revenue collection delay terms you can set up a payment delay for a month or more from your subscribers.
This will affect your cash flow in terms of revenue collection.
Also at this tab you may set up assumptions for Advertisement revenue stream.
Customers Movement Setup

On this sheet, you may input the average monthly churn rate for each product by years.
And the percentage of customers movement between products.
Seasonality Setup
To build the correct monthly output you need to enter the seasonality factor each month across the year.
Wages
The wages tab allows to easily calculate salaries for staff categories.
Use 1 line per employee/category, and simply type in the hire date, fire date, and annual salary.
Next, use the staff numbers section to type in FTE count for each year individually.
An increase of FTEs means that you are going to hire additional FTE's.
In case of decrease FTEs means you fired some FTEs. New FTEs will be hired/fired on Jan of the relevant year.
If there are raises or changes in salaries, simply type in the annual Salary raise per position in the appropriate columns.
The model will automatically calculate this cost going forward until the fire date.
Finally, Monthly bonus as a % of monthly salary can be applied to every line as well as personal tax can be applied on top of that.
Cost Of Services Sold

The model is built to be easy to use to enter expenses. Enter in the list of expenses you want to forecast in the rows COSS expense
(i.e. "cost of selling the services that earn revenue"). And type in the percentage of revenue to be spent in the specific year.
Variable Expenses
Enter in the list of variable expenses you want to forecast in the rows Variable expense.
And type in the percentage of revenue to be spent or a number of cost per active and new customers.
Customer Acquisition Cost is grey and not allowed to change.
This is the expense calculated by the model based on the marketing assumptions you have entered on the Dashboard
Built with finmodelslab.com template How To 12/06/2021

How To
Model Name
Fixed Expenses
Enter in the list of fixed expenses (i.e. "running the business") you want to forecast in the rows Fixed expense.
You have multiple options of when to start to accrue the expense and when to end accruing.
You may define periodicity of the accrue for each expense.
It could be One-time, daily, weekly, bi-weekly, monthly, quarterly and etc.. This gives you the flexibility to manage expenses.
Book Assets
You may purchase some assets on a specific date and depreciate them across the entered amount of years using this tab.
CapTable Inputs
At this tab firstly at the top you may see four table.
In the first table, you have to input the name of shareholders, the amount of common stock,
common option for employees and the unissued employee stock options plan.
In the following three tables, you have to input the name of investors, the amount of ESOP increase (Pre-funding),
pre-money valuation, amount of investments and select the round close date for: Angel Round, Seed Round, and Series A.
Below you can see detailed information for each round of investment.
Options
This is where you can plan to issue new options.
Financial Statements Summary

The Summary sheet is a Summary of the key financial reports of the model.
Moreover, you have the options to select the year to see detailed outputs.
Top Revenue
Here you can track how much money each category generates.
Top Expenses
Here you can track the biggest 4 expense categories ranked as a sum of 5 years and the "other" which is the rest of the expenses.
Built with finmodelslab.com template How To 12/06/2021

Time Series
Model Name
Time Series - Assumptions

Fiscal Year End, Month name December
First Fiscal Year 2020
Model Start Date 1-Jan-20
Model End Date 31-Dec-24
THIS I
TO UN
PURCHA
Built with finmodelslab.com template Time Series 12/06/2021
Dashboard CURRENCY & DENOMINATOR DEBT ASSUMPTIONS
Model Name Currency Inputs $ Loan Name Amount, $ Launch Term, M Interest, % Type
Go to Table of Contents Currency Outputs $ Debt_1 100,000 Jan-20 60M 12.0% Annuity Min Cash, ($'000) 353
Launch date Jan-20 Denomination 1,000 Debt_2 50,000 Apr-20 60M 12.0% Annuity Min Cash Month Jan-20
Exchange rate $/$ 1.000 Debt_3 Corporate Tax 10%
Core Inputs Active Customers FY end - 5 Years to December 2024 Profitability ($'000) - 5 Years to December 2024
Financial Year 2020 2021 2022 2023 2024 Base Enterprise Medium Revenue EBITDA EBITDA %
Marketing Budget & Visitors
Monthly Mktg. Budget - Online, $ 10,000 12,500 15,625 19,531 20,500
Cost per visit (CPV) Online, $ 0.90 1.00 1.10 1.20 1.30
Monthly Mktg. Budget - Offline, $ 10,000 12,500 15,625 19,531 15,625 6,806
Cost per visit (CPV) Offline, $ 50.00 52.00 54.00 56.00 58.00 68%
Total Visitors 135,733 152,885 173,927 199,498 192,464 5,981 67% 67%
Conversion Rates 67%

Visitors to Sales Opps 7.00% 7.00% 7.00% 7.00% 7.00%
Sales Opportunities 9,501 10,702 12,175 13,965 13,472 4,684
Sales Opps to Freemium 63.0% 63.0% 63.0% 63.0% 63.0%
New Freemium Customers 5,986 6,742 7,670 8,798 8,488
Sales Opps to Paying Customers 37.0% 37.0% 37.0% 37.0% 37.0% 3,563
3,410 13,034
3,323
Total New Paying Customers 4,304 4,957 5,638 6,466 6,264 3,186 3,102
11,121
Deals Allocation by products 2,538 2,508
Base 25.0% 25.0% 25.0% 25.0% 25.0% 8,536 8,864
62%
Monthly payment cycle 50.0% 50.0% 50.0% 50.0% 50.0% 1,845 1,873 7,503
1,785
Annual payment cycle 50.0% 50.0% 50.0% 50.0% 50.0% 5,763 5,749
1,022 1,097
Medium 30.0% 30.0% 30.0% 30.0% 30.0% 3,834
Monthly payment cycle 50.0% 50.0% 50.0% 50.0% 50.0% 2,500
Annual payment cycle 50.0% 50.0% 50.0% 50.0% 50.0% 1,538
Enterprise 45.0% 45.0% 45.0% 45.0% 45.0%

Monthly payment cycle 50.0% 50.0% 50.0% 50.0% 50.0% 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Annual payment cycle 50.0% 50.0% 50.0% 50.0% 50.0%
Core Financials ($'000) Cash Flow ($'000) - 5 Years to December 2024 Cumulative CashFlow ($'000) - 5 Years to December 2024
Financial Year 2020 2021 2022 2023 2024 Investing Financing
Operating Investing
Revenue 2,500 5,763 8,536 11,121 13,034 Operating Cash Payments Operating Cash Receipts
Financing Net Cash Flow
COSS (250) (576) (854) (1,112) (1,303) Cash balance
9,000
GROSS MARGIN 2,250 5,186 7,682 10,009 11,730
GROSS MARGIN % 90% 90% 90% 90% 90% 8,000 8,193
15,000
Salaries & Taxes (110) (227) (350) (481) (619)
Variable Expenses (557) (1,078) (1,533) (1,972) (2,192) 7,000 7,085 26,815
Fixed Expenses (46) (48) (50) (53) (56) 6,000 10,000
Net Operating Expenses (712) (1,352) (1,933) (2,506) (2,866)
5,000 5,512
EBITDA 1,538 3,834 5,749 7,503 8,864 18,622 5,000
EBITDA % 62% 67% 67% 67% 68% 4,000
Depreciation & Amortization (10.0) (10.0) (10.0) (10.0) (10.0) 3,000 3,815
EBIT 1,528 3,824 5,739 7,493 8,854 0
11,538
Net Interest Expense (14) (14) (11) (7) (3) 2,000
2,210
Net Profit Before Tax 1,514 3,810 5,728 7,486 8,851 1,000
Tax Expense (151) (381) (573) (749) (885) 6,025 -5,000
Net Profit After Tax 1,362 3,429 5,155 6,737 7,966 0
Net Profit After Tax % 54% 60% 60% 61% 61% -1,000 2,210
Operating Cash Flows 1,830 3,841 5,541 7,117 8,230 -10,000
2020 2021 2022 2023 2024
Cash 2,210 6,025 11,538 18,622 26,815 2020 2021 2022 2023 2024
Built with finmodelslab.com template Dashboard 12/06/2021

Income Statement
Model Name
Month ### Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020
Income Statement, $
Total Revenue 75,597 84,546 122,102 134,156 174,462 193,475 213,541 256,034 280,085 294,584 316,186 355,543
Total COSS (7,560) (8,455) (12,210) (13,416) (17,446) (19,347) (21,354) (25,603) (28,008) (29,458) (31,619) (35,554)
THIS IS A TRIAL VERSI

GROSS MARGIN 68,037 76,092 109,892 120,740 157,016 174,127 192,187 230,431 252,076 265,126 284,567 319,989
Total Salaries & Wages (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333) (8,333)
Payroll Tax (833) (833) (833) (833) (833) (833) (833) (833) (833) (833) (833) (833)
Total Variable Expenses (28,274) (24,756) (33,874) (32,124) (42,536) (43,471) (45,585) (56,544) (58,791) (58,104) (61,276) (71,203)
Total Fixed Expenses (4,200) (3,600) (3,800) (3,800) (3,800) (3,700) (4,000) (3,800) (3,700) (3,900) (3,700) (3,800)
Net Operating Expenses (41,640) (37,522) (46,840) (45,091) (55,503) (56,338) (58,751) (69,511) (71,658) (71,170) (74,143) (84,169)
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EBITDA 26,397 38,569 63,051 75,649 101,513 117,789 133,435 160,920 180,418 193,956 210,425 235,820
Total Depreciation & Amortization (833) (833) (833) (833) (833) (833) (833) (833) (833) (833) (833) (833)
EBIT 25,563 37,736 62,218 74,816 100,680 116,956 132,602 160,087 179,585 193,122 209,591 234,986
Interest Expense - (1,000) (988) (975) (1,463) (1,444) (1,425) (1,406) (1,387) (1,367) (1,348) (1,328)
PURCHASE PREMIUM VER

Net Profit Before Tax 25,563 36,736 61,230 73,841 99,217 115,511 131,177 158,680 178,198 191,755 208,244 233,659
Tax Expense ### ### (2,556) (3,674) (6,123) (7,384) (9,922) (11,551) (13,118) (15,868) (17,820) (19,175) (20,824) (23,366)
Net Profit After Tax 23,007 33,062 55,107 66,457 89,295 103,960 118,059 142,812 160,378 172,579 187,419 210,293
Built with finmodelslab.com template Income Statement 12/06/2021

Income Statement
Model Name
Financial Year 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021
Income Statement, $
Total Revenue 377,426 378,764 411,501 416,177 452,351 465,945 481,040 520,734 539,987 549,123 566,431 603,163
Total COSS (37,743) (37,876) (41,150) (41,618) (45,235) (46,594) (48,104) (52,073) (53,999) (54,912) (56,643) (60,316)
RIAL VERSION
GROSS MARGIN 339,683 340,887 370,351 374,559 407,116 419,350 432,936 468,661 485,989 494,210 509,787 542,847
Payroll Tax (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717) (1,717)
THIS REPORT
TO UNLOCK THIS REPO
EBITDA 240,249 247,808 267,416 275,339 296,854 309,627 321,808 345,981 362,302 372,638 385,961 408,328
EBIT 239,416 246,975 266,583 274,506 296,021 308,794 320,974 345,147 361,469 371,805 385,128 407,495
Interest Expense (1,308) (1,287) (1,267) (1,246) (1,225) (1,204) (1,183) (1,161) (1,140) (1,118) (1,095) (1,073)
EMIUM VERSION
Tax Expense ### ### (23,811) (24,569) (26,532) (27,326) (29,480) (30,759) (31,979) (34,399) (36,033) (37,069) (38,403) (40,642)

Income Statement
Model Name
Financial Year 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022
Income Statement, $
Total Revenue 622,644 618,919 650,651 651,039 686,846 697,273 709,612 749,446 766,242 771,964 787,088 823,887
Total COSS (62,264) (61,892) (65,065) (65,104) (68,685) (69,727) (70,961) (74,945) (76,624) (77,196) (78,709) (82,389)

GROSS MARGIN 560,379 557,027 585,586 585,935 618,162 627,546 638,650 674,501 689,618 694,767 708,379 741,498
Payroll Tax (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652) (2,652)
TO UNLOCK THIS REPO

EBITDA 409,968 415,358 432,929 438,820 458,523 469,577 479,978 502,675 517,623 526,381 538,109 559,135
EBIT 409,135 414,525 432,096 437,987 457,689 468,744 479,145 501,842 516,790 525,548 537,275 558,302
Interest Expense (1,050) (1,027) (1,004) (981) (957) (934) (910) (885) (861) (836) (811) (786)

Tax Expense ### ### (40,808) (41,350) (43,109) (43,701) (45,673) (46,781) (47,824) (50,096) (51,593) (52,471) (53,646) (55,752)

Income Statement
Model Name
Financial Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023
Income Statement, $
Total Revenue 842,992 835,434 868,348 865,701 903,377 912,139 923,223 965,493 981,476 985,050 999,471 1,038,447
Total COSS (84,299) (83,543) (86,835) (86,570) (90,338) (91,214) (92,322) (96,549) (98,148) (98,505) (99,947) (103,845)

GROSS MARGIN 758,693 751,891 781,513 779,131 813,039 820,925 830,901 868,943 883,329 886,545 899,524 934,603
Payroll Tax (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642) (3,642)
TO UNLOCK THIS REPO

EBITDA 559,353 563,891 580,727 585,815 604,975 615,588 625,398 647,916 662,820 671,182 682,415 703,309
EBIT 558,520 563,057 579,894 584,982 604,141 614,754 624,565 647,083 661,986 670,349 681,582 702,475
Interest Expense (760) (735) (709) (682) (656) (629) (602) (575) (547) (519) (491) (462)

Tax Expense ### ### (55,776) (56,232) (57,919) (58,430) (60,349) (61,413) (62,396) (64,651) (66,144) (66,983) (68,109) (70,201)

Income Statement
Model Name
Financial Year 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Income Statement, $
Total Revenue 1,037,578 1,024,346 1,049,719 1,041,406 1,071,549 1,074,376 1,079,671 1,114,465 1,124,143 1,122,351 1,131,137 1,163,106
Total COSS (103,758) (102,435) (104,972) (104,141) (107,155) (107,438) (107,967) (111,446) (112,414) (112,235) (113,114) (116,311)

GROSS MARGIN 933,820 921,912 944,747 937,265 964,394 966,939 971,703 1,003,018 1,011,729 1,010,116 1,018,024 1,046,795
Payroll Tax (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690) (4,690)
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EBITDA 699,396 698,762 710,626 710,865 725,116 730,981 736,295 754,013 763,994 767,859 774,880 791,212
EBIT 698,563 697,929 709,793 710,031 724,283 730,148 735,462 753,179 763,161 767,026 774,047 790,379
Interest Expense (434) (405) (375) (346) (316) (286) (255) (224) (193) (162) (130) (98)

Tax Expense ### ### (69,813) (69,752) (70,942) (70,969) (72,397) (72,986) (73,521) (75,295) (76,297) (76,686) (77,392) (79,028)

Cash Flow Statement
Model Name
Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020
Cash Flow Statement, $
Cash Flow from Operating Activities
Cash Receipts 51,892 170,518 168,818 217,954 220,296 264,570 260,786 285,399 327,301 325,204 321,801 343,000
Cash Payments (49,200) (45,977) (59,051) (58,506) (72,949) (75,686) (80,105) (95,115) (99,666) (100,629) (105,761) (119,724)

Interest Paid - (1,000) (988) (975) (1,463) (1,444) (1,425) (1,406) (1,387) (1,367) (1,348) (1,328)
Corporate Tax Paid - - - - - - - - - - - (151,381)
Net Cash Flow from Operating Activities 2,692 123,541 108,780 158,472 145,884 187,440 179,255 188,879 226,248 223,207 214,692 70,567
Cash Flow from Investing Activities
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Fixed Assets Capital Expenditure (50,000) - - - - - - - - - - -
Net Cash Flow from Investing Activities (50,000) - - - - - - - - - - -
Cash Flow from Financing Activities
Total Debt Drawdowns 100,000 - - 50,000 - - - - - - - -

Total Debt Repayments - (1,224) (1,237) (1,249) (1,874) (1,893) (1,911) (1,931) (1,950) (1,969) (1,989) (2,009)

