PROJECT REPORT ON

Demat Account

Submitted to IIeBM in the partial fulfillment of the requirementfor degree of

Master of e-Business Management(Finance)

By: -

Name –Raju Goyal

International Institute of e-Business Management

Roll Number –2008/MeBA/07/0981 |

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MOHALI

Year -2009

PREFACEThe successful completion of this project was a uniqueexperience for me because by visiting
many place andinteracting various person, I achieved a better knowledgeabout sales. The experience
which I gained by doing thisproject was essential at this turning point of my career thisproject is
being submitted which content detailed analysis of the research under taken by me.The research
provides an opportunity to the student todevote his/her skills knowledge and competencies
requiredduring the technical session.

The research is on the topic “Angel Broking Demat Account”

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Acknowledgement

It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of Finance
Industry. I am extremely grateful to all those who have shared their expertise andknowledge with
me and without whom the completion of this project would have been virtuallyimpossible.Firstly, I
would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has been a
constant source of inspiration for me during the completion of this project. He gave meinvaluable
inputs during my endeavor to complete this project.I am also extremely grateful to Mr. Aditya
Parmar, Training Manager, to have given me thisopportunity to work with him and gain valuable
insights.I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation
duringthe entire tenure of this project. Not to forget, all those who have kept my spirits surging
andhelped delivering my best.

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I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical situationthat I
faced in my project and gave me his valuable advice to solve problems.I want to give my special
thanks to all members of IIeBM, for providing me opportunity to work on this project with this great
organization.At last I would like to thank all the respondents met in the preparation, who gave their
valuabletime to provide us required information and their honest support to complete our project in
time.RAJU GOYALROLL NO. -2008/MeBA/07/ 098

CERTIFICATE OF COMPLETION4 |

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This is certify that the Final Project report entitled “Demat Account

submitted Summer training report of the requirement for the degree of MeBA, is a work carried out
by RAJUGOYAL, Roll No. – 2008/MeBA/07/098 under my supervision and guidance.Project Guide:
(_________)

DECLARATION

ToThe Director,International Institute of e-Business Management,Phase-1,Mohali.

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Respected Sir,I hereby declare that the Summer Training Report, which is entitled “Demat Account

”,

iscompiled and submitted by me is my original frame work. The Procedure in the report is basedon
the Standards provided in ISO 9001. I have not copied the data from any previous report.However,
my Project Guide Respected Mr. Aditya Parmar

helped

me at various points while preparing this report.MR. RAJU GOYAL

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EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of everyorganization.
It is necessary to help employees in dealing with the changes caused by thechanging business
environment.I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a leading
companyin finance industry. The main objective of my project was to “Demat Account

.The training design included departments, and their training needs, month of training, sequenceof
training and methods of training. A proper matrix was formed differently for each levelhighlighting
the requirements to be trained.It also includes different skills workshop including the contents,
objectives of the skills impartedto the employees. Most important in training process are the ice
breakers and games which helpthe trainees in feeling relaxed and refreshed.Each level in
organization was considered as separate entity and training procedure for them wasalso different.

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TABLE OF CONTENTS FOR PROJECTREPORT

Introduction 8Company Profile 9SWOT Analysis 18Discussion on Training 20Demat Account of Angel
Broking 25Buying and Selling 34Need for the study 38Competitors 39Objective 43Research
Methodology 44Data Analysis and Interpretation 47Observation and Finding 57Limitation
59Suggestion 60Summary and Conclusion 61Bibliography 62

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ANNEXURE (contains questionnaire) 63

Introduction

Angel Broking's tryst with excellence in customer relations began in 1987. Today,Angel has emerged
as one of the most respected Stock-Broking and WealthManagement Companies in India. With its
unique retail-focused stock trading business model, Angel is committed to providing ‘Real Value for
Money’ to all itsclients.The Angel Group is a member of the Bombay Stock Exchange (BSE),
NationalStock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX &
MCX. Angel is also registered as a Depository Participant with CDSL.FSWA is into FINANCIAL
PLANNING which involves selling of financial products like D-mat account, corporate FD’s, mutual
funds and insurance.Angel Broking ltd – Transacting and investing simplified. Get ready to change
theway you transact and invest in financial products and services. Whether you wishto transact in
equity, equity & commodity derivatives, prefer to invest in mutualfunds, life & general insurance
products or avail money transfer and moneychanging services, you can do it all through reliance
money. Simply open a Angeldemat account and enjoy the convenience of handling all your key
financialtransactions through this one window

In my project I explain in brief about the company, about financial planning, aboutDemat Account,
and almost all the things that I have learned so that others can alsoread and learn from my
experience.

