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ACADEMIC TASK NO. 2

Mittal School of Business (MSOB) Faculty of Marketing

Name of the faculty member: Pawandeep Kaur

Course Code: MKT201 Course Title: Principles of Marketing Max. Marks: 30 Marks

Date of Allotment: 19.10.2021 Date of Submission: 10.12.2021

S Home Objectives Topic Evaluation

. work of Academic
N type Activity
o
1 Group To develop Students in a group of 3-5 each will be
team allotted a case study related to various
Work, analytical aspects of business (marketing). Individual
and discussion students will prepare report that will be
and submitted for evaluation in the Soft copy.
presentation Students are expected to include the critical
skills among analysis / solution/recommendations of the
students. case assigned by the faculty in the report.
Note: 1. Students should not waste time
while preparing and discussing the case
summary. Instead, they shall directly discuss
the case issues after briefing the case
situation for a while. 2. Each student must
submit soft copy of case analysis to the
faculty.
Submission will be followed by Group
Presentation in the class as scheduled by
the faculty member.
Parameters
Students will be evaluated on:
1) Identification of the Main
Issues/ Problems: 2 Marks,
2) Analysis of the issues: 5
Marks,
3) Comments on effective
solutions/ strategies 10 Marks,
4) Links to course reading and
additional research: 3 Marks
5)Presentation-10
(All the group Members will
be evaluated on Individual
basis on all the parameters)

Note to students:

1. All students should prepare an Individual write up/Report and have it ready on the day of
discussion/presentation. No late submission will be accepted.

2. Individual evaluation.

4. Please go through the Evaluation parameters.

 Evaluation Rubric: CASE STUDY Presentation
1. Rubrics for Written Report

Parameters Ma Excellent (80%- Good Fair (40% Poor (0 to

rks 100%) (60% to to 60%) 40%)
80%)

Identification of 2 Identifies & Identifies and Identifies and Identifies and

the understands Understands
Understand understands
some of the
Main all of the main s most of few of the
issues in the
Issues/Problems issues in the case the main issues in case
case study study
study issues in
the case
study

Analysis of the 5 Insightful and Thorough Superficial Incomplete

Issues thorough analysis of analysis of analysis of
most of the
analysis of all the some of the issues
issues
issues the issues
in the case

Comments on 10 Well documented, Appropriate, Superficial Little or no action

effective well and/or
solutions/strateg Reasoned and suggested,
ies pedagogically inappropriat and/or
Thought out e solutions inappropriate
(The solution may appropriate
comments to some of solutions to all
be in the case comments on
about the issues of the issues in
already or solutions, or
solutions, or in the case the case study
proposed by you) proposals
proposals study
for solutions, to all for
solutions, to
issues in the case
most of the
study
issues in the
case study

Links to Course 3 Excellent research Good Limited Incomplete

into research and research and research and
Readings and
the issues with Document Document Links to any
Additional ed links to ed links to
clearly readings
Research the any
documented
links to material readings
class(and/or read
outside) readings