Ordinary Equity Raisings 300,000 - - - - - - - - - - -
Ordinary Equity Buybacks - - - - - - - - - - - -
Ordinary Equity Dividends Paid - - - - - - - - - - - -
Other Financing Cash Flows - - - - - - - - - - - -
Net Cash Flow from Financing Activities 400,000 (1,224) (1,237) 48,751 (1,874) (1,893) (1,911) (1,931) (1,950) (1,969) (1,989) (2,009)
Net Increase/(Decrease) in Cash Held 352,692 122,317 107,543 207,223 144,010 185,547 177,344 186,948 224,298 221,238 212,703 68,558
Interest on Cash Breakdown
Net Cash Flow from Investing Activities (50,000) - - - - - - - - - - -

Net Cash Flow from Financing Activities 400,000 (1,224) (1,237) 48,751 (1,874) (1,893) (1,911) (1,931) (1,950) (1,969) (1,989) (2,009)
Cash Receipts 51,892 170,518 168,818 217,954 220,296 264,570 260,786 285,399 327,301 325,204 321,801 343,000
Cash Payments (49,200) (45,977) (59,051) (58,506) (72,949) (75,686) (80,105) (95,115) (99,666) (100,629) (105,761) (119,724)
Change in Cash (Pre-Corporate Tax & Interest on Cash) 352,692 123,317 108,531 208,198 145,473 186,991 178,769 188,354 225,685 222,605 214,051 221,267
Interest Paid - (1,000) (988) (975) (1,463) (1,444) (1,425) (1,406) (1,387) (1,367) (1,348) (1,328)
CASH INFLOW 51,892 170,518 168,818 217,954 220,296 264,570 260,786 285,399 327,301 325,204 321,801 343,000
CASH OUTFLOW (49,200) (46,977) (60,038) (59,482) (74,412) (77,130) (81,531) (96,521) (101,053) (101,996) (107,109) (272,432)
Built with finmodelslab.com template Cash Flow Statement 12/06/2021

Cash Flow Statement
Model Name
Financial Year 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021
Cash Receipts 379,548 458,549 431,184 488,931 465,405 533,316 514,432 536,551 601,930 590,563 572,311 591,448
Cash Payments (137,176) (130,955) (144,084) (140,838) (155,497) (156,317) (159,232) (174,754) (177,685) (176,484) (180,470) (194,835)
RIAL VERSION
Interest Paid (1,308) (1,287) (1,267) (1,246) (1,225) (1,204) (1,183) (1,161) (1,140) (1,118) (1,095) (1,073)
Net Cash Flow from Operating Activities 241,065 326,306 285,833 346,847 308,683 375,795 354,017 360,636 423,105 412,961 390,746 14,540
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Fixed Assets Capital Expenditure - - - - - - - - - - - -
Net Cash Flow from Investing Activities - - - - - - - - - - - -
Total Debt Drawdowns - - - - - - - - - - - -

Total Debt Repayments (2,029) (2,049) (2,070) (2,091) (2,111) (2,133) (2,154) (2,175) (2,197) (2,219) (2,241) (2,264)
EMIUM VERSION
Ordinary Equity Raisings - - - - - - - - - - - -
Net Cash Flow from Financing Activities (2,029) (2,049) (2,070) (2,091) (2,111) (2,133) (2,154) (2,175) (2,197) (2,219) (2,241) (2,264)

Cash Receipts 379,548 458,549 431,184 488,931 465,405 533,316 514,432 536,551 601,930 590,563 572,311 591,448
Cash Payments (137,176) (130,955) (144,084) (140,838) (155,497) (156,317) (159,232) (174,754) (177,685) (176,484) (180,470) (194,835)
Interest Paid (1,308) (1,287) (1,267) (1,246) (1,225) (1,204) (1,183) (1,161) (1,140) (1,118) (1,095) (1,073)
CASH INFLOW 379,548 458,549 431,184 488,931 465,405 533,316 514,432 536,551 601,930 590,563 572,311 591,448
CASH OUTFLOW (138,484) (132,243) (145,351) (142,084) (156,722) (157,521) (160,415) (175,915) (178,825) (177,602) (181,565) (576,909)

Cash Flow Statement
Model Name
Financial Year 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022
Cash Receipts 648,265 699,009 649,224 718,361 673,930 764,466 733,103 754,617 842,542 823,648 792,860 811,698
Cash Payments (212,675) (203,561) (217,721) (212,219) (228,324) (227,696) (229,633) (246,770) (248,619) (245,582) (248,979) (264,752)

Interest Paid (1,050) (1,027) (1,004) (981) (957) (934) (910) (885) (861) (836) (811) (786)
Net Cash Flow from Operating Activities 434,540 494,421 430,498 505,161 444,649 535,837 502,560 506,961 593,063 577,230 543,069 (26,643)
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Net Increase/(Decrease) in Cash Held 432,253 492,111 428,166 502,805 442,270 533,434 500,133 504,510 590,587 574,729 540,543 (29,194)

Cash Receipts 648,265 699,009 649,224 718,361 673,930 764,466 733,103 754,617 842,542 823,648 792,860 811,698
Cash Payments (212,675) (203,561) (217,721) (212,219) (228,324) (227,696) (229,633) (246,770) (248,619) (245,582) (248,979) (264,752)
Interest Paid (1,050) (1,027) (1,004) (981) (957) (934) (910) (885) (861) (836) (811) (786)
CASH INFLOW 648,265 699,009 649,224 718,361 673,930 764,466 733,103 754,617 842,542 823,648 792,860 811,698
CASH OUTFLOW (213,726) (204,588) (218,726) (213,200) (229,281) (228,629) (230,543) (247,656) (249,480) (246,418) (249,791) (838,341)

Cash Flow Statement
Model Name
Financial Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023
Cash Receipts 888,197 919,198 849,258 931,672 868,754 982,216 939,699 962,069 1,072,757 1,047,203 1,005,063 1,024,896
Cash Payments (283,638) (271,543) (287,621) (279,886) (298,402) (296,551) (297,825) (317,576) (318,657) (313,867) (317,056) (335,139)

Interest Paid (760) (735) (709) (682) (656) (629) (602) (575) (547) (519) (491) (462)
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Cash Receipts 888,197 919,198 849,258 931,672 868,754 982,216 939,699 962,069 1,072,757 1,047,203 1,005,063 1,024,896
Cash Payments (283,638) (271,543) (287,621) (279,886) (298,402) (296,551) (297,825) (317,576) (318,657) (313,867) (317,056) (335,139)
Interest Paid (760) (735) (709) (682) (656) (629) (602) (575) (547) (519) (491) (462)
CASH INFLOW 888,197 919,198 849,258 931,672 868,754 982,216 939,699 962,069 1,072,757 1,047,203 1,005,063 1,024,896
CASH OUTFLOW (284,399) (272,278) (288,329) (280,568) (299,058) (297,180) (298,427) (318,151) (319,204) (314,386) (317,547) (1,084,204)

Cash Flow Statement
Model Name
Financial Year 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Cash Receipts 1,106,925 1,091,142 1,002,240 1,086,217 1,004,991 1,130,417 1,078,135 1,095,679 1,218,726 1,187,333 1,135,087 1,151,029
Cash Payments (338,181) (325,584) (339,093) (330,541) (346,433) (343,395) (343,375) (360,452) (360,149) (354,492) (356,257) (371,894)

Interest Paid (434) (405) (375) (346) (316) (286) (255) (224) (193) (162) (130) (98)
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Cash Receipts 1,106,925 1,091,142 1,002,240 1,086,217 1,004,991 1,130,417 1,078,135 1,095,679 1,218,726 1,187,333 1,135,087 1,151,029
Cash Payments (338,181) (325,584) (339,093) (330,541) (346,433) (343,395) (343,375) (360,452) (360,149) (354,492) (356,257) (371,894)
Interest Paid (434) (405) (375) (346) (316) (286) (255) (224) (193) (162) (130) (98)
CASH INFLOW 1,106,925 1,091,142 1,002,240 1,086,217 1,004,991 1,130,417 1,078,135 1,095,679 1,218,726 1,187,333 1,135,087 1,151,029
CASH OUTFLOW (338,615) (325,989) (339,468) (330,887) (346,749) (343,681) (343,630) (360,676) (360,342) (354,653) (356,387) (1,257,069)

Cash Flow Statement (indirect method)
Model Name
Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020

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Model Name
Month Dec-20
Financial Year 2020
TRIAL VERSION
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PREMIUMPURCHASE
VERSION PREMIUM VER

Model Name
Financial Year 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021
RIAL VERSION
THIS REPORT
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EMIUM VERSION

Model Name
Month Dec-21
Financial Year 2021

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Model Name
Financial Year 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022

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Model Name
Month Dec-22
Financial Year 2022

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Model Name
Financial Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023

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Model Name
Month Dec-23
Financial Year 2023

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Model Name
Financial Year 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024

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Model Name
Month Dec-24
Financial Year 2024

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Balance Sheet
Model Name
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020
Balance Sheet, $
Current Assets
Cash 352,692 475,008 582,551 789,774 933,784 1,119,332 1,296,676 1,483,624 1,707,922 1,929,160 2,141,863 2,210,421
Accounts Receivable 144,956 144,767 205,209 197,292 250,299 254,004 264,682 315,159 327,133 323,218 331,708 375,088

Total Current Assets 497,647 619,775 787,761 987,066 1,184,084 1,373,335 1,561,358 1,798,783 2,035,055 2,252,377 2,473,572 2,585,510
Non-Current Assets
Fixed Assets 49,167 48,333 47,500 46,667 45,833 45,000 44,167 43,333 42,500 41,667 40,833 40,000
Total Non-Current Assets 49,167 48,333 47,500 46,667 45,833 45,000 44,167 43,333 42,500 41,667 40,833 40,000
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Total Assets 546,814 668,109 835,261 1,033,733 1,229,917 1,418,335 1,605,524 1,842,117 2,077,555 2,294,044 2,514,405 2,625,510
Current Liabilities
Deferred Revenue 121,251 207,034 314,192 390,073 488,914 563,713 621,637 701,479 760,669 787,373 801,479 832,315
Accounts Payable - - - - - - - - - - - -

Corporate Tax Payable 2,556 6,230 12,353 19,737 29,659 41,210 54,328 70,196 88,015 107,191 128,015 -
Interest Payable - - - - - - - - - - - -
Dividends Payable - - - - - - - - - - - -
Other Current Liabilities - - - - - - - - - - - -
Total Current Liabilities 123,807 213,264 326,545 409,810 518,573 604,923 675,964 771,675 848,685 894,564 929,494 832,315
Non-Current Liabilities
Total Debts 100,000 98,776 97,539 146,290 144,416 142,524 140,612 138,682 136,732 134,762 132,773 130,764
Other Non-Current Liabilities - - - - - - - - - - - -
Total Non-Current Liabilities 100,000 98,776 97,539 146,290 144,416 142,524 140,612 138,682 136,732 134,762 132,773 130,764
Total Liabilities 223,807 312,039 424,084 556,099 662,989 747,446 816,576 910,356 985,417 1,029,326 1,062,268 963,080
Net Assets 323,007 356,069 411,177 477,633 566,928 670,889 788,948 931,760 1,092,139 1,264,718 1,452,137 1,662,430
Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Other Equity - - - - - - - - - - - -
Retained Profits 23,007 56,069 111,177 177,633 266,928 370,889 488,948 631,760 792,139 964,718 1,152,137 1,362,430
Total Equity 323,007 356,069 411,177 477,633 566,928 670,889 788,948 931,760 1,092,139 1,264,718 1,452,137 1,662,430
Built with finmodelslab.com template Balance Sheet 12/06/2021

Balance Sheet
Model Name
Financial Year 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021
Balance Sheet, $
Current Assets
Cash 2,449,457 2,773,714 3,057,477 3,402,233 3,708,805 4,082,467 4,434,329 4,792,790 5,213,698 5,624,440 6,012,944 6,025,220
RIAL VERSION
Total Current Assets 2,934,166 3,224,101 3,577,895 3,887,050 4,270,460 4,633,914 4,989,591 5,424,176 5,850,577 6,239,229 6,629,809 6,707,150
Non-Current Assets
Fixed Assets 39,167 38,333 37,500 36,667 35,833 35,000 34,167 33,333 32,500 31,667 30,833 30,000
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Total Assets 2,973,333 3,262,434 3,615,395 3,923,717 4,306,293 4,668,914 5,023,757 5,457,510 5,883,077 6,270,896 6,660,642 6,737,150
Current Liabilities
Deferred Revenue 944,059 989,522 1,079,237 1,116,389 1,206,281 1,263,445 1,300,650 1,392,592 1,460,028 1,479,378 1,487,334 1,540,684
EMIUM VERSION
Total Current Liabilities 967,870 1,037,902 1,154,148 1,218,626 1,337,998 1,425,920 1,495,105 1,621,446 1,724,914 1,781,333 1,827,692 1,540,684
Total Debts 128,735 126,686 124,616 122,526 120,414 118,282 116,128 113,953 111,755 109,536 107,295 105,031
Total Liabilities 1,096,606 1,164,588 1,278,764 1,341,152 1,458,412 1,544,202 1,611,233 1,735,398 1,836,669 1,890,869 1,934,987 1,645,715
Net Assets 1,876,728 2,097,846 2,336,631 2,582,565 2,847,881 3,124,712 3,412,524 3,722,111 4,046,408 4,380,026 4,725,655 5,091,435
Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Other Equity - - - - - - - - - - - -
Retained Profits 1,576,728 1,797,846 2,036,631 2,282,565 2,547,881 2,824,712 3,112,524 3,422,111 3,746,408 4,080,026 4,425,655 4,791,435
Total Equity 1,876,728 2,097,846 2,336,631 2,582,565 2,847,881 3,124,712 3,412,524 3,722,111 4,046,408 4,380,026 4,725,655 5,091,435

Balance Sheet
Model Name
Financial Year 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022
Balance Sheet, $
Current Assets
Cash 6,457,473 6,949,585 7,377,751 7,880,556 8,322,826 8,856,260 9,356,393 9,860,903 10,451,490 11,026,219 11,566,763 11,537,569

Non-Current Assets
Fixed Assets 29,167 28,333 27,500 26,667 25,833 25,000 24,167 23,333 22,500 21,667 20,833 20,000
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Total Assets 7,250,656 7,676,513 8,185,181 8,627,823 9,169,260 9,680,498 10,178,750 10,783,314 11,374,055 11,910,674 12,448,037 12,504,125
Current Liabilities
Deferred Revenue 1,648,392 1,663,061 1,742,969 1,750,960 1,838,045 1,883,876 1,906,319 2,012,379 2,089,666 2,104,074 2,107,498 2,181,425

Total Current Liabilities 1,689,200 1,745,219 1,868,236 1,919,928 2,052,686 2,145,298 2,215,565 2,371,720 2,500,600 2,567,480 2,624,550 2,181,425
Total Debts 102,745 100,436 98,103 95,748 93,369 90,966 88,539 86,087 83,612 81,111 78,585 76,035
Net Assets 5,458,711 5,830,859 6,218,841 6,612,146 7,023,205 7,444,234 7,874,646 8,325,507 8,789,843 9,262,084 9,744,902 10,246,666
Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Other Equity - - - - - - - - - - - -
Total Equity 5,458,711 5,830,859 6,218,841 6,612,146 7,023,205 7,444,234 7,874,646 8,325,507 8,789,843 9,262,084 9,744,902 10,246,666

Balance Sheet
Model Name
Financial Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023
Balance Sheet, $
Current Assets
Cash 12,138,791 12,783,109 13,341,410 13,989,859 14,556,874 15,239,202 15,877,740 16,518,896 17,269,660 17,999,660 18,684,330 18,622,148
Accounts Receivable 1,011,359 918,584 1,013,889 933,185 1,057,120 1,026,227 1,021,632 1,147,738 1,145,512 1,094,583 1,088,995 1,196,577

Non-Current Assets
Fixed Assets 19,167 18,333 17,500 16,667 15,833 15,000 14,167 13,333 12,500 11,667 10,833 10,000
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Total Assets 13,169,317 13,720,026 14,372,799 14,939,711 15,629,827 16,280,429 16,913,538 17,679,967 18,427,672 19,105,909 19,784,158 19,828,725
Current Liabilities

Total Debts 73,458 70,856 68,228 65,574 62,893 60,185 57,450 54,688 51,898 49,081 46,235 43,360
Net Assets 10,748,650 11,254,740 11,776,007 12,301,877 12,845,014 13,397,726 13,959,293 14,541,151 15,136,446 15,739,293 16,352,275 16,984,087
Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Other Equity - - - - - - - - - - - -
Total Equity 10,748,650 11,254,740 11,776,007 12,301,877 12,845,014 13,397,726 13,959,293 14,541,151 15,136,446 15,739,293 16,352,275 16,984,087