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COMPANY PROFILEAngel Broking House Limited

COMPANY BACKGROUND

Philosophy of the Company

Angel broking ltd. already has a presence in India through company Law,incorporated on December,
1997. It offers world-class financial planning and awide range of wealth management products to
mass affluent and affluent customer segments. Angel Broking limited provides a complete range of
financial productsand services that include equity broking (internet based online trading as well
asoffline trading), financial planning, insurance, investment products, equityresearch, demat account
and more.

Angel Broking Limited

is one of the leading and professionally managed stock broking firm involved in quality services and
research. Angel Broking Limited is acorporate member of The Stock Exchange, Mumbai.The
membership of the company with The Stock Exchange Mumbai was originallyin the name of Mukesh
R. Gandhi, which was eventually turned into a corporatemembership in the name of Angel Broking
Limited.Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well

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supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.The group is well supported
by a professional and qualified research team andefficient operations and back office team, which
comprises of highly dedicated andqualified individuals. Angel has an in-house, state of art research
department.Angel believes in reaching out to the customer at the farthest end rather than
byreaching out to them. The company in its endeavour to give its client the best hasopened up
several branches all over Mumbai, which are efficiently integrated withthe Head Office.Angel
Broking Limited is primarily into retail stock broking, with a customer baseof retail investors, which
has been increasing at a compounded growth rate of 100% every year. The company has huge
network sub-brokers in Mumbai andother places outside Mumbai, registered with SEBI, who act as
Chanel partners for the company. The company presently has total staff strength of around
150employees who are spread accordingly across the head office and all the branches.Angel has
empowered its physical presence throughout India through variousstrategies which it has been
adopting efficiently and effectively over a period of time, like opening up of branches at various
places, tie-ups with various agenciesand sales agents, buy-outs of smaller regional outfits and
appointment of sub- brokers and franchisees. Moreover Angel has been tapping and including high
net-worth and self-employed individuals it its vast array of clients.Angel has always strived in the
direction of delivering ultimate client satisfactionand developing stronger bonds with its customers
and chose partners. Angel has avision to introduce new and innovative products and services
regularly. Moreover Angel has been one among the pioneers to introduce the latest
technologicalinnovations and integrate it efficiently within its business.

Mission:

To create long term value by empowering individual investors throughsuperior financial services
supported by culture based on highest level of teamwork, efficiency and integrity.

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VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies

State of the art technology and personalized service.

Customer Promise

They are passionate about their customers' success and promise to deliver exceptional service with
every meeting, interaction and dealing. They strive tooffer simple, straightforward, friendly and
trustworthy service. They are a financialcompany with a different attitude.

ANGEL DEALING IN

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Milestones

May, 2009Awarded with 'Broking House withLargest Distribution Network' and 'BestRetail Broking
House' at Dun & Bredstreet Equity Broking Awards 2009August,2008Crossed 500000 trading
accountsNovember,2007‘Major Volume Driver’ for 2007March,2007Crossed 200000 trading
accountsDecember,2006Created 2500 business associatesOctober,2006‘Major Volume Driver’
award for 2006September, 2006Launched Mutual Fund and IPObusiness July, 2006Launched the
PMS function

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EQUITY

LIFEINSURANCEMUTUALFUND

COMMODITY

March,2006Crossed 100000 trading accountsOctober,2005‘Major Volume Driver’ award for

2005September, 2004Launched Online Trading PlatformApril, 2004Initiated Commodities Broking
divisionApril, 2003First published research reportNovember,2002Angel’s first investor
seminarMarch,2002Developed web-enabled back officesoftwareNovember,1998Angel Capital and
Debt Market Ltd.incorporatedDecember,1997Angel Broking Ltd. incorporated

Angel Broking HouseBoard of Director

Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. Heventured into stock
trading with an intention to raise capital for his own independent enterprise.However, he recognised
the opportunity offered by the stock market to serve individualinvestors. Thus India’s first retail-
focused stock-broking house was established in 1987. Under his leadership, Angel became the first
broking house to embrace new technology for faster, more

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effective and affordable services to retail investors.Mr. Thakkar is valued for his understanding of the
economy and the stock-market. The print andelectronic media often seek his views on the market
trend as well as investment strategies.

Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimedResearch team. He’s been a
part of the senior management team since the AngelGroup’s inception. His technical and
fundamental outlook has provided impetusto Angel’s market research team. Research-based &
personalized advisoryservices are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the
brain behind it.When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-
onexperience and fundamental knowledge of the market can predict the market trend early.
Hisviews on the market trend are often quoted in the print and electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angel’s strategic
decision-making process. He has been with the group sinceAugust 2004. He has handled several
functions of the group like finance andoperations, to name a few. He has rich experience in finance,
investment banking,treasury, consultancy and advisory services.Mr. Majumdar has led many
successful initiatives for the group. Before joining the Angel Group,Mr. Majumdar has been
associated with Rabo India Finance, Ambit Corporate Finance and Ernst& Young.

Mr. Rajiv Phadke Executive Director – HR & Corp.communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the lastfour years. Holding a
major in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate
planning, international marketing,financial services, brand-building, HRD and quality management.

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With over 32 years of experience, Mr. Phadke has successfully led SBUs and financialcompanies from
concept to commissioning. His career horizon spans Motilal Oswal Securities,Times Guaranty
Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-knownspeaker in the HR and
business development circuit and his views are featured on variouselectronic media as well.

Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, whichcomprises Business
Development, Operations, Product Development and E- broking initiative. He is actively involved in
exploring new ways to adopttechnology for business enhancement.A Chartered Accountant by
qualification, Mr. Agrawal began his career with the Angel Group asFinance and Operations
Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducingthe concept of
professional marketing of broking services at Angel. His area of focus is Business Development, Risk
Management and Operations.Mr. Daxini has immense experience in the marketing of financial
products and services. He has been associated with HDFC Bank Ltd. in the past.

Mr. Hitungshu Debnath Executive Director - Distribution &Wealth Management

A marketing professional and a British Chevening scholar from the LondonSchool of Economics, Mr.
Hitungshu Debnath leads the Distribution andWealth Management business at the Angel Group. It
includes the distribution of Insurance, mutual funds, IPOs, personal loans and other wealth
management products.

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Mr. Debnath has over 18 years of industry experience. He has been associated with TimesGuaranty
Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Managementand HDFC Asset
Management Ltd. in the past.

Mr. Mudit Kulshreshtha Executive Director - BusinessIntelligence & Analytics

Mr.

Mudit Kulshreshtha heads the advance analytics and strategic businessintelligence division at Angel.
With a Bachelor’s degree in Engineering and PhD in Economics,Mr. Mudit Kulshreshtha has more
than 12 years experience in the field of strategy and businessconsulting.He has been associated with
reputed consulting firms like Deloitte Consulting India, Ernst andYoung, Arthur Andersen and WNS
Global. He has advised several big clients in the U.S. andU.K. He is also a known speaker at public
seminars and conferences organized by CII, NASSCOM, Indian School of Business and IIT.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale
Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grind lays
Bank and he wasalso associated with Standard Chartered Bank in India as Director Transactional
Banking.Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking
&Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

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IT is a strategic function at Angel. And Mr. Ketan Shah is involvedin the designing of Angel’s IT
policies and Strategies. Mr. Shah leads all IT-relatedactivities from planning and budgeting to
implementation and maintenance.Mr. Shah has over 18 years of industry experience. He has been
involved in variousaspects of Business Operations in his previous assignments.

Ms. Pinky Kothari Associate Director - Sales AndMarketing

Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s business in
Southern India. She started her career at Angel asBusiness Development Executive. She was then
appointed the head of Surat Branchand the South Gujarat region, before assuming the role of
Associate Director.A qualified Company Secretary and an MBA in Finance, Ms. Kothari has
vastexperience in business development in the financial services industry.

Mr. Naveen Mathur Associate Director –

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Commodities Business

A CFA of 1997, Mr. Mathur holds a Post Graduation degree inFinancial Management and Business
Finance. He brings with him over 14 years of experience in the financial marketsHe had been
associated with Religare Commodities, Karvy Consultants and with BLBLtd in the past. He has been
involved in several management activities, treasuryoperations, corporate and strategic planning, and
research activities in Futures andOptions markets in his past assignments.Mr. Mathur is a regular
speaker on all the prominent financial news channels.