Balance Sheet
Model Name
Financial Year 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Balance Sheet, $
Current Assets
Cash 19,387,555 20,149,776 20,809,586 21,561,926 22,217,147 23,000,832 23,732,255 24,464,146 25,319,386 26,148,891 26,924,384 26,815,105
Accounts Receivable 1,211,173 1,092,408 1,187,450 1,088,150 1,223,033 1,182,232 1,171,866 1,310,725 1,302,727 1,239,636 1,229,078 1,347,419

Non-Current Assets
Fixed Assets 9,167 8,333 7,500 6,667 5,833 5,000 4,167 3,333 2,500 1,667 833 (0)
Total Non-Current Assets 9,167 8,333 7,500 6,667 5,833 5,000 4,167 3,333 2,500 1,667 833 (0)
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Total Assets 20,607,895 21,250,518 22,004,536 22,656,743 23,446,013 24,188,064 24,908,287 25,778,204 26,624,612 27,390,193 28,154,295 28,162,524
Current Liabilities

Total Debts 40,457 37,525 34,564 31,573 28,552 25,501 22,419 19,307 16,163 12,988 9,781 6,542
Net Assets 17,612,403 18,240,175 18,878,651 19,517,368 20,168,939 20,825,814 21,487,501 22,165,160 22,851,831 23,542,009 24,238,534 24,949,787
Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Other Equity - - - - - - - - - - - -
Total Equity 17,612,403 18,240,175 18,878,651 19,517,368 20,168,939 20,825,814 21,487,501 22,165,160 22,851,831 23,542,009 24,238,534 24,949,787

Model Name Select detailed Financial year: 2020
Income Statement ($'000) - 5 Years to December 2024 Income Statement ($'000) - 2020
Financial Year 2020 2021 2022 2023 2024 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue 2,500 5,763 8,536 11,121 13,034 76 85 122 134 174 193 214 256 280 295 316 356
Growth % 130% 48% 30% 17% - 12% 44% 10% 30% 11% 10% 20% 9% 5% 7% 12%
COSS (250) (576) (854) (1,112) (1,303) (8) (8) (12) (13) (17) (19) (21) (26) (28) (29) (32) (36)
% of Revenue (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%) (10%)
GROSS MARGIN 2,250 5,186 7,682 10,009 11,730 68 76 110 121 157 174 192 230 252 265 285 320
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GROSS MARGIN % 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90%
Wages Expenses (110) (227) (350) (481) (619) (9) (9) (9) (9) (9) (9) (9) (9) (9) (9) (9) (9)
% of Revenue (4%) (4%) (4%) (4%) (5%) (12%) (11%) (8%) (7%) (5%) (5%) (4%) (4%) (3%) (3%) (3%) (3%)
Variable Expenses (557) (1,078) (1,533) (1,972) (2,192) (28) (25) (34) (32) (43) (43) (46) (57) (59) (58) (61) (71)
% of Revenue (22%) (19%) (18%) (18%) (17%) (37%) (29%) (28%) (24%) (24%) (22%) (21%) (22%) (21%) (20%) (19%) (20%)
Fixed Expenses (46) (48) (50) (53) (56) (4) (4) (4) (4) (4) (4) (4) (4) (4) (4) (4) (4)
% of Revenue (2%) (1%) (1%) (0%) (0%) (6%) (4%) (3%) (3%) (2%) (2%) (2%) (1%) (1%) (1%) (1%) (1%)
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Net Operating Expenses (712) (1,352) (1,933) (2,506) (2,866) (42) (38) (47) (45) (56) (56) (59) (70) (72) (71) (74) (84)
EBITDA 1,538 3,834 5,749 7,503 8,864 26 39 63 76 102 118 133 161 180 194 210 236
EBITDA % 62% 67% 67% 67% 68% 35% 46% 52% 56% 58% 61% 62% 63% 64% 66% 67% 66%
Depreciation & Amortization (10) (10) (10) (10) (10) (1) (1) (1) (1) (1) (1) (1) (1) (1) (1) (1) (1)
EBIT 1,528 3,824 5,739 7,493 8,854 26 38 62 75 101 117 133 160 180 193 210 235
Net Interest Expense (14) (14) (11) (7) (3) - (1) (1) (1) (1) (1) (1) (1) (1) (1) (1) (1)
Net Profit Before Tax 1,514 3,810 5,728 7,486 8,851 26 37 61 74 99 116 131 159 178 192 208 234
PURCHASE PREMIUM VERSIO

Tax Expense (151) (381) (573) (749) (885) (3) (4) (6) (7) (10) (12) (13) (16) (18) (19) (21) (23)
Net Profit After Tax 1,362 3,429 5,155 6,737 7,966 23 33 55 66 89 104 118 143 160 173 187 210
Net Profit After Tax % 54% 60% 60% 61% 61% 30% 39% 45% 50% 51% 54% 55% 56% 57% 59% 59% 59%
Income Statement ($'000) - 5 Years to December 2024 Income Statement ($'000) - 2020
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Balance Sheet ($'000) - 5 Years to December 2024 Balance Sheet ($'000) - 2020
Current Assets 2,586 6,707 12,484 19,819 28,163 498 620 788 987 1,184 1,373 1,561 1,799 2,035 2,252 2,474 2,586
Non-Current Assets 40 30 20 10 (0) 49 48 48 47 46 45 44 43 43 42 41 40
Total Assets 2,626 6,737 12,504 19,829 28,163 547 668 835 1,034 1,230 1,418 1,606 1,842 2,078 2,294 2,514 2,626
Current Liabilities 832 1,541 2,181 2,801 3,206 124 213 327 410 519 605 676 772 849 895 929 832
Non-Current Liabilities 131 105 76 43 7 100 99 98 146 144 143 141 139 137 135 133 131
Total Liabilities 963 1,646 2,257 2,845 3,213 224 312 424 556 663 747 817 910 985 1,029 1,062 963

Net Assets 1,662 5,091 10,247 16,984 24,950 323 356 411 478 567 671 789 932 1,092 1,265 1,452 1,662
Net Current Assets 1,753 5,166 10,303 17,017 24,956 374 407 461 577 666 768 885 1,027 1,186 1,358 1,544 1,753
Ordinary Equity 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300
Other Equity - - - - - 0 (0) - 0 (0) - 0 - (0) - - -
Retained Profits 1,362 4,791 9,947 16,684 24,650 23 56 111 178 267 371 489 632 792 965 1,152 1,362
Total Equity 1,662 5,091 10,247 16,984 24,950 323 356 411 478 567 671 789 932 1,092 1,265 1,452 1,662

Balance Sheet ($'000) - 5 Years to December 2024 Balance Sheet ($'000) - 2020

Cash Flow Statement ($'000) - 5 Years to December 2024 Cash Flow Statement ($'000) - 2020
Cash Receipts 2,958 6,164 8,912 11,491 13,288 52 171 169 218 220 265 261 285 327 325 322 343
Cash Payments (962) (1,928) (2,787) (3,618) (4,170) (49) (46) (59) (59) (73) (76) (80) (95) (100) (101) (106) (120)
Other Operating Cash Flows (166) (395) (584) (756) (888) 0 (1) (1) (1) (1) (1) (1) (1) (1) (1) (1) (153)
Operating Cash Flows 1,830 3,841 5,541 7,117 8,230 3 124 109 158 146 187 179 189 226 223 215 71
Capital Expenditure (50) - - - - (50) - - - - - - - - - - -
Other Investing Cash Flows - - - - - - - - - - - - - - - - -

Investing Cash Flows (50) - - - - (50) - - - - - - - - - - -
Debt Drawdowns/(Repayments) 131 (26) (29) (33) (37) 100.00 (1.22) (1.24) 48.75 (1.87) (1.89) (1.91) (1.93) (1.95) (1.97) (1.99) (2.01)
Equity Raisings/(Buybacks) 300 - - - - 300 - - - - - - - - - - -
Other Financing Cash Flows - - - - - - - - - - - - - - - - -
Financing Cash Flows 431 (26) (29) (33) (37) 400 (1) (1) 49 (2) (2) (2) (2) (2) (2) (2) (2)
Change in Cash Held 2,210 3,815 5,512 7,085 8,193 353 122 108 207 144 186 177 187 224 221 213 69
Closing Cash 2,210 6,025 11,538 18,622 26,815 353 475 583 790 934 1,119 1,297 1,484 1,708 1,929 2,142 2,210

Cash Flow Statement ($'000) - 5 Years to December 2024 Cash Flow Statement ($'000) - 2020

Top Revenue
Model Name
Revenue Summary ($'000) - 5 Years to December 2024

Financial Year 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Base - Monthly contracts 180 400 575 729 830 7% 7% 7% 7% 6%

Base - Annual contracts 155 343 500 645 748 6% 6% 6% 6% 6%
Medium - Monthly contracts 274 557 776 972 1,092 11% 10% 9% 9% 8%
Medium - Annual contracts 291 653 928 1,173 1,339 12% 11% 11% 11% 10%
Enterprise - Monthly contracts 759 1,700 2,441 3,095 3,527 30% 30% 29% 28% 27%

Enterprise - Annual contracts 767 1,889 2,929 3,929 4,722 31% 33% 34% 35% 36%
Advertisement Revenue 74 221 388 578 776 3% 4% 5% 5% 6%
Total Revenue 2,500 5,763 8,536 11,121 13,034 100% 100% 100% 100% 100%
Revenue Summary ($'000) - 5 Years to December 2024
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PURCHASE PREMIUM VERSI
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Top Revenue
Model Name
Revenue Depth ($'000) - 2020 Monthly Run-Rate ($'000) - 2020

2020

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PURCHASE PREMIUM VERSI
Revenue Bridge ($'000) - 2020 Total Revenue to 2024 Total Revenue
2020 2024
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Top Expenses
Model Name
Top 5 Expense Categories ($'000) - 5 Years to December 2024

Financial Year 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
VC_Placeholder6 248 670 1,016 1,327 1,565 22% 29% 30% 30% 31%
COSS_Placeholder1 250 576 854 1,112 1,303 22% 25% 25% 25% 26%
Tax Expense 151 381 573 749 885 13% 16% 17% 17% 17%
Customer Acquisition Cost 240 300 375 469 434 21% 13% 11% 11% 9%
Other 248 406 563 727 881 22% 17% 17% 17% 17%
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Total Expenses 1,138 2,334 3,380 4,384 5,068 100% 100% 100% 100% 100%
Top 5 Expense Categories ($'000) - 5 Years to December 2024
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Top Expenses
Model Name
Expenses Depth ($'000) - 2020 Monthly Run-Rate ($'000) - 2020

2020
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Expenses Bridge ($'000) - 2020 Total Expenses to 2024 Total Expenses
2020 2024
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BreakEven Analysis
Model Name
Break Even Chart ($'000)
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PURCHASE PREMIUM V
Break Even Calculation ($'000)
Financial Year 2020 2021 2022 2023 2024
Revenue 2,500.3 5,762.6 8,535.6 11,121.2 13,033.8

COSS (250.0) (576.3) (853.6) (1,112.1) (1,303.4)
Gross Margin 2,250.3 5,186.4 7,682.0 10,009.0 11,730.5
Variable Expenditure (556.5) (1,077.6) (1,532.6) (1,972.1) (2,191.9)
Net Margin 1,693.7 4,108.8 6,149.4 8,037.0 9,538.6
EBITDA 1,537.9 3,834.3 5,749.1 7,503.4 8,864.0
Break Even level 265.6 419.1 584.9 762.4 939.8
Net Profit Before Tax 1,513.8 3,810.0 5,728.0 7,486.0 8,850.8
Net Profit Before Tax % 60.5% 66.1% 67.1% 67.3% 67.9%
Net Profit After Tax 1,362.4 3,429.0 5,155.2 6,737.4 7,965.7
Net Profit After Tax % 54.5% 59.5% 60.4% 60.6% 61.1%
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Valuation
Model Name
9.38897876157126
WACC Calculation
Cost of Capital
Cost of Resource
Resources Share
Loans 12.0% 33.3% Terminal Valuation Method EBITDA X
Equity 15.0% 66.7% Multiple of Method 5.00
Tax Rate 10.0%
Weighted avg cost of capital (WACC) 13.6%
Free Cash Flow, ($'000)

Financial Year
Operating Income
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Free Cash Flow Calculation ($'000)
2020
1,527.9
1
2021
3,824.3
2
2022
5,739.1
3
2023
4
7,493.4
2024
5
8,854.0
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Tax Expense (151.4) (381.0) (572.8) (748.6) (885.1)
Tax-Effected EBIT (Earnings Before Interest) 1,376.6 3,443.3 5,166.3 6,744.8 7,968.9
Plus: Depreciation Expense 10.0 10.0 10.0 10.0 10.0
Capital Expenditures (50.0) - - - -
Inventory balance - - - - -
Current Liabilities (832.3) (1,540.7) (2,181.4) (2,801.3) (3,206.2)
Non-Current Liabilities (130.8) (105.0) (76.0) (43.4) (6.5)
PURCHASE PREMIUM V
Changes in Working Capital 963.1 682.6 611.7 587.2 368.1
Unlevered Free Cash Flow 2,299.6 4,135.9 5,788.0 7,342.0 8,347.0
Free Cash Flow Valuation ($'000)

Expected annual growth after 2024 3.00%
Discounted Cash Flow, ($'000)

Financial Year 2020 2021 2022 2023 2024
Terminal Value 44,320
Present Value of Unlevered Free Cash Flow 2,024 3,205 3,948 4,409 27,839
NPV based on year 5 41,425

Multiplicator evaluation 9x
Perpetuity Annual, ($'000)

Financial Year 2020 2021 2022 2023 2024
PV company evaluation 19,670 31,142 38,364 42,838 42,872
Multiplicator evaluation 10x 10x 10x 10x 10x
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DCF
Model Name
Unlevered Free Cash Flow Calculation ($'000)

Financial Year 2020 2021 2022 2023 2024
EBIT 1,527.9 3,824.3 5,739.1 7,493.4 8,854.0
Plus: Non-deductible Goodwill Amort. - - - - -
EBITA 1,527.9 3,824.3 5,739.1 7,493.4 8,854.0
Less: Provision for Taxes (151.4) (381.0) (572.8) (748.6) (885.1)
Unlevered Net Income 1,376.6 3,443.3 5,166.3 6,744.8 7,968.9
THIS IS A TRIAL VE
Plus: D&A (excl. non-deductible GW amort.) 10.0 10.0 10.0 10.0 10.0
Less: Capital Expenditures (50.0) - - - -
Less: Increase in Net Working Capital 963.1 682.6 611.7 587.2 368.1
Unlevered Free Cash Flow 2,299.6 4,135.9 5,788.0 7,342.0 8,347.0
Scenario Analysis (2020-2024)
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NPV based on year 5 - Total Enterprise Value - scenarios
Multiplicator
6x 8x 9x 11x 13x
Discount 11.0% 29,721.3 39,628.4 46,508.8 54,489.1 64,396.2
Rate 13.6% 26,472.3 35,296.4 41,424.6 48,532.5 57,356.6
PURCHASE PREMIUM
(WACC) 16.0% 23,844.8 31,793.0 37,313.0 43,715.4 51,663.6
NPV based on year 5th - Total Enterprise Value - scenarios

Terminal Perpetuity Growth Rate
2.0% 3.0% 3.0% 3.0% 4.0%
Discount 11.0% 75,590.9 83,227.6 83,227.6 83,227.6 93,046.3
Rate 13.6% 56,793.6 60,869.8 60,869.8 60,869.8 65,795.2
(WACC) 16.0% 45,747.6 48,280.6 48,280.6 48,280.6 51,235.7
Built with finmodelslab.com template DCF Sensitivity Analysis 12/06/2021

Negotiation
Model Name
Negotiation
Assumptions
Year of Valuation (exit) 5
Forecast Annual FCF, $ 8,347,020
Multiplicator 9
THIS IS A TRIAL VE
Calculations
Valuation in FV, $ 75,123,183
Investment Round
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First Second Third
Month of Investment -
Investor required IRR 50%
Amount of Investment, $ 200,000
Duration of Investment 60 60 60
Required Future Value for Investor, $

Cumulative Investor's Share
Cumulative Founders' Share
Negotiations Round
PURCHASE PREMIUM
1,518,750
2%
98%
2%
-
98%
2%
-
98%
Individual Investor's Share 50% 0% 0%

FV for Investor, $ 37,561,592 - -
Individual Investor's ROI 18781% 0% 0%
Individual Investor's IRR 185% 0% 0%
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Cash Burn Ratio
Model Name
Cash Burn Ratio
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Cash Burn Ratio Calculation ($'000)
PURCHASE PREMIUM
Financial Year 2020 2021 2022 2023 2024
Cash Payments 962.4 1,928.3 2,786.5 3,617.8 4,169.8

Interest Paid 14.1 14.3 11.0 7.4 3.2
Corporate Tax Paid 151.4 381.0 572.8 748.6 885.1
Total Operating Cash Out 1,127.9 2,323.6 3,370.4 4,373.7 5,058.1
Avg monthly Operating Cash Out 94.0 193.6 280.9 364.5 421.5
Avg annual Cash Balance 1,281.6 4,237.3 8,997.5 15,380.5 23,101.3
Cash Burn Ratio 13.6 21.9 32.0 42.2 54.8
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Financial Charts
Model Name
24 months ($) 5 years ($)

Built with finmodelslab.com template Financial Graphs 12/06/2021

Financial Charts
Model Name


Financial Charts
Model Name


Financial Charts
Model Name


Customers Charts
Model Name
24 months 5 years

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Customers Charts
Model Name
24 months 5 years

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SaaS Charts
Model Name

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SaaS Charts
Model Name


SaaS Charts
Model Name


SaaS Charts
Model Name


Benchmark KPIs
Model Name
Go to the Table of Contents
KPI's LTV/CAC
Industry 2020 2021 2022 2023 2024
LTV/CAC 3.0 44.4 41.9 38.8 36.0 38.1
Churn rate, % 6.0% 3.8% 3.8% 3.8% 3.8% 3.7%
MoM Net MRR growth, % 15% 25% 5% 3% 2% 1%
Gross Margin, % 70% 90% 90% 90% 90% 90%
EBITDA, % 40% 62% 67% 67% 67% 68%
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Churn rate, % MoM Net MRR growth, %
PURCHASE PREMIUM V
Gross Margin, % EBITDA, %
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Sources and Uses
Model Name
Go to the Table of Contents
Funding Structure ($'000)
Debts 150.0 33.3% Debts

Equity 300.0 66.7% Equity
Total Funding 450.0 100.0%
Gearing (debt to equity) 0.5x
Debts
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Sources of Funds ($'000)
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Debt_1 100.0 22.2% Debt_1
Debt_2 50.0 11.1% Debt_2
Debt_3 - - Debt_3
Total Debts 150.0 33.3% Founders
Angel
Equity Seed
Founders - - Series A
PURCHASE PREMIU
Angel 300.0 66.7%
Seed - -
Series A - -
Total Equity 300.0 66.7%
Total Funding 450.0 100.0%
Sources and Uses ($'000)

First 12 months
Sources Uses
Revenue receipts 2,957.5 86.8% COSS 250.0 7.3%
Debt Drawdowns 150.0 4.4% Variable Expenses 556.5 16.3%
Equity Raisings 300.0 8.8% Fixed Expenses 45.8 1.3%
Salaries & Wages 110.0 3.2%
Debt Repayments 19.2 0.6%
Interest Paid 14.1 0.4%
Corporate Tax Paid 151.4 4.4%
Capital Expenditure 50.0 1.5%
Cash in Bank 2,210.4 64.9%
Total Sources 3,407.5 100.0% Total Uses 3,407.5 100.0%
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CapTable Print
Model Name
Capitalization Table Outputs

Angel Seed Series A Series A Series A Fully Diluted % Fully
Shareholder Founder Common Founder Options Angel Shares Seed Shares
$ Invested $ Invested $ Invested Shares % Shares Diluted
Founder #1 1,000 500 1,500 19.4%
Founder #2 - - - –
Founder #3 - - - –
Employee #1 - - - –
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Other Staff - 100 100 1.3%
Unissued ESOP - 1,165 1,165 15.1%
Angel Investor #1 300,000 4,965 4,965 64.2%
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Angel Investor #2 - - - –
Seed Investor #1 - - - –
PURCHASE PREMIUM
Series-A Investor #1 - - – - –
Total 1,000 1,765 300,000 4,965 - - - - – 7,730 100.0%
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Angel Round CapTable
Model Name
Capitalization Table Outputs -Angel Round CapTable Summary
Summary of Cap Table - Before Angel Summary of Cap Table - After Angel
Shareholder FD Shares FD % Shareholder FD Shares FD %
Founders 1,500 90.6% Founders 1,500 22.7%
Employees 100 6.0% Employees 100 1.5%
New Option Pool 55 3.3% Unissued Employee Stock Options Plan 55 0.8%
Angel Investors 4,965 75.0%
Total 1,655 100.0% Total 6,620 100%
Shareholder
Founder Cap Table
Common Stock
Common
Options
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Capitalization Table Outputs -Angel Round CapTable
Total Outstanding
% Fully
Diluted
Angel Investment,
$
Angel Investment
Common Stock Common (%)
Total
Outstanding
% Fully Diluted
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Founder #1 1,000 500 1,500 90.6% – 1,500 22.7%
Founder #2 - - - – – - –
Founder #3 - - - – – - –
Employee #1 - - - – – - –
Employee #2 - - - – – - –
Employee #3 - - - – – - –
Employee #4 - - - – – - –
PURCHASE PREMIUM
Other Staff - 100 100 6.0% – 100 1.5%
Unissued Employee Stock
- 55 55 3.3% – 55 0.8%
Options Plan
Angel Investor #1 300,000 4,965 100.0% 4,965 75.0%
Angel Investor #2 - - – - –
Total 1,000 655 1,655 100.0% 300,000 4,965 100.0% 6,620 100.0%
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Seed Round CapTable
Model Name
Capitalization Table Outputs -Seed Round CapTable Summary
Summary of Cap Table Summary of Cap Table - After Angel Summary of Cap Table - After Seed
Shareholder FD Shares FD % Shareholder FD Shares FD % Shareholder FD Shares FD %
Founders 1,500 67.9% Founders 1,500 20.9% Founders 1,500 20.9%
Employees 100 4.5% Employees 100 1.4% Employees 100 1.4%
New Option Pool 610 27.6% Unissued Employee Stock Options Plan 610 8.5% Unissued Employee Stock Options Plan 610 8.5%
Angel Investors 4,965 69.2% Angel Investors 4,965 69.2%

Seed Investors - 0.0%
Total 2,210 100.0% Total 7,175 100% Total 7,175 100%
Seed Round CapTable Cap Table Calculations
Founder Cap Table Angel Investment Seed Investment

Common Total % Fully Common Total % Fully Preference Total % Fully
Shareholder Common Stock Angel Investment, $ Common Stock Seed Investment, $ Preference Shares
Options Outstanding Diluted (%) Outstanding Diluted (%) Outstanding Diluted
Founder #1 1,000 500 1,500 67.9% – 1,500 20.9% – 1,500 20.9%
Founder #2 - - - 0.0% – - – – - –
Founder #3 - - - 0.0% – - – – - –
Employee #1 - - - 0.0% – - – – - –
Employee #2 - - - 0.0% – - – – - –
Employee #3 - - - 0.0% – - – – - –

Employee #4 - - - 0.0% – - – – - –
Other Staff - 100 100 4.5% – 100 1.4% – 100 1.4%
Unissued Employee
- 610 610 27.6% – 610 8.5% – 610 8.5%
Stock Options Plan
Angel Investor #1 300,000 4,965 100.0% 4,965 69.2% – 4,965 69.2%
Angel Investor #2 - - – - – – - –
Angel Investor #3 - - – - – – - –
Angel Investor #4 - - – - – – - –
Angel Investor #5 - - – - – – - –
Seed Investor #1 – - – - - – - –
Seed Investor #2 – - – - - – - –
Seed Investor #3 – - – - - – - –
Seed Investor #4 – - – - - – - –
Seed Investor #5 – - – - - – - –
Total 1,000 1,210 2,210 100.0% 300,000 4,965 100% 7,175 100.0% - - – 7,175 100.0%
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Pricing & billing inputs
Model Name
Customer Pricing by offerings
Revenue
Regular Price per month, $ UPSELL Set up fee, $ Booking Price per contract, $
Terms
One time revenue per
2020 2021 2022 2023 2024 UpSell, % UpSell Extra, $ Delay, M 2020 2021 2022 2023 2024
new customer, $
Base
Monthly payment cycle 40.0 40.0 40.0 40.0 40.0 5.00% 10.00 99.00 3 40.5 40.5 40.5 40.5 40.5

Annual payment cycle 30.0 30.0 30.0 30.0 30.0 5.00% 10.00 99.00 3 366.0 366.0 366.0 366.0 366.0
Annual payment discount 25% 25% 25% 25% 25%
Medium
Monthly payment cycle 60.0 60.0 60.0 60.0 60.0 10.00% 20.00 129.00 1 62.0 62.0 62.0 62.0 62.0
Annual payment cycle 50.0 50.0 50.0 50.0 50.0 10.00% 20.00 129.00 1 624.0 624.0 624.0 624.0 624.0
Annual payment discount 17% 17% 17% 17% 17%
Enterprise
Monthly payment cycle
Annual payment cycle
Annual payment discount
100.0
10%
90.0
100.0
10%
90.0
100.0
10%
90.0
100.0
10%
90.0
100.0
10%
90.0
20.00%
20.00%
30.00
30.00
199.00
199.00
1
1
106.0
1,152.0
106.0
1,152.0
106.0
1,152.0
106.0
1,152.0
106.0
1,152.0
Advertisement Revenue Assumptions
# Monthly Impressions per Freemium customer

Cost per 1000 Impressions (CPM), $
2020
15.0
150.00
2021
15.0
150.00
2022
15.0
150.00
2023
15.0
150.00
2024
15.0
150.00
Built with finmodelslab.com template Pricing Billing inputs 12/06/2021

Customers Movement Setup
Model Name
Conversion From Freemium Customer Churn Customer Movement

to Paying Customers
Average Monthly Churn Rate
2020 2021 2022 2023 2024
Base To Base To Medium To Enterprise
1M 5.00% Monthly payment cycle - Monthly Churn 5.00% 5.00% 5.00% 5.00% 5.00% From Base 5.00% 10.00%
2M 4.00% Annual payment cycle - Monthly Churn 4.00% 4.00% 4.00% 4.00% 4.00% From Medium 6.00% 10.00%
3M 3.00% Annual payment cycle - Annual Churn 38.73% 38.73% 38.73% 38.73% 38.73% From Enterprise 7.00% 5.00%

4M 2.00%
5M 1.00% Medium
6M Monthly payment cycle - Monthly Churn 5.00% 5.00% 5.00% 5.00% 5.00%
7M Annual payment cycle - Monthly Churn 4.00% 4.00% 4.00% 4.00% 4.00%
8M Annual payment cycle - Annual Churn 38.73% 38.73% 38.73% 38.73% 38.73%
9M
Enterprise

10M
11M Monthly payment cycle - Monthly Churn 3.00% 3.00% 3.00% 3.00% 3.00%
12M Annual payment cycle - Monthly Churn 2.00% 2.00% 2.00% 2.00% 2.00%
Total 15.00% Annual payment cycle - Annual Churn 21.53% 21.53% 21.53% 21.53% 21.53%
Built with finmodelslab.com template Customer Churn and Movement setup 12/06/2021
Seasonality Setup
Model Name
Marketing Expenses Seasonality Assumptions
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Check
Seasonality 8.7% 6.4% 8.3% 6.6% 8.9% 8.0% 7.6% 10.0% 9.4% 8.0% 8.0% 10.1% 100%
Marketing Expenses, $ Total
THIS IS A TRIAL VER

2020 20,880 15,360 19,920 15,840 21,360 19,200 18,240 24,000 22,560 19,200 19,200 24,240 240,000
2021 26,100 19,200 24,900 19,800 26,700 24,000 22,800 30,000 28,200 24,000 24,000 30,300 300,000
2022 32,625 24,000 31,125 24,750 33,375 30,000 28,500 37,500 35,250 30,000 30,000 37,875 375,000
2023 40,781 30,000 38,906 30,938 41,719 37,500 35,625 46,875 44,063 37,500 37,500 47,344 468,750
2024 37,715 27,744 35,981 28,611 38,582 34,680 32,946 43,350 40,749 34,680 34,680 43,784 433,500
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PURCHASE PREMIUM V
Built with finmodelslab.com template Seasonality setup 12/06/2021

Wages
Model Name
Salaries & Wages - Assumptions

Staff numbers Annual Salary raise per position Monthly
Tax Rate (%)
Average Staff Numbers by years 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024 Bonus, %
44,196 44,561 44,926 45,291 45,657 2020 2021 2022 2023 2024
Categories Hire Fire Annual Salary, $
HC_Placeholder1 Jan-20 Dec-24 100,000 1.0 2.0 3.0 4.0 5.0 3% 3% 3% 3% 0.0% 10.0%
HC_Placeholder2 Jan-20 Dec-24



Average Total Staff 1.0 2.0 3.0 4.0 5.0
Built with finmodelslab.com template Wages assumptions 12/06/2021

Cost of Services Sold
Model Name
Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20

Financial Year 2020 2020 2020 2020 2020 2020
COSS - Assumptions
Total Revenue, $ 75,597 84,546 122,102 134,156 174,462 193,475
COSS Expenses by years

Categories 2020 2021 2022 2023 2024
THIS IS A TRIAL VE
COSS_Placeholder1 as % of Total Revenue, $ 10.0% 10.0% 10.0% 10.0% 10.0%
COSS_Placeholder2 as % of Total Revenue, $
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PURCHASE PREMIUM
Built with finmodelslab.com template Cost of Services Sold inputs 12/06/2021

Variable Expenses
Model Name
Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20

Financial Year 2020 2020 2020 2020 2020 2020
Variable Expenses - Assumptions

Total Revenue, $ 75,597 84,546 122,102 134,156 174,462 193,475
Active Customers 332 590 926 1,201 1,560 1,882
New Customers 332 265 348 294 383 352
THIS IS A TRIAL VE
Variable Expenses by years
Categories 2020 2021 2022 2023 2024
VC_Placeholder1 as % of Total Revenue, $ 1.0% 1.0% 1.0% 1.0% 1.0%
VC_Placeholder2 as % of Total Revenue, $
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VC_Placeholder6 as $ per Active Customer 10.0 10.0 10.0 10.0 10.0
VC_Placeholder7 as $ per Active Customer
VC_Placeholder11 as $ per New Customer 10.0 10.0 10.0 10.0 10.0
VC_Placeholder12 as $ per New Customer
PURCHASE PREMIUM
Customer Acquisition Cost as $ per New Customer
Built with finmodelslab.com template Variable Expenses 12/06/2021

Fixed Expenses
Model Name
31 29 31 30 31 30 31 31 30 31 30 31 31 28
Fixed Expenses & Growth rates - Assumptions

Yearly Growth Rate Yearly Growth Rate Multiple
Categories Launch date End date Periodicity Amount, $ 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
FC_Placeholder1 Jan-20 Dec-24 One time 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder2 Jan-20 Dec-24 Daily 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder3 Jan-20 Dec-24 Weekly 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder4 Jan-20 Dec-24 Bi-Weekly/Fortnight 100 5% 5% 5% 5% 100% 105% 110% 116% 122%

FC_Placeholder5 Jan-20 Dec-24 Monthly 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder6 Jan-20 Dec-24 Quarterly 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder7 Jan-20 Dec-24 Semi-Annually 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder8 Jan-20 Dec-24 Yearly 100 5% 5% 5% 5% 100% 105% 110% 116% 122%
FC_Placeholder9 Jan-20 Dec-24 5% 5% 5% 5% 100% 105% 110% 116% 122%


Built with finmodelslab.com template Fixed Expenses inputs 12/06/2021

Assets
Model Name
Month
Financial Year
Assets - Assumptions
Launch Useful time, Opening

Categories
date Years Balance/Cost, $
Asset_Placeholder_1 Jan-20 5 50,000
Asset_Placeholder_2 Jan-20
THIS IS A TRIAL VE
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PURCHASE PREMIUM
Built with finmodelslab.com template Assets inputs 12/06/2021

CapTable Inputs
Model Name
Cap Table Assumptions

Common Common % Fully
Shareholder Total Outstanding Assumptions - Angel Assumptions - Seed Assumptions - Series A
Stock Options Diluted
Founder #1 1,000 1,000 90.9% Employee Stock Options Plan Increase (Pre-funding) 555 Employee Stock Options Plan Increase (Pre-funding) 555 Employee Stock Options Plan Increase (Pre-funding) 555
Founder #2 - - 0.0% Date of Close Jan-20 Date of Close Jan-21 Date of Close Jan-22
Founder #3 - - 0.0%
Employee #1 - - - 0.0% Pre Money Valuation, $ 100,000 Pre Money Valuation, $ 1,000,000 Pre Money Valuation, $ 2,000,000