SWOT ANALYSIS:-

Strength:-

Co-operative and Experienced Branch Managers

•

Good Database

Reliance Brand

Low pricing

Weakness:-

Inexperienced Staff

Low awareness due to lack of advertisement.

Lack of loyal clientage

Developing product.

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Opportunity:-

Untapped Market

Increased spending power

Changing Mindset of Customers

•
Unpredictable Sensex

Threat:-

Reach

Stiff competition from existing players in the market

Better products

WHAT DOES ANGEL BROKING LTD. OFFERS1.Personalized Service

Company believes in providing personalized service and individualattention to each client to ensure
that we understand their goals andhelp them achieve it.

2.Professional Advice

Company offers expert advice on equity and debt portfolios withan objective to provide consistent
long-term return while takingcalculated market risks. Companies approach helps clients build a
proper mix of products, and not concentrate on just one individual product. Hence, serving long-
term objectives in the best way.

3.Long-term Relationship

Company believes that long-term vision is the only means tosteady wealth creation. However to
achieve this one also needs totake advantage of short-term market opportunities while not
losingsight of long-term objectives. Hence it partners all its clients inrealizing their long-term vision.

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4.Access to Research Reports

Company provides the clients with access to the expert opinion of economists and analysts.

5.Transparency and Confidentiality

Companies clients receive regular portfolio statements fromrelationship managers via email.

DISCUSSION ON TRAINING

Student’s work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This profileoffers me to
understand the need of customer and provide them the best deal possiblewith maximization of the
profit, both for the company as well as for the customer.The most important aspect for the role of
trainee is trust. So far fulfillment of thetargets one needs to:

Capitalize on the old and loyal clientage which can be building slowly by advising people in the best
possible way.

Generating new leads through various activities.

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leadsto sustain in the
market.Cold calling is one of the trusted ways of getting to the customers without meeting
them.Although the rate of conversion remained very less, for cold calling the quality and

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accent remains a very important criterion. this activity give me mixed result. I often gotsuccess and
generated many leads through it but it also landed me in awkward positionwhere the customer were
in different mood and made us hear words for which a marketer should be always prepared to hear.
Corporate calls always remained more difficult tocrack with respect to retail sector.The corporate
were the most difficult and most temping to get the business from. Ittook me one one day to crack
Hi-tech Gears.At ANGEL BROKING LTD. after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with. In the initial phase I was accompanied by more
experienced staff. After I became known to the market and procedure I startedattending calls alone
only.After the third week my performance also improved and I was able to get close to thetargets,
though it looked difficult to achieve in the beginning. To get awareness of theevery product I
attended diversified calls. This helped me to implement cross selling toget better results.

LIMITATIONS:

1. Cold Calling•Voice and accent plays a major role.•The right time to call a customer cannot be
decided, as the customer may in adifferent mood at the time of calling.•Time consuming•Less
success rate

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2. Corporate•Time consuming•Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or bydirectly
meeting people to get new leads.While making cold calls, we need to have:•Good Communication
Skills (Voice quality is clear and articulate)•Persistent and able to bounce back from rejection•Good
organizational skills.•Ability to project a telephone personality (Enthusiasm, friendliness)•Flexibility:
can adapt to different types of clients and new situations.

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Using a good database is very essential.“Eighty percent of our business comes from 20 percent of
our customers" is a frequentstatement at any sales convention. There's hardly a sales executive who
is not aware of the 80/20 rule”.While talking to customers, I analyze their needs. Whether they want
to go for investment purpose or insurance or both. Suggest them the plan that best suits them. If
they agree toit then either we send across the agents to close the deal or close it themselves

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Problems faced while selling products:•Customer dissatisfied with the services.•People fear that
Angel Broking Being a Private company and a new entrant may be able to sustain or not.•Past
experience, word of mouth.•Misguidance by agents.•People do not want insurance products.•Lack
of knowledge and less awareness about demat account.•People risk appetite is very low, so they are
afraid of mutual fund as well.

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Success is a journey, not adestination’’

ANGEL DEMAT ACCOUNTS

Overview of Demat Account

Demat account allows you to buy, sell and transact shares without the endless paperwork and
delays. It is also safe, secure and convenient.In India, a

demat account

, the abbreviation for

dematerialized account

, is a typeof banking account which dematerializes paper-based physical stock shares.