Employee #2 - - - 0.0% Angel Investor #1 300,000 Seed Investor #1 - Series-A Investor #1 -
Employee #3 - - - 0.0% Angel Investor #2 - Seed Investor #2 - Series-A Investor #2 -
Employee #4 - - - 0.0% Angel Investor #3 - Seed Investor #3 - Series-A Investor #3 -
Other Staff - 100 100 9.1% Angel Investor #4 - Seed Investor #4 - Series-A Investor #4 -
Unissued Employee Stock Options Plan - - 0.0% Angel Investor #5 - Seed Investor #5 - Series-A Investor #5 -
Total 1,000 100 1,100 100%
Shares Prior to Angel Round 1,655 Shares Prior to Seed Round 7,175 Shares Prior to Series-A 7,730
Share Price 60.42 Share Price 139.37 Share Price 258.73

Angel Investment 300,000 Seed Investment - Series A Investment -
Post Money Valuation 400,000 Post Money Valuation 1,000,000 Post Money Valuation 2,000,000
Cap Table Summary
Summary of Cap Table Summary of Cap Table - Post Angel Summary of Cap Table - Post Seed Summary of Cap Table - Post Series-A

Shareholder FD Shares FD % Shareholder FD Shares FD % Shareholder FD Shares FD % Shareholder FD Shares FD %
Founders 1,500 54.2% Founders 1,500 19.4% Founders 1,500 19.4% Founders 1,500 19.4%
Employees 100 3.6% Employees 100 1.3% Employees 100 1.3% Employees 100 1.3%
New Option Pool 1,165 42.1% Unissued ESOP 1,165 15.1% Unissued ESOP 1,165 15.1% Unissued ESOP 1,165 15.1%
Angel Investors 4,965 64.2% Angel Investors 4,965 64.2% Angel Investors 4,965 64.2%
Seed Investors - 0.0% Seed Investors - 0.0%
Series-A Investors - 0.0%
Total 2,765 100.0% Total 7,730 100% Total 7,730 100% Total 7,730 100%
Cap Table Calculations
Founder Cap Table Angel Investment Seed Investment Series-A Investment

Common Common % Fully Angel Investment, Common % Fully Preference Preference % Fully Series-A Preference Preference % Fully
Shareholder Total Outstanding Common Stock Total Outstanding Seed Investment, $ Total Outstanding Total Outstanding
Stock Options Diluted $ (%) Diluted Shares (%) Diluted Investment, $ Shares (%) Diluted
Founder #1 1,000 500 1,500 54.2% – 1,500 19.4% – 1,500 19.4% – 1,500 19.4%
Founder #2 - - - – – - – – - – – - –
Founder #3 - - - – – - – – - – – - –
Employee #1 - - - – – - – – - – – - –
Employee #2 - - - – – - – – - – – - –
Employee #3 - - - – – - – – - – – - –
Employee #4 - - - – – - – – - – – - –
Other Staff - 100 100 3.6% – 100 1.3% – 100 1.3% – 100 1.3%
Unissued ESOP - 1,165 1,165 42.1% – 1,165 15.1% – 1,165 15.1% – 1,165 15.1%
Angel Investor #1 300,000 4,965 100.0% 4,965 64.2% – 4,965 64.2% – 4,965 64.2%
Angel Investor #2 - - – - – – - – – - –
Angel Investor #3 - - – - – – - – – - –
Angel Investor #4 - - – - – – - – – - –
Angel Investor #5 - - – - – – - – – - –
Seed Investor #1 – - – - - – - – – - –
Seed Investor #2 – - – - - – - – – - –
Seed Investor #3 – - – - - – - – – - –
Seed Investor #4 – - – - - – - – – - –
Seed Investor #5 – - – - - – - – – - –
Series-A Investor #1 – - – – - – - - – - –
Total 1,000 1,765 2,765 100.0% 300,000 4,965 100.0% 7,730 100.0% - - – 7,730 100.0% - - – 7,730 100.0%
Built with finmodelslab.com template CapTable Inputs 12/06/2021

Options
Model Name
Capitalization Table Summary

Fully Diluted
Shareholder % Fully Diluted
Shares
Founders 1,000 90.9%
Employees 100 9.1%
Unissued ESOP - 0.0%
TOTAL 1,100 100.0%
Shareholder
Unissued Employee
THIS IS A TRIAL VE
Capitalization Table New options (This is AFTER the founding of the company)
Employee Stock Options

Plan Increase (Pre- Post-Investment ESOP Issuance of Options
Unissued ESOP end of
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Stock Options Plan Investment
funding)
Angel 555 555 610 500 55

Seed 610 555 1,165 - 610
Series A 1,165 555 1,720 - 1,165
PURCHASE PREMIUM
Capitalization Table New Issuance of Options
Shareholder Angel Seed Series A At Exit

Founder #1 500 - - 1,500
Founder #2 - - - 0
Founder #3 - - - 0
Employee #1 - - - 0
Employee #2 - - - 0
Employee #3 - - - 0
Employee #4 - - - 0
Other Staff - - - 100
New Issuance of Options 500 0 0 1,600
Unvested Options 55 610 1,165 1,165
Total Shares 555 610 1,165 2,765
Built with finmodelslab.com template Option inputs 12/06/2021

Capital
Model Name
Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Capital - Calculation, $
Debt_1
Funds Drawn

Opening Balance - 100,000 98,776 97,539 96,290 95,028 93,754 92,467 91,167 89,855 88,529 87,190 85,837 84,471 83,091 81,698 80,290 78,869 77,433 75,983 74,518 73,039 71,545 70,036 68,512 66,972 65,418 63,847 62,262 60,660 59,042 57,408 55,757 54,091 52,407 50,707 48,989 47,255 45,503 43,733 41,946 40,141 38,318 36,477 34,617 32,739 30,842 28,926 26,991 25,036 23,062 21,068 19,055 17,021 14,966 12,892 10,796 8,680 6,542 4,383
Debt Drawdowns 100,000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Repayments - - 1,224 - 1,237 - 1,249 - 1,262 - 1,274 - 1,287 - 1,300 - 1,313 - 1,326 - 1,339 - 1,353 - 1,366 - 1,380 - 1,394 - 1,407 - 1,422 - 1,436 - 1,450 - 1,465 - 1,479 - 1,494 - 1,509 - 1,524 - 1,539 - 1,555 - 1,570 - 1,586 - 1,602 - 1,618 - 1,634 - 1,650 - 1,667 - 1,684 - 1,700 - 1,717 - 1,735 - 1,752 - 1,769 - 1,787 - 1,805 - 1,823 - 1,841 - 1,860 - 1,878 - 1,897 - 1,916 - 1,935 - 1,955 - 1,974 - 1,994 - 2,014 - 2,034 - 2,054 - 2,075 - 2,096 - 2,116 - 2,138 - 2,159 - 2,181
Closing Debt Balance 100,000 98,776 97,539 96,290 95,028 93,754 92,467 91,167 89,855 88,529 87,190 85,837 84,471 83,091 81,698 80,290 78,869 77,433 75,983 74,518 73,039 71,545 70,036 68,512 66,972 65,418 63,847 62,262 60,660 59,042 57,408 55,757 54,091 52,407 50,707 48,989 47,255 45,503 43,733 41,946 40,141 38,318 36,477 34,617 32,739 30,842 28,926 26,991 25,036 23,062 21,068 19,055 17,021 14,966 12,892 10,796 8,680 6,542 4,383 2,202
Debt Repayments Calculation - 1,224 1,237 1,249 1,262 1,274 1,287 1,300 1,313 1,326 1,339 1,353 1,366 1,380 1,394 1,407 1,422 1,436 1,450 1,465 1,479 1,494 1,509 1,524 1,539 1,555 1,570 1,586 1,602 1,618 1,634 1,650 1,667 1,684 1,700 1,717 1,735 1,752 1,769 1,787 1,805 1,823 1,841 1,860 1,878 1,897 1,916 1,935 1,955 1,974 1,994 2,014 2,034 2,054 2,075 2,096 2,116 2,138 2,159 2,181

Interest Expense
Interest Expense - 1,000 988 975 963 950 938 925 912 899 885 872 858 845 831 817 803 789 774 760 745 730 715 700 685 670 654 638 623 607 590 574 558 541 524 507 490 473 455 437 419 401 383 365 346 327 308 289 270 250 231 211 191 170 150 129 108 87 65 44
Debt_2

Funds Drawn
Opening Balance - - - - 50,000 49,388 48,769 48,145 47,514 46,877 46,234 45,584 44,927 44,264 43,595 42,919 42,235 41,546 40,849 40,145 39,434 38,716 37,991 37,259 36,519 35,772 35,018 34,256 33,486 32,709 31,924 31,131 30,330 29,521 28,704 27,879 27,045 26,204 25,353 24,495 23,627 22,751 21,867 20,973 20,071 19,159 18,239 17,309 16,370 15,421 14,463 13,495 12,518 11,531 10,534 9,527 8,510 7,483 6,446 5,398
Debt Drawdowns - - - 50,000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Repayments - - - - - 612 - 618 - 625 - 631 - 637 - 643 - 650 - 656 - 663 - 670 - 676 - 683 - 690 - 697 - 704 - 711 - 718 - 725 - 732 - 740 - 747 - 754 - 762 - 770 - 777 - 785 - 793 - 801 - 809 - 817 - 825 - 833 - 842 - 850 - 859 - 867 - 876 - 885 - 894 - 902 - 912 - 921 - 930 - 939 - 949 - 958 - 968 - 977 - 987 - 997 - 1,007 - 1,017 - 1,027 - 1,037 - 1,048 - 1,058
Closing Debt Balance - - - 50,000 49,388 48,769 48,145 47,514 46,877 46,234 45,584 44,927 44,264 43,595 42,919 42,235 41,546 40,849 40,145 39,434 38,716 37,991 37,259 36,519 35,772 35,018 34,256 33,486 32,709 31,924 31,131 30,330 29,521 28,704 27,879 27,045 26,204 25,353 24,495 23,627 22,751 21,867 20,973 20,071 19,159 18,239 17,309 16,370 15,421 14,463 13,495 12,518 11,531 10,534 9,527 8,510 7,483 6,446 5,398 4,340
Debt Repayments Calculation - - - - 612 618 625 631 637 643 650 656 663 670 676 683 690 697 704 711 718 725 732 740 747 754 762 770 777 785 793 801 809 817 825 833 842 850 859 867 876 885 894 902 912 921 930 939 949 958 968 977 987 997 1,007 1,017 1,027 1,037 1,048 1,058
Interest Expense
Interest Expense - - - - 500 494 488 481 475 469 462 456 449 443 436 429 422 415 408 401 394 387 380 373 365 358 350 343 335 327 319 311 303 295 287 279 270 262 254 245 236 228 219 210 201 192 182 173 164 154 145 135 125 115 105 95 85 75 64 54
Debt_3
Funds Drawn
Opening Balance - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Drawdowns - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Repayments - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Closing Debt Balance - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Repayments Calculation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Interest Expense
Interest Expense - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Total Debts, $
Funds Drawn
Opening Balance - 100,000 98,776 97,539 146,290 144,416 142,524 140,612 138,682 136,732 134,762 132,773 130,764 128,735 126,686 124,616 122,526 120,414 118,282 116,128 113,953 111,755 109,536 107,295 105,031 102,745 100,436 98,103 95,748 93,369 90,966 88,539 86,087 83,612 81,111 78,585 76,035 73,458 70,856 68,228 65,574 62,893 60,185 57,450 54,688 51,898 49,081 46,235 43,360 40,457 37,525 34,564 31,573 28,552 25,501 22,419 19,307 16,163 12,988 9,781
Debt Drawdowns 100,000 - - 50,000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debt Repayments - - 1,224 - 1,237 - 1,249 - 1,874 - 1,893 - 1,911 - 1,931 - 1,950 - 1,969 - 1,989 - 2,009 - 2,029 - 2,049 - 2,070 - 2,091 - 2,111 - 2,133 - 2,154 - 2,175 - 2,197 - 2,219 - 2,241 - 2,264 - 2,286 - 2,309 - 2,332 - 2,356 - 2,379 - 2,403 - 2,427 - 2,451 - 2,476 - 2,501 - 2,526 - 2,551 - 2,576 - 2,602 - 2,628 - 2,654 - 2,681 - 2,708 - 2,735 - 2,762 - 2,790 - 2,818 - 2,846 - 2,874 - 2,903 - 2,932 - 2,961 - 2,991 - 3,021 - 3,051 - 3,082 - 3,112 - 3,144 - 3,175 - 3,207 - 3,239
Closing Debt Balance 100,000 98,776 97,539 146,290 144,416 142,524 140,612 138,682 136,732 134,762 132,773 130,764 128,735 126,686 124,616 122,526 120,414 118,282 116,128 113,953 111,755 109,536 107,295 105,031 102,745 100,436 98,103 95,748 93,369 90,966 88,539 86,087 83,612 81,111 78,585 76,035 73,458 70,856 68,228 65,574 62,893 60,185 57,450 54,688 51,898 49,081 46,235 43,360 40,457 37,525 34,564 31,573 28,552 25,501 22,419 19,307 16,163 12,988 9,781 6,542
Interest Expense
Interest Expense - 1,000 988 975 1,463 1,444 1,425 1,406 1,387 1,367 1,348 1,328 1,308 1,287 1,267 1,246 1,225 1,204 1,183 1,161 1,140 1,118 1,095 1,073 1,050 1,027 1,004 981 957 934 910 885 861 836 811 786 760 735 709 682 656 629 602 575 547 519 491 462 434 405 375 346 316 286 255 224 193 162 130 98
Ordinary Equity, $
Ordinary Equity Balances
Opening Balance 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Founders - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Angel 300,000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Seed - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Series A - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Equity Repayments
Closing Ordinary Equity 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Dividends Payable & Paid, $
Opening Retained Profits - 23,007 56,069 111,177 177,633 266,928 370,889 488,948 631,760 792,139 964,718 1,152,137 1,362,430 1,576,728 1,797,846 2,036,631 2,282,565 2,547,881 2,824,712 3,112,524 3,422,111 3,746,408 4,080,026 4,425,655 4,791,435 5,158,711 5,530,859 5,918,841 6,312,146 6,723,205 7,144,234 7,574,646 8,025,507 8,489,843 8,962,084 9,444,902 9,946,666 10,448,650 10,954,740 11,476,007 12,001,877 12,545,014 13,097,726 13,659,293 14,241,151 14,836,446 15,439,293 16,052,275 16,684,087 17,312,403 17,940,175 18,578,651 19,217,368 19,868,939 20,525,814 21,187,501 21,865,160 22,551,831 23,242,009 23,938,534
Net Profit After Tax (NPAT) 23,007 33,062 55,107 66,457 89,295 103,960 118,059 142,812 160,378 172,579 187,419 210,293 214,298 221,119 238,785 245,934 265,316 276,831 287,812 309,587 324,296 333,619 345,629 365,779 367,276 372,148 387,982 393,305 411,059 421,029 430,412 450,861 464,336 472,241 482,818 501,764 501,984 506,091 521,267 525,870 543,137 552,713 561,567 581,858 595,295 602,847 612,982 631,812 628,317 627,772 638,476 638,717 651,570 656,876 661,686 677,659 686,671 690,178 696,525 711,253
Maximum Dividends Allowed 23,007.0 56,069.3 111,176.6 177,633.2 266,928.4 370,888.7 488,947.9 631,760.2 792,138.6 964,718.1 1,152,137.3 1,362,429.9 1,576,727.6 1,797,846.4 2,036,630.9 2,282,564.6 2,547,880.8 2,824,711.6 3,112,524.1 3,422,111.4 3,746,407.9 4,080,026.4 4,425,655.4 4,791,434.9 5,158,711.2 5,530,858.8 5,918,841.1 6,312,146.4 6,723,205.1 7,144,234.2 7,574,645.9 8,025,506.9 8,489,843.1 8,962,083.9 9,444,901.6 9,946,665.8 10,448,649.5 10,954,740.0 11,476,007.0 12,
Built with finmodelslab.com template 12/06/2021

Book Assets
Model Name
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Book Assets - Summary, $
Asset_Placeholder_1 - 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3
Asset_Placeholder_2 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Opening Net Book Value - 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3
Asset_Placeholder_1 50,000.0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Capital Expenditure 50,000.0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Asset_Placeholder_1 (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3)

Book Depreciation (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3)
Asset_Placeholder_1 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3 (0.0)
Closing Net Book Value 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3 (0.0)
Error Values - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Balance Check - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Total Error Checks Result - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Negative Capital Expenditure - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Negative Book Depreciation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Negative Closing Balances - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Total Alert Checks Result - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Book Assets - Schedules, $
Asset_Placeholder_1
Opening Net Book Value - 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3
Capital Expenditure 50,000.0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Book Depreciation (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3) (833.3)
Closing Net Book Value 49,166.7 48,333.3 47,500.0 46,666.7 45,833.3 45,000.0 44,166.7 43,333.3 42,500.0 41,666.7 40,833.3 40,000.0 39,166.7 38,333.3 37,500.0 36,666.7 35,833.3 35,000.0 34,166.7 33,333.3 32,500.0 31,666.7 30,833.3 30,000.0 29,166.7 28,333.3 27,500.0 26,666.7 25,833.3 25,000.0 24,166.7 23,333.3 22,500.0 21,666.7 20,833.3 20,000.0 19,166.7 18,333.3 17,500.0 16,666.7 15,833.3 15,000.0 14,166.7 13,333.3 12,500.0 11,666.7 10,833.3 10,000.0 9,166.7 8,333.3 7,500.0 6,666.7 5,833.3 5,000.0 4,166.7 3,333.3 2,500.0 1,666.7 833.3 (0.0)
Asset_Placeholder_2
Opening Net Book Value - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Capital Expenditure - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Book Depreciation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Closing Net Book Value - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Asset_Placeholder_3

Asset_Placeholder_4

Asset_Placeholder_5

Asset_Placeholder_6

Asset_Placeholder_7


Outputs
Model Name
Year # 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Marketing Budget, $
Monthly Mktg. Budget - Online, $ 10,440 7,680 9,960 7,920 10,680 9,600 9,120 12,000 11,280 9,600 9,600 12,120 13,050 9,600 12,450 9,900 13,350 12,000 11,400 15,000 14,100 12,000 12,000 15,150 16,313 12,000 15,563 12,375 16,688 15,000 14,250 18,750 17,625 15,000 15,000 18,938 20,391 15,000 19,453 15,469 20,859 18,750 17,813 23,438 22,031 18,750 18,750 23,672 21,402 15,744 20,418 16,236 21,894 19,680 18,696 24,600 23,124 19,680 19,680 24,846
Monthly Mktg. Budget - Offline, $ 10,440 7,680 9,960 7,920 10,680 9,600 9,120 12,000 11,280 9,600 9,600 12,120 13,050 9,600 12,450 9,900 13,350 12,000 11,400 15,000 14,100 12,000 12,000 15,150 16,313 12,000 15,563 12,375 16,688 15,000 14,250 18,750 17,625 15,000 15,000 18,938 20,391 15,000 19,453 15,469 20,859 18,750 17,813 23,438 22,031 18,750 18,750 23,672 16,313 12,000 15,563 12,375 16,688 15,000 14,250 18,750 17,625 15,000 15,000 18,938
Total Marketing Budget, $ 20,880 15,360 19,920 15,840 21,360 19,200 18,240 24,000 22,560 19,200 19,200 24,240 26,100 19,200 24,900 19,800 26,700 24,000 22,800 30,000 28,200 24,000 24,000 30,300 32,625 24,000 31,125 24,750 33,375 30,000 28,500 37,500 35,250 30,000 30,000 37,875 40,781 30,000 38,906 30,938 41,719 37,500 35,625 46,875 44,063 37,500 37,500 47,344 37,715 27,744 35,981 28,611 38,582 34,680 32,946 43,350 40,749 34,680 34,680 43,784
Visitors
Online visitors
Offline visitors
Total Visitors
11,600
209
11,809
8,533
154
8,687
11,067
199
11,266
8,800
158
8,958
11,867
214
12,080
10,667
192
10,859
10,133
182
10,316
13,333
240
13,573
12,533
226
12,759
10,667
192
10,859
10,667
192
10,859
13,467
242
13,709
13,050
251
13,301
9,600
185
9,785
12,450
239
12,689
9,900
190
10,090
13,350
257
13,607
12,000
231
12,231
11,400
219
11,619
15,000
288
15,288
14,100
271
14,371
12,000
231
12,231
12,000
231
12,231
15,150
291
15,441
14,830
302
15,132
10,909
222
11,131
14,148
288
14,436
11,250
229
11,479
15,170
309
15,479
13,636
278
13,914
12,955
264
13,218
17,045
347
17,393
16,023
326
16,349
13,636
278
13,914
13,636
278
13,914
17,216
351
17,567
16,992
364
17,356
12,500
268
12,768
16,211
347
16,558
12,891
276
13,167
17,383
372
17,755
15,625
335
15,960
14,844
318
15,162
19,531
419
19,950
18,359
393
18,753
15,625
335
15,960
15,625
335
15,960
19,727
423
20,149
16,463
281
16,744
12,111
207
12,318
15,706
268
15,974
12,489
213
12,703
16,842
288
17,129
15,138
259
15,397
14,382
246
14,627
18,923
323
19,246
17,788
304
18,092
15,138
259
15,397
15,138
259
15,397
19,112
327
19,439
Sales Opps
Sales Opps TO UNLOCK THIS REPORT
827 608 789 627 846 760 722 950 893 760 760 960 931 685 888 706 952 856 813 1,070 1,006 856 856 1,081 1,059 779 1,011 804 1,084 974 925 1,217 1,144 974 974 1,230 1,215 894 1,159 922 1,243 1,117 1,061 1,396 1,313 1,117 1,117 1,410 1,172 862 1,118 889 1,199 1,078 1,024 1,347 1,266 1,078 1,078 1,361

Freemium
New Freemium Users 521 383 497 395 533 479 455 599 563 479 479 605 587 432 560 445 600 539 512 674 634 539 539 681 667 491 637 506 683 614 583 767 721 614 614 775 765 563 730 581 783 704 669 880 827 704 704 889 738 543 704 560 755 679 645 849 798 679 679 857
Cumulative Freemium Users 521 904 1,401 1,796 2,328 2,807 3,262 3,861 4,424 4,902 5,381 5,986 6,572 7,004 7,564 8,009 8,609 9,148 9,660 10,335 10,968 11,508 12,047 12,728 13,395 13,886 14,523 15,029 15,712 16,325 16,908 17,675 18,396 19,010 19,624 20,398 21,164 21,727 22,457 23,038 23,821 24,524 25,193 26,073 26,900 27,604 28,307 29,196 29,934 30,478 31,182 31,742 32,498 33,177 33,822 34,671 35,468 36,147 36,826 37,684
New Paying Customers (conversion from Freemium) 26 40 56 62 70 71 71 77 81 78 76 81 83 78 80 75 79 80 80 87 91 88 86 91 94 88 90 86 90 91 91 99 103 100 98 104 107 100 104 98 103 104 104 113 119 115 112 119 116 104 104 96 100 100 100 109 114 111 108 115
1 26 19 25 20 27 24 23 30 28 24 24 30 29 22 28 22 30 27 26 34 32 27 27 34 33 25 32 25 34 31 29 38 36 31 31 39 38 28 37 29 39 35 33 44 41 35 35 44 37 27 35 28 38 34 32 42 40 34 34 43
2 - 21 15 20 16 21 19 18 24 23 19 19 24 23 17 22 18 24 22 20 27 25 22 22 27 27 20 25 20 27 25 23 31 29 25 25 31 31 23 29 23 31 28 27 35 33 28 28 36 30 22 28 22 30 27 26 34 32 27 27
3 - - 16 11 15 12 16 14 14 18 17 14 14 18 18 13 17 13 18 16 15 20 19 16 16 20 20 15 19 15 20 18 17 23 22 18 18 23 23 17 22 17 23 21 20 26 25 21 21 27 22 16 21 17 23 20 19 25 24 20
4 - - - 10 8 10 8 11 10 9 12 11 10 10 12 12 9 11 9 12 11 10 13 13 11 11 14 13 10 13 10 14 12 12 15 14 12 12 15 15 11 15 12 16 14 13 18 17 14 14 18 15 11 14 11 15 14 13 17 16
5 - - - - 5 4 5 4 5 5 5 6 6 5 5 6 6 4 6 4 6 5 5 7 6 5 5 7 7 5 6 5 7 6 6 8 7 6 6 8 8 6 7 6 8 7 7 9 8 7 7 9 7 5 7 6 8 7 6 8
6 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
7 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
8 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
9 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
10 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
11 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
12 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Active Freemium Users 495 838 1,279 1,612 2,075 2,483 2,867 3,389 3,871 4,271 4,674 5,197 5,701 6,055 6,534 6,904 7,425 7,885 8,317 8,905 9,448 9,899 10,352 10,942 11,515 11,918 12,464 12,885 13,478 14,000 14,493 15,161 15,779 16,292 16,807 17,478 18,137 18,599 19,226 19,708 20,388 20,988 21,552 22,319 23,027 23,616 24,208 24,977 25,600 26,038 26,639 27,103 27,759 28,337 28,882 29,622 30,305 30,873 31,444 32,186
Advertisement Revenue
Impressions, '000 7 13 19 24 31 37 43 51 58 64 70 78 86 91 98 104 111 118 125 134 142 148 155 164 173 179 187 193 202 210 217 227 237 244 252 262 272 279 288 296 306 315 323 335 345 354 363 375 384 391 400 407 416 425 433 444 455 463 472 483
Advertisement Revenue, $ 1,113 1,885 2,877 3,628 4,669 5,587 6,451 7,624 8,709 9,610 10,516 11,694 12,826 13,623 14,703 15,534 16,706 17,740 18,714 20,036 21,257 22,272 23,292 24,619 25,909 26,816 28,045 28,991 30,325 31,501 32,609 34,112 35,502 36,657 37,817 39,326 40,807 41,848 43,258 44,344 45,873 47,223 48,493 50,218 51,812 53,136 54,467 56,199 57,599 58,586 59,938 60,982 62,457 63,759 64,985 66,648 68,186 69,464 70,748 72,418
New Deals (Paying Customers)

New Deals (Paying Customers) 332 265 348 294 383 352 338 429 411 360 358 436 428 331 408 337 432 397 381 483 463 405 403 491 486 376 464 383 491 451 433 549 527 461 458 559 557 431 532 439 563 518 497 630 604 528 526 641 550 423 518 425 543 499 479 608 583 510 507 618
New Base Deals

Monthly payment cycle 41 33 43 37 48 44 42 54 51 45 45 55 53 41 51 42 54 50 48 60 58 51 50 61 61 47 58 48 61 56 54 69 66 58 57 70 70 54 67 55 70 65 62 79 76 66 66 80 69 53 65 53 68 62 60 76 73 64 63 77
Annual payment cycle 41 33 43 37 48 44 42 54 51 45 45 55 53 41 51 42 54 50 48 60 58 51 50 61 61 47 58 48 61 56 54 69 66 58 57 70 70 54 67 55 70 65 62 79 76 66 66 80 69 53 65 53 68 62 60 76 73 64 63 77
New Base Deals 83 66 87 73 96 88 84 107 103 90 89 109 107 83 102 84 108 99 95 121 116 101 101 123 121 94 116 96 123 113 108 137 132 115 115 140 139 108 133 110 141 129 124 158 151 132 131 160 137 106 129 106 136 125 120 152 146 127 127 155
New Medium Deals

New Medium Deals 100 79 104 88 115 106 101 129 123 108 107 131 128 99 123 101 129 119 114 145 139 121 121 147 146 113 139 115 147 135 130 165 158 138 138 168 167 129 160 132 169 155 149 189 181 159 158 192 165 127 155 128 163 150 144 182 175 153 152 185
New Enterprise Deals

New Enterprise Deals 149 119 156 132 172 158 152 193 185 162 161 196 192 149 184 152 194 178 171 217 208 182 181 221 219 169 209 172 221 203 195 247 237 207 206 251 251 194 240 198 253 233 224 284 272 238 237 288 247 191 233 191 244 225 216 274 262 229 228 278
New Deals Monthly payment cycle

Base 41 33 43 37 48 44 42 54 51 45 45 55 53 41 51 42 54 50 48 60 58 51 50 61 61 47 58 48 61 56 54 69 66 58 57 70 70 54 67 55 70 65 62 79 76 66 66 80 69 53 65 53 68 62 60 76 73 64 63 77
Medium 50 40 52 44 57 53 51 64 62 54 54 65 64 50 61 51 65 59 57 72 69 61 60 74 73 56 70 57 74 68 65 82 79 69 69 84 84 65 80 66 84 78 75 95 91 79 79 96 82 64 78 64 81 75 72 91 87 76 76 93
Enterprise 75 60 78 66 86 79 76 96 92 81 80 98 96 74 92 76 97 89 86 109 104 91 91 111 109 85 104 86 110 102 97 124 119 104 103 126 125 97 120 99 127 116 112 142 136 119 118 144 124 95 116 96 122 112 108 137 131 115 114 139
Total New Deals Monthly payment cycle 166 132 174 147 192 176 169 214 206 180 179 218 214 165 204 168 216 198 190 241 232 202 201 246 243 188 232 191 245 226 217 275 263 230 229 279 278 216 266 220 282 259 248 315 302 264 263 320 275 212 259 213 272 250 240 304 291 255 254 309
Renewals Monthly payment cycle

Base - 39 71 112 145 189 227 263 309 351 386 419 460 499 525 559 583 617 646 672 709 743 768 793 826 858 876 903 920 949 972 992 1,025 1,054 1,075 1,094 1,125 1,154 1,168 1,192 1,205 1,232 1,252 1,270 1,302 1,331 1,349 1,367 1,397 1,416 1,419 1,433 1,434 1,450 1,459 1,466 1,488 1,506 1,516 1,524
Medium - 47 81 123 154 197 231 262 304 340 367 393 429 462 479 507 523 553 575 595 628 657 676 694 723 751 761 784 794 819 838 852 883 909 924 938 966 991 998 1,019 1,026 1,050 1,067 1,080 1,111 1,136 1,150 1,162 1,191 1,204 1,199 1,209 1,206 1,220 1,227 1,230 1,253 1,270 1,275 1,280
Enterprise - 72 128 200 258 334 400 460 539 610 668 722 792 857 899 956 995 1,053 1,101 1,143 1,207 1,263 1,305 1,345 1,402 1,456 1,484 1,530 1,556 1,605 1,643 1,676 1,733 1,783 1,816 1,848 1,900 1,950 1,971 2,012 2,032 2,078 2,112 2,141 2,197 2,246 2,276 2,305 2,357 2,388 2,389 2,411 2,412 2,438 2,454 2,465 2,503 2,535 2,549 2,563
Total Renewals Monthly payment cycle - 159 280 435 558 719 858 986 1,151 1,301 1,421 1,535 1,681 1,818 1,903 2,021 2,101 2,222 2,322 2,411 2,544 2,663 2,749 2,831 2,952 3,065 3,121 3,217 3,270 3,373 3,452 3,520 3,641 3,745 3,814 3,880 3,990 4,095 4,136 4,224 4,263 4,360 4,431 4,490 4,610 4,713 4,775 4,834 4,945 5,008 5,008 5,053 5,052 5,108 5,140 5,162 5,244 5,311 5,340 5,367
Customers Churn Monthly payment cycle

Base - 2 4 6 8 10 12 14 16 18 20 22 24 26 28 29 31 32 34 35 37 39 40 42 43 45 46 48 48 50 51 52 54 55 57 58 59 61 61 63 63 65 66 67 69 70 71 72 74 75 75 75 75 76 77 77 78 79 80 80
Medium - 2 4 6 8 10 12 14 16 18 19 21 23 24 25 27 28 29 30 31 33 35 36 37 38 40 40 41 42 43

Offering 1
Model Name
Year # 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5
Financial Year 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024

Contract Length 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
New Customers 41 33 43 37 48 44 42 54 51 45 45 55 53 41 51 42 54 50 48 60 58 51 50 61 61 47 58 48 61 56 54 69 66 58 57 70 70 54 67 55 70 65 62 79 76 66 66 80 69 53 65 53 68 62 60 76 73 64 63 77
From Medium To Base