Thedematerialized account is used to avoid holding physical shares: the shares are bought and sold
through astock broker .This account is popular inIndia. TheSecurities and Exchange Board of India
(SEBI) mandates a demat account for share trading above 500 shares. As of April2006, it became
mandatory that any person holding a demat account should possess aPermanent Account Number
(PAN),

and the deadline for submission of PAN details to the depository lapsed on January 2007.

Is a demat account a must?

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 Now a day, practically all trades have to be settled in dematerialized form.Although the market
regulator, the Securities and Exchange Board of India (SEBI),has allowed trades of up to 500 shares
to be settled in physical form, nobody wants physical shares any more. So a demat account is a must
for trading and investing

Why demat?

The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier,
enables quick ownership of securities on settlement resulting inincreased liquidity, avoids confusion
in the ownership title of securities, and provides easy receipt of public issue allotments.It also helps
you avoid bad deliveries caused by signature mismatch, postal delaysand loss of certificates in
transit. Further, it eliminates risks associated withforgery, counterfeiting and loss due to fire, theft or
mutilation. Demat accountholders can also avoid stamp duty (as against 0.5 per cent payable on
physicalshares), avoid filling up of transfer deeds, and obtain quick receipt of such benefitsas stock
splits and bonuses

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. Theaccount opening form
must be supported by copies of any one of the approveddocuments to serve as proof of identity
(POI) and proof of address (POA) asspecified by SEBI. Besides, production of PAN card in original at
the time of opening of account has been made mandatory effective from April 01, 2006.All
applicants should carry original documents for verification by an authorizedofficial of the depository
participant, under his signature.Further, the investor has to sign an agreement with DP in a
depository prescribedstandard format, which details rights and duties of investor and DP. DP should
provide the investor with a copy of the agreement and schedule of charges for their future
reference. The DP will open the account in the system and give an accountnumber, which is also
called BO ID (Beneficiary Owner Identification number).The DP may revise the charges by giving 30
days notice in advance. SEBI hasrationalized the cost structure for dematerialization by removing
account opening

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charges, transaction charges for credit of securities, and custody charges videcircular dated January
28, 2005.Further, SEBI has vide circular dated November 09, 2005 advised that with effectfrom
January 09, 2006, no charges shall be levied by a depository on DP andconsequently, by a DP on a
Beneficiary Owner (BO) when a BO transfers all thesecurities lying in his account to another branch
of the same DP or to another DP of the same depository or another depository, provided the BO
Account/s at transfereeDP and at transferor DP are one and the same, i.e. identical in all respects.In
case the BO Account at transferor DP is a joint account, the BO Account attransferee DP should also
be a joint account in the same sequence of ownership.

Rights

1.You can open more than one depository account in the same name with singleDP/ multiple
DPs.2.No minimum balance is required to be maintained in a depository account.

3.

You can give a onetime standing instruction to your DP to receive all thecredits coming to your
depository account automatically.

Procedure

1.Fill account opening form (available with your DP).2.Give your DP the duly filled account opening
form with introductiondocuments as may be required.3.Sign agreement with DP (agreement will
state rights & obligations of both parties). The agreement will contain the fee structure of your DP.
Your DPwould give you a copy of this signed agreement for your record.

4.

DP would give you Client Id no. (Account no.) Once your depository accountis opened. This Client Id
no. along with your DP Id no. Forms a uniquecombination. Both these nos. should be quoted in all
your futurecorrespondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent.

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5.

Your DP would give you pre-printed instruction slips for depository servicesviz., dematerialization,
delivery instruction for trades, etc..Preserve thesecarefully.

6.

Your DP would give you a list of deadlines for giving instructions for variousdepository activities viz.,
transfer for effecting sale, purchase etc.. If not, check with the DP.

Required Documents

The extent of documentation required to open a demat Account may varyaccording to your
relationship with the institution. If you plan to open a demataccount with a bank, a savings account
holder has an edge over the non-accountholder. In fact, banks usually offer additional incentives to
customers who open ademat account with them.Along with the application form, your photographs
(with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also
ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broad list(you
won’t need all of them though):

PAN card

A canceled check,

Voter’s ID

Passport

Ration card

Driver’s license

Photo credit card

Employee ID card

Bank attestation

IT returns

Electricity/ Landline phone bill

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While they only ask for photocopies of the documents, they will need the originalsfor verification.
You will have to submit a passport size photograph on which yousign across.