- 3 5 8 10 12 15 17 19 21 23 25 27 29 30 32 33 35 36 38 40 41 43 44 46 47 48 49 50 52 53 54 56 57 58 59 61 63 63 64 65 66 67 68 70 72 73 73 75 76 76 76 76 77 77 78 79 80 81 81
From Enterprise To Base - 5 9 14 19 24 29 33 39 44 48 52 57 62 65 69 72 76 79 83 87 91 94 97 101 105 107 110 112 116 119 121 125 129 131 133 137 141 142 145 147 150 152 154 159 162 164 166 170 172 172 174 174 176 177 178 181 183 184 185
From Offering 1 to other plans - (6) (11) (18) (23) (30) (36) (42) (49) (55) (61) (66) (73) (79) (83) (88) (92) (97) (102) (106) (112) (117) (121) (125) (130) (135) (138) (143) (145) (150) (153) (157) (162) (166) (170) (173) (178) (182) (184) (188) (190) (194) (198) (200) (206) (210) (213) (216) (221) (224) (224) (226) (226) (229) (230) (232) (235) (238) (239) (241)
Renewal - 39 71 112 145 189 227 263 309 351 386 419 460 499 525 559 583 617 646 672 709 743 768 793 826 858 876 903 920 949 972 992 1,025 1,054 1,075 1,094 1,125 1,154 1,168 1,192 1,205 1,232 1,252 1,270 1,302 1,331 1,349 1,367 1,397 1,416 1,419 1,433 1,434 1,450 1,459 1,466 1,488 1,506 1,516 1,524
Contracts Sold 41 75 117 153 199 239 277 325 370 406 441 484 525 552 588 614 650 680 707 746 782 809 834 870 903 922 951 968 999 1,023 1,044 1,079 1,109 1,131 1,152 1,184 1,215 1,229 1,255 1,268 1,297 1,318 1,336 1,371 1,401 1,420 1,439 1,471 1,491 1,494 1,508 1,510 1,526 1,536 1,543 1,566 1,586 1,595 1,604 1,626
From Base To Medium 5.0% - 2 4 6 8 10 12 14 16 18 20 22 24 26 28 29 31 32 34 35 37 39 40 42 43 45 46 48 48 50 51 52 54 55 57 58 59 61 61 63 63 65 66 67 69 70 71 72 74 75 75 75 75 76 77 77 78 79 80 80

From Base To Enterprise 10.0% - 4 7 12 15 20 24 28 33 37 41 44 48 53 55 59 61 65 68 71 75 78 81 83 87 90 92 95 97 100 102 104 108 111 113 115 118 121 123 125 127 130 132 134 137 140 142 144 147 149 149 151 151 153 154 154 157 159 160 160

Customers Lost - 2 4 6 8 10 12 14 16 18 20 22 24 26 28 29 31 32 34 35 37 39 40 42 43 45 46 48 48 50 51 52 54 55 57 58 59 61 61 63 63 65 66 67 69 70 71 72 74 75 75 75 75 76 77 77 78 79 80 80
Active Customers 41 75 117 153 199 239 277 325 370 406 441 484 525 552 588 614 650 680 707 746 782 809 834 870 903 922 951 968 999 1,023 1,044 1,079 1,109 1,131 1,152 1,184 1,215 1,229 1,255 1,268 1,297 1,318 1,336 1,371 1,401 1,420 1,439 1,471 1,491 1,494 1,508 1,510 1,526 1,536 1,543 1,566 1,586 1,595 1,604 1,626
Contract Price (Booking), $ 1,680 3,018 4,755 6,191 8,042 9,694 11,226 13,166 14,965 16,445 17,858 19,611 21,266 22,376 23,821 24,851 26,311 27,546 28,653 30,231 31,663 32,753 33,786 35,219 36,583 37,346 38,511 39,223 40,442 41,424 42,276 43,680 44,934 45,814 46,643 47,942 49,195 49,773 50,826 51,373 52,512 53,389 54,128 55,510 56,729 57,529 58,278 59,575 60,376 60,503 61,075 61,153 61,806 62,219 62,512 63,438 64,222 64,614 64,972 65,872
Billing Frequency 1
Each Payment Size 1,680 3,018 4,755 6,191 8,042 9,694 11,226 13,166 14,965 16,445 17,858 19,611 21,266 22,376 23,821 24,851 26,311 27,546 28,653 30,231 31,663 32,753 33,786 35,219 36,583 37,346 38,511 39,223 40,442 41,424 42,276 43,680 44,934 45,814 46,643 47,942 49,195 49,773 50,826 51,373 52,512 53,389 54,128 55,510 56,729 57,529 58,278 59,575 60,376 60,503 61,075 61,153 61,806 62,219 62,512 63,438 64,222 64,614 64,972 65,872

Payment Months 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Due Receipts, $ 1,680 3,018 4,755 6,191 8,042 9,694 11,226 13,166 14,965 16,445 17,858 19,611 21,266 22,376 23,821 24,851 26,311 27,546 28,653 30,231 31,663 32,753 33,786 35,219 36,583 37,346 38,511 39,223 40,442 41,424 42,276 43,680 44,934 45,814 46,643 47,942 49,195 49,773 50,826 51,373 52,512 53,389 54,128 55,510 56,729 57,529 58,278 59,575 60,376 60,503 61,075 61,153 61,806 62,219 62,512 63,438 64,222 64,614 64,972 65,872
Cash Receipts, $ 3 - - - 1,680 3,018 4,755 6,191 8,042 9,694 11,226 13,166 14,965 16,445 17,858 19,611 21,266 22,376 23,821 24,851 26,311 27,546 28,653 30,231 31,663 32,753 33,786 35,219 36,583 37,346 38,511 39,223 40,442 41,424 42,276 43,680 44,934 45,814 46,643 47,942 49,195 49,773 50,826 51,373 52,512 53,389 54,128 55,510 56,729 57,529 58,278 59,575 60,376 60,503 61,075 61,153 61,806 62,219 62,512 63,438 64,222
Accounts Receivable, $ 1,680 4,698 9,454 13,964 18,988 23,927 28,962 34,087 39,357 44,576 49,268 53,914 58,736 63,253 67,463 71,047 74,982 78,708 82,510 86,430 90,546 94,647 98,202 101,758 105,588 109,148 112,439 115,080 118,176 121,089 124,142 127,379 130,890 134,428 137,391 140,399 143,780 146,910 149,795 151,972 154,710 157,273 160,029 163,027 166,368 169,769 172,536 175,382 178,229 180,454 181,954 182,731 184,033 185,178 186,537 188,169 190,171 192,274 193,808 195,458
Accounts Payable, $ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Deferred Revenues, $ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Earned Revenues, $ 1,680 3,018 4,755 6,191 8,042 9,694 11,226 13,166 14,965 16,445 17,858 19,611 21,266 22,376 23,821 24,851 26,311 27,546 28,653 30,231 31,663 32,753 33,786 35,219 36,583 37,346 38,511 39,223 40,442 41,424 42,276 43,680 44,934 45,814 46,643 47,942 49,195 49,773 50,826 51,373 52,512 53,389 54,128 55,510 56,729 57,529 58,278 59,575 60,376 60,503 61,075 61,153 61,806 62,219 62,512 63,438 64,222 64,614 64,972 65,872
New Customers 41 33 43 37 48 44 42 54 51 45 45 55 53 41 51 42 54 50 48 60 58 51 50 61 61 47 58 48 61 56 54 69 66 58 57 70 70 54 67 55 70 65 62 79 76 66 66 80 69 53 65 53 68 62 60 76 73 64 63 77
From Medium To Base - 3 5 8 10 12 15 17 19 21 23 25 27 29 30 32 33 35 36 38 40 41 43 44 46 47 48 49 50 52 53 54 56 57 58 59 61 63 63 64 65 66 67 68 70 72 73 73 75 76 76 76 76 77 77 78 79 80 81 81
From Enterprise To Base - 5 9 14 19 24 29 33 39 44 48 52 57 62 65 69 72 76 79 83 87 91 94 97 101 105 107 110 112 116 119 121 125 129 131 133 137 141 142 145 147 150 152 154 159 162 164 166 170 172 172 174 174 176 177 178 181 183 184 185
Renewal for churn Revenue 100% - 41 77 123 165 218 269 318 380 441 496 551 616 681 735 798 853 920 983 1,044 1,119 1,191 1,257 1,323 1,400 1,478 1,542 1,616 1,682 1,760 1,834 1,906 1,993 2,078 2,155 2,232 2,322 2,412 2,487 2,575 2,651 2,742 2,829 2,913 3,014 3,113 3,202 3,292 3,396 3,489 3,567 3,656 3,733 3,825 3,911 3,995 4,095 4,193 4,282 4,371
Contracts Sold for Churn Revenue 41 77 123 165 218 269 318 380 441 496 551 616 681 735 798 853 920 983 1,044 1,119 1,191 1,257 1,323 1,400 1,478 1,542 1,616 1,682 1,760 1,834 1,906 1,993 2,078 2,155 2,232 2,322 2,412 2,487 2,575 2,651 2,742 2,829 2,913 3,014 3,113 3,202 3,292 3,396 3,489 3,567 3,656 3,733 3,825 3,911 3,995 4,095 4,193 4,282 4,371 4,473
Contract price w/o churn, $ 1,680 3,102 4,990 6,663 8,824 10,879 12,895 15,397 17,853 20,082 22,317 24,963 27,599 29,772 32,335 34,557 37,259 39,810 42,294 45,304 48,248 50,922 53,592 56,715 59,839 62,431 65,463 68,101 71,282 74,285 77,209 80,726 84,164 87,291 90,411 94,042 97,692 100,730 104,272 107,359 111,067 114,570 117,979 122,067 126,062 129,698 133,323 137,534 141,314 144,460 148,057 151,189 154,899 158,403 161,806 165,858 169,814 173,417 177,006 181,154
Earned Revenues w/o churn, $ 1,680 3,102 4,990 6,663 8,824 10,879 12,895 15,397 17,853 20,082 22,317 24,963 27,599 29,772 32,335 34,557 37,259 39,810 42,294 45,304 48,248 50,922 53,592 56,715 59,839 62,431 65,463 68,101 71,282 74,285 77,209 80,726 84,164 87,291 90,411 94,042 97,692 100,730 104,272 107,359 111,067 114,570 117,979 122,067 126,062 129,698 133,323 137,534 141,314 144,460 148,057 151,189 154,899 158,403 161,806 165,858 169,814 173,417 177,006 181,154
Cumulated Churn Revenue, $ - 84 235 473 782 1,184 1,669 2,230 2,889 3,637 4,459 5,352 6,333 7,396 8,515 9,706 10,948 12,264 13,641 15,074 16,585 18,168 19,806 21,495 23,256 25,086 26,953 28,878 30,839 32,862 34,933 37,047 39,231 41,477 43,768 46,100 48,497 50,957 53,446 55,987 58,556 61,181 63,851 66,557 69,333 72,169 75,045 77,959 80,938 83,957 86,982 90,036 93,093 96,184 99,295 102,420 105,592 108,803 112,034 115,283
New Booking, $ 1,680 1,341 1,760 1,486 1,939 1,783 1,711 2,170 2,081 1,820 1,811 2,208 2,165 1,675 2,067 1,705 2,184 2,008 1,927 2,444 2,344 2,050 2,040 2,486 2,459 1,904 2,351 1,939 2,485 2,284 2,192 2,781 2,667 2,332 2,321 2,829 2,818 2,182 2,696 2,224 2,850 2,620 2,514 3,189 3,059 2,675 2,662 3,245 2,782 2,144 2,621 2,152 2,750 2,528 2,426 3,077 2,951 2,581 2,568 3,130
New MRR, $ 1,680 1,341 1,760 1,486 1,939 1,783 1,711 2,170 2,081 1,820 1,811 2,208 2,165 1,675 2,067 1,705 2,184 2,008 1,927 2,444 2,344 2,050 2,040 2,486 2,459 1,904 2,351 1,939 2,485 2,284 2,192 2,781 2,667 2,332 2,321 2,829 2,818 2,182 2,696 2,224 2,850 2,620 2,514 3,189 3,059 2,675 2,662 3,245 2,782 2,144 2,621 2,152 2,750 2,528 2,426 3,077 2,951 2,581 2,568 3,130
Set up revenue, $ 99.0 4,107 3,279 4,301 3,633 4,741 4,357 4,182 5,305 5,087 4,449 4,427 5,396 5,291 4,096 5,054 4,167 5,340 4,908 4,710 5,975 5,730 5,011 4,986 6,078 6,012 4,655 5,747 4,739 6,075 5,583 5,359 6,797 6,519 5,701 5,673 6,915 6,889 5,335 6,590 5,435 6,968 6,404 6,146 7,796 7,477 6,539 6,507 7,931 6,801 5,241 6,406 5,261 6,722 6,179 5,930 7,522 7,213 6,309

Offering 2
Model Name
Year # 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5
Financial Year ### 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024

Contract Length 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
New Customers 50 40 52 44 57 53 51 64 62 54 54 65 64 50 61 51 65 59 57 72 69 61 60 74 73 56 70 57 74 68 65 82 79 69 69 84 84 65 80 66 84 78 75 95 91 79 79 96 82 64 78 64 81 75 72 91 87 76 76 93
From Base To Medium

- 2 4 6 8 10 12 14 16 18 20 22 24 26 28 29 31 32 34 35 37 39 40 42 43 45 46 48 48 50 51 52 54 55 57 58 59 61 61 63 63 65 66 67 69 70 71 72 74 75 75 75 75 76 77 77 78 79 80 80
From Enterprise To Medium - 4 7 10 13 17 21 24 28 31 34 37 41 44 46 49 51 54 57 59 62 65 67 69 72 75 76 79 80 83 85 86 89 92 94 95 98 101 102 104 105 107 109 110 113 116 117 119 121 123 123 124 124 126 127 127 129 131 131 132
Renewal - 47 81 123 154 197 231 262 304 340 367 393 429 462 479 507 523 553 575 595 628 657 676 694 723 751 761 784 794 819 838 852 883 909 924 938 966 991 998 1,019 1,026 1,050 1,067 1,080 1,111 1,136 1,150 1,162 1,191 1,204 1,199 1,209 1,206 1,220 1,227 1,230 1,253 1,270 1,275 1,280
Contracts Sold 50 85 130 163 207 243 276 320 358 387 414 452 486 504 533 551 582 606 626 662 692 711 730 761 790 801 825 836 862 882 897 930 957 972 987 1,016 1,044 1,050 1,073 1,080 1,106 1,123 1,136 1,169 1,196 1,210 1,223 1,253 1,268 1,262 1,273 1,269 1,284 1,291 1,295 1,319 1,336 1,342 1,348 1,370
From Medium To Base 6.0% - 3 5 8 10 12 15 17 19 21 23 25 27 29 30 32 33 35 36 38 40 41 43 44 46 47 48 49 50 52 53 54 56 57 58 59 61 63 63 64 65 66 67 68 70 72 73 73 75 76 76 76 76 77 77 78 79 80 81 81

From Medium To Enterprise 10.0% - 5 8 13 16 21 24 28 32 36 39 41 45 49 50 53 55 58 61 63 66 69 71 73 76 79 80 82 84 86 88 90 93 96 97 99 102 104 105 107 108 111 112 114 117 120 121 122 125 127 126 127 127 128 129 130 132 134 134 135

Customers Lost - 2 4 6 8 10 12 14 16 18 19 21 23 24 25 27 28 29 30 31 33 35 36 37 38 40 40 41 42 43 44 45 46 48 49 49 51 52 53 54 54 55 56 57 58 60 61 61 63 63 63 64 63 64 65 65 66 67 67 67
Active Customers 50 85 130 163 207 243 276 320 358 387 414 452 486 504 533 551 582 606 626 662 692 711 730 761 790 801 825 836 862 882 897 930 957 972 987 1,016 1,044 1,050 1,073 1,080 1,106 1,123 1,136 1,169 1,196 1,210 1,223 1,253 1,268 1,262 1,273 1,269 1,284 1,291 1,295 1,319 1,336 1,342 1,348 1,370
Billing Frequency 1