Procedure

1.Fill account opening form (available with your DP).2.Give your DP the duly filled account opening
form with introductiondocuments as may be required.3.Sign agreement with DP (agreement will
state rights & obligations of both parties). The agreement will contain the fee structure of your DP.
Your DPwould give you a copy of this signed agreement for your record.

4.

DP would give you Client Id no. (Account no.) once your depository accountis opened. This Client Id
no. along with your DP Id no. forms a uniquecombination. Both these nos. should be quoted in all
your futurecorrespondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent.

5.

Your DP would give you pre-printed instruction slips for depository servicesviz., dematerialization,
delivery instruction for trades, etc..Preserve thesecarefully.6.Your DP would give you a list of
deadlines for giving instructions for variousdepository activities viz., transfer for effecting sale,
purchase,etc.. If not, check with the DP.

Angel Demat Account Service

Angel Broking – Transacting and investing simplified. Get ready to change theway you transact and
invest in financial products and services. Whether you wishto transact in equity, equity & commodity
derivatives, IPO’s offshore investmentsor prefer to invest in mutual funds, life & general insurance
products or availmoney transfer and money changing services, you can do it all through Angel.Simply
open a Angel account and enjoy the convenience of handling all your keyfinancial transactions
through this one window.

Benefits of having an Angel account.

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Cancel Anytime.

• It’s cost effective

You pay comparatively lower transaction fees. As an Introductoryoffer, we invite you to pay a flat
fee of just Rs. 750/- and transactthrough Angel.

• Its offers single –

Through Angel’s associates, you can transact in equity, equity andcommodities derivatives, offshore
investments mutual funds,IPO’s life insurance, general insurance, money transfer, moneychanging
and credit cards, amongst others.

• Its convenient

You can access Angel’s services through•The internet•Transaction kiosks•The phone (call &
transact)•Our all – India network of associates on an assisted trade.

• Its Safe your

account is safeguarded with a uniquesecurity number that changes every 32 seconds. This
numberworks as a dynamics password to keep your account extra safe.

It provide you value- added services atwww.angelbroking.com, you get

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• Reliable research, including views of external experts with anenviable track record• Live news
updates from Reuters and Dow Jones• CEO’s / expert views on the economy and financial markets•
Tools that help you plan your investments, tax, retirement, etc.in the personal finance section• Risk
Analyzer for analysis of your risk profile• Asset allocators to build an appropriate investment
portfolio• Innovative use of technology for facilitating

The benefits:-

Benefits of Demat Account

• A safe and convenient way to hold securities;• Immediate transfer of securities;• No stamp duty
on transfer of securities;• Elimination of risks associated with physical certificates such asbad
delivery, fake securities, delays, thefts etc.;• Reduction in paperwork involved in transfer of
securities;• Reduction in transaction cost;• No odd lot problem, even one share can be sold;•
Nomination facility;
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• Change in address recorded with DP gets registered with allcompanies in which investor holds
securities electronicallyeliminating the need to correspond with each of them separately;•
Transmission of securities is done by DP eliminatingCorrespondence with companies;• Automatic
credit into demat account of shares, arising out of bonus/split/consolidation/merger etc.• Holding
investments in equity and debt instruments in a singleaccount.

Benefit For Investors

Demat account has become a necessity for all categories of investors for the following reasons/
benefits:

SEBI has made it compulsory for trades in almost all scrip’s to besettled in Demat mode. Although,
trades up to 500 shares can besettled in physical form, physical settlement is virtually not
takingplace forthe apprehension of bad delivery on

account of mismatch of signatures, forgery of signatures, fakecertificates,etc.

It is a safe and convenient way to hold securities compared toholding securities in physical form..

No stamp duty is levied on transfer of securities held in Dematform.

Instantaneous transfer of securities enhances liquidity.

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It eliminates delays, thefts, interceptions and subsequent misuseof certificates.

•

Change of name, address, registration of power of attorney,deletion of deceased's name, etc. - can
be affected acrosscompanies by one single instruction to the DP.

Each share is a market lot for the purpose of transactions - so noodd lot problem.Any number of
securities can be transferred