Payment Months 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Due Receipts, $ 3,087 5,263 8,031 10,079 12,824 15,088 17,082 19,812 22,204 23,980 25,663 28,005 30,133 31,251 33,072 34,137 36,062 37,556 38,835 41,017 42,880 44,103 45,266 47,212 48,992 49,655 51,147 51,804 53,466 54,659 55,630 57,647 59,321 60,284 61,199 63,019 64,704 65,123 66,507 66,946 68,551 69,628 70,463 72,509 74,171 75,029 75,840 77,700 78,587 78,274 78,918 78,680 79,599 80,051 80,302 81,754 82,862 83,219 83,553 84,920
Cash Receipts, $ 1 - 3,087 5,263 8,031 10,079 12,824 15,088 17,082 19,812 22,204 23,980 25,663 28,005 30,133 31,251 33,072 34,137 36,062 37,556 38,835 41,017 42,880 44,103 45,266 47,212 48,992 49,655 51,147 51,804 53,466 54,659 55,630 57,647 59,321 60,284 61,199 63,019 64,704 65,123 66,507 66,946 68,551 69,628 70,463 72,509 74,171 75,029 75,840 77,700 78,587 78,274 78,918 78,680 79,599 80,051 80,302 81,754 82,862 83,219 83,553
Earned Revenues, $ 3,087 5,263 8,031 10,079 12,824 15,088 17,082 19,812 22,204 23,980 25,663 28,005 30,133 31,251 33,072 34,137 36,062 37,556 38,835 41,017 42,880 44,103 45,266 47,212 48,992 49,655 51,147 51,804 53,466 54,659 55,630 57,647 59,321 60,284 61,199 63,019 64,704 65,123 66,507 66,946 68,551 69,628 70,463 72,509 74,171 75,029 75,840 77,700 78,587 78,274 78,918 78,680 79,599 80,051 80,302 81,754 82,862 83,219 83,553 84,920
New Customers 50 40 52 44 57 53 51 64 62 54 54 65 64 50 61 51 65 59 57 72 69 61 60 74 73 56 70 57 74 68 65 82 79 69 69 84 84 65 80 66 84 78 75 95 91 79 79 96 82 64 78 64 81 75 72 91 87 76 76 93
From Base To Medium - 2 4 6 8 10 12 14 16 18 20 22 24 26 28 29 31 32 34 35 37 39 40 42 43 45 46 48 48 50 51 52 54 55 57 58 59 61 61 63 63 65 66 67 69 70 71 72 74 75 75 75 75 76 77 77 78 79 80 80
From Enterprise To Medium - 4 7 10 13 17 21 24 28 31 34 37 41 44 46 49 51 54 57 59 62 65 67 69 72 75 76 79 80 83 85 86 89 92 94 95 98 101 102 104 105 107 109 110 113 116 117 119 121 123 123 124 124 126 127 127 129 131 131 132
Renewal for churn Revenue 100% - 50 87 136 176 228 275 319 377 432 478 525 583 640 682 737 781 839 893 944 1,010 1,073 1,128 1,182 1,250 1,317 1,367 1,431 1,483 1,551 1,614 1,673 1,751 1,824 1,888 1,951 2,030 2,108 2,167 2,241 2,302 2,382 2,455 2,524 2,614 2,699 2,773 2,847 2,938 3,015 3,073 3,147 3,206 3,285 3,356 3,425 3,513 3,597 3,669 3,742
Contracts Sold for Churn Revenue 50 87 136 176 228 275 319 377 432 478 525 583 640 682 737 781 839 893 944 1,010 1,073 1,128 1,182 1,250 1,317 1,367 1,431 1,483 1,551 1,614 1,673 1,751 1,824 1,888 1,951 2,030 2,108 2,167 2,241 2,302 2,382 2,455 2,524 2,614 2,699 2,773 2,847 2,938 3,015 3,073 3,147 3,206 3,285 3,356 3,425 3,513 3,597 3,669 3,742 3,831
Cumulated Churn Revenue, $ - 154 417 819 1,323 1,964 2,719 3,573 4,563 5,673 6,872 8,156 9,556 11,063 12,625 14,279 15,986 17,789 19,666 21,608 23,659 25,803 28,008 30,272 32,632 35,082 37,564 40,122 42,712 45,385 48,118 50,900 53,782 56,748 59,762 62,822 65,973 69,208 72,465 75,790 79,137 82,565 86,046 89,569 93,195 96,903 100,655 104,447 108,332 112,261 116,175 120,121 124,055 128,035 132,037 136,052 140,140 144,283 148,444 152,622
New Booking, $ 3,087 2,464 3,232 2,730 3,563 3,275 3,143 3,986 3,823 3,344 3,327 4,055 3,976 3,078 3,798 3,131 4,013 3,688 3,540 4,490 4,306 3,766 3,747 4,568 4,518 3,498 4,319 3,562 4,565 4,196 4,027 5,108 4,899 4,285 4,263 5,196 5,177 4,009 4,952 4,085 5,236 4,813 4,619 5,859 5,619 4,914 4,890 5,960 5,111 3,939 4,814 3,954 5,052 4,643 4,456 5,653 5,421 4,741 4,717 5,750
New MRR, $ 3,087 2,464 3,232 2,730 3,563 3,275 3,143 3,986 3,823 3,344 3,327 4,055 3,976 3,078 3,798 3,131 4,013 3,688 3,540 4,490 4,306 3,766 3,747 4,568 4,518 3,498 4,319 3,562 4,565 4,196 4,027 5,108 4,899 4,285 4,263 5,196 5,177 4,009 4,952 4,085 5,236 4,813 4,619 5,859 5,619 4,914 4,890 5,960 5,111 3,939 4,814 3,954 5,052 4,643 4,456 5,653 5,421 4,741 4,717 5,750
Set up revenue, $ 129.0 6,422 5,127 6,726 5,680 7,413 6,813 6,539 8,294 7,955 6,957 6,922 8,438 8,274 6,404 7,902 6,515 8,350 7,674 7,365 9,342 8,960 7,836 7,797 9,504 9,401 7,278 8,986 7,410 9,499 8,731 8,379 10,628 10,193 8,915 8,870 10,812 10,772 8,342 10,304 8,499 10,895 10,014 9,611 12,191 11,691 10,225 10,174 12,401 10,635 8,195 10,017 8,226 10,511 9,661 9,272 11,761 11,279

Offering 3
Model Name
Year # 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5
Financial Year ### 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024

Contract Length 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
New Customers 75 60 78 66 86 79 76 96 92 81 80 98 96 74 92 76 97 89 86 109 104 91 91 111 109 85 104 86 110 102 97 124 119 104 103 126 125 97 120 99 127 116 112 142 136 119 118 144 124 95 116 96 122 112 108 137 131 115 114 139
From Base To Enterprise

- 4 7 12 15 20 24 28 33 37 41 44 48 53 55 59 61 65 68 71 75 78 81 83 87 90 92 95 97 100 102 104 108 111 113 115 118 121 123 125 127 130 132 134 137 140 142 144 147 149 149 151 151 153 154 154 157 159 160 160
From Medium To Enterprise - 5 8 13 16 21 24 28 32 36 39 41 45 49 50 53 55 58 61 63 66 69 71 73 76 79 80 82 84 86 88 90 93 96 97 99 102 104 105 107 108 111 112 114 117 120 121 122 125 127 126 127 127 128 129 130 132 134 134 135
Renewal - 72 128 200 258 334 400 460 539 610 668 722 792 857 899 956 995 1,053 1,101 1,143 1,207 1,263 1,305 1,345 1,402 1,456 1,484 1,530 1,556 1,605 1,643 1,676 1,733 1,783 1,816 1,848 1,900 1,950 1,971 2,012 2,032 2,078 2,112 2,141 2,197 2,246 2,276 2,305 2,357 2,388 2,389 2,411 2,412 2,438 2,454 2,465 2,503 2,535 2,549 2,563
Contracts Sold 75 132 207 266 344 412 475 555 629 688 745 817 884 927 985 1,026 1,085 1,135 1,179 1,244 1,302 1,345 1,386 1,445 1,501 1,530 1,577 1,604 1,654 1,694 1,728 1,786 1,838 1,872 1,905 1,959 2,010 2,032 2,075 2,095 2,142 2,178 2,207 2,265 2,315 2,346 2,376 2,430 2,461 2,463 2,486 2,487 2,514 2,530 2,541 2,581 2,613 2,628 2,642 2,680
From Enterprise To Base 7.0% - 5 9 14 19 24 29 33 39 44 48 52 57 62 65 69 72 76 79 83 87 91 94 97 101 105 107 110 112 116 119 121 125 129 131 133 137 141 142 145 147 150 152 154 159 162 164 166 170 172 172 174 174 176 177 178 181 183 184 185
From Enterprise To Medium 5.0% - 4 7 10 13 17 21 24 28 31 34 37 41 44 46 49 51 54 57 59 62 65 67 69 72 75 76 79 80 83 85 86 89 92 94 95 98 101 102 104 105 107 109 110 113 116 117 119 121 123 123 124 124 126 127 127 129 131 131 132

Customers Lost - 2 4 6 8 10 12 14 17 19 21 22 24 27 28 30 31 33 34 35 37 39 40 42 43 45 46 47 48 50 51 52 54 55 56 57 59 60 61 62 63 64 65 66 68 69 70 71 73 74 74 75 75 75 76 76 77 78 79 79
Active Customers 75 132 207 266 344 412 475 555 629 688 745 817 884 927 985 1,026 1,085 1,135 1,179 1,244 1,302 1,345 1,386 1,445 1,501 1,530 1,577 1,604 1,654 1,694 1,728 1,786 1,838 1,872 1,905 1,959 2,010 2,032 2,075 2,095 2,142 2,178 2,207 2,265 2,315 2,346 2,376 2,430 2,461 2,463 2,486 2,487 2,514 2,530 2,541 2,581 2,613 2,628 2,642 2,680
Billing Frequency 1

Payment Months 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Due Receipts, $ 7,915 14,015 21,892 28,227 36,474 43,698 50,320 58,854 66,663 72,951 78,945 86,564 93,698 98,255 104,455 108,706 115,032 120,288 124,953 131,864 138,053 142,621 146,951 153,204 159,100 162,157 167,173 170,054 175,377 179,557 183,138 189,343 194,792 198,464 201,925 207,633 213,087 215,344 219,903 222,066 227,076 230,822 233,922 240,073 245,398 248,720 251,837 257,566 260,915 261,116 263,513 263,603 266,475 268,197 269,366 273,547 276,998 278,583 280,032 284,064
Cash Receipts, $ 1 - 7,915 14,015 21,892 28,227 36,474 43,698 50,320 58,854 66,663 72,951 78,945 86,564 93,698 98,255 104,455 108,706 115,032 120,288 124,953 131,864 138,053 142,621 146,951 153,204 159,100 162,157 167,173 170,054 175,377 179,557 183,138 189,343 194,792 198,464 201,925 207,633 213,087 215,344 219,903 222,066 227,076 230,822 233,922 240,073 245,398 248,720 251,837 257,566 260,915 261,116 263,513 263,603 266,475 268,197 269,366 273,547 276,998 278,583 280,032
Earned Revenues, $ 7,915 14,015 21,892 28,227 36,474 43,698 50,320 58,854 66,663 72,951 78,945 86,564 93,698 98,255 104,455 108,706 115,032 120,288 124,953 131,864 138,053 142,621 146,951 153,204 159,100 162,157 167,173 170,054 175,377 179,557 183,138 189,343 194,792 198,464 201,925 207,633 213,087 215,344 219,903 222,066 227,076 230,822 233,922 240,073 245,398 248,720 251,837 257,566 260,915 261,116 263,513 263,603 266,475 268,197 269,366 273,547 276,998 278,583 280,032 284,064
New Customers 75 60 78 66 86 79 76 96 92 81 80 98 96 74 92 76 97 89 86 109 104 91 91 111 109 85 104 86 110 102 97 124 119 104 103 126 125 97 120 99 127 116 112 142 136 119 118 144 124 95 116 96 122 112 108 137 131 115 114 139
From Base To Enterprise - 4 7 12 15 20 24 28 33 37 41 44 48 53 55 59 61 65 68 71 75 78 81 83 87 90 92 95 97 100 102 104 108 111 113 115 118 121 123 125 127 130 132 134 137 140 142 144 147 149 149 151 151 153 154 154 157 159 160 160
From Medium To Enterprise - 5 8 13 16 21 24 28 32 36 39 41 45 49 50 53 55 58 61 63 66 69 71 73 76 79 80 82 84 86 88 90 93 96 97 99 102 104 105 107 108 111 112 114 117 120 121 122 125 127 126 127 127 128 129 130 132 134 134 135
Renewal for churn Revenue 100% - 75 134 213 279 364 443 518 613 703 781 858 952 1,044 1,114 1,200 1,270 1,360 1,442 1,520 1,621 1,717 1,799 1,880 1,981 2,080 2,153 2,247 2,321 2,420 2,509 2,593 2,704 2,809 2,898 2,987 3,098 3,208 3,290 3,394 3,477 3,587 3,686 3,781 3,905 4,023 4,124 4,224 4,349 4,454 4,529 4,626 4,701 4,803 4,895 4,982 5,097 5,207 5,301 5,393
Contracts Sold for Churn Revenue 75 134 213 279 364 443 518 613 703 781 858 952 1,044 1,114 1,200 1,270 1,360 1,442 1,520 1,621 1,717 1,799 1,880 1,981 2,080 2,153 2,247 2,321 2,420 2,509 2,593 2,704 2,809 2,898 2,987 3,098 3,208 3,290 3,394 3,477 3,587 3,686 3,781 3,905 4,023 4,124 4,224 4,349 4,454 4,529 4,626 4,701 4,803 4,895 4,982 5,097 5,207 5,301 5,393 5,510
Cumulated Churn Revenue, $ - 237 658 1,315 2,162 3,256 4,567 6,076 7,842 9,842 12,030 14,399 16,996 19,807 22,754 25,888 29,149 32,600 36,209 39,957 43,913 48,055 52,333 56,742 61,338 66,111 70,976 75,991 81,093 86,354 91,741 97,235 102,915 108,759 114,713 120,770 126,999 133,392 139,852 146,449 153,111 159,924 166,848 173,866 181,068 188,430 195,892 203,447 211,174 219,001 226,835 234,740 242,648 250,642 258,688 266,769 274,976 283,286 291,643 300,044
New Booking, $ 7,915 6,320 8,290 7,001 9,137 8,398 8,060 10,223 9,804 8,575 8,532 10,400 10,198 7,893 9,740 8,030 10,291 9,459 9,078 11,515 11,043 9,658 9,610 11,714 11,587 8,971 11,076 9,134 11,708 10,761 10,327 13,100 12,563 10,988 10,933 13,326 13,277 10,282 12,700 10,475 13,429 12,343 11,846 15,026 14,410 12,603 12,540 15,285 13,108 10,100 12,346 10,139 12,956 11,908 11,428 14,496 13,902 12,159 12,098 14,747
New MRR, $ 7,915 6,320 8,290 7,001 9,137 8,398 8,060 10,223 9,804 8,575 8,532 10,400 10,198 7,893 9,740 8,030 10,291 9,459 9,078 11,515 11,043 9,658 9,610 11,714 11,587 8,971 11,076 9,134 11,708 10,761 10,327 13,100 12,563 10,988 10,933 13,326 13,277 10,282 12,700 10,475 13,429 12,343 11,846 15,026 14,410 12,603 12,540 15,285 13,108 10,100 12,346 10,139 12,956 11,908 11,428 14,496 13,902 12,159 12,098 14,747
Set up revenue, $ 199.0 14,860 11,864 15,563 13,144 17,153 15,766 15,131 19,193 18,406 16,098 16,018 19,524 19,145 14,819 18,285 15,076 19,320 17,758 17,043 21,618 20,732 18,132 18,042 21,991 21,753 16,842 20,793 17,147 21,980 20,202 19,388 24,593 23,586 20,628 20,525 25,018 24,925 19,303 23,842 19,666 25,211 23,172 22,239 28,209 27,053 23,661 23,543 28,696 24,609 18,962 23,178 19,035 24,322 22,355 21,455 27,214 26,099 22,826 22,712 27,685
Annual payment cycle

Contract Length 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6

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Time Series
Model Name
Time Series - Lookups
Month Days Names
Month Day LU_TS_Mth_Days

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THIS IS A TRIAL V
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Outputs & Other
Model Name
Financial Statements Summary - Lookups
First Displayed Periods Names
First Displayed Period LU_FS_Sum_First_Disp_Per

2020
2021
2022
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THIS IS A TRIAL V
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Top Revenue - Lookups
First Displayed Periods Names
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First Displayed Period LU_Top_Rev_First_Disp_Per
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Displayed Periods Names
PURCHASE PREMIUM
Displayed Period LU_Top_Rev_Dis_Pers
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TRIAL Saas Freemium Financial Model Excel Template v.13.0

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tement by month. From Cash Receipts to Cash Payments to Investing Activities to

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v13.0 - 1 May 2020

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FREEMIUM SAAS FINANCIAL MODEL WITH 3 PAID OFFERINGS TEMPLATE

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Exchange rate $/$ 1.000 Debt_3 Corporate Tax 10%

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Enterprise 45.0% 45.0% 45.0% 45.0% 45.0%

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Cash Flow Statement, $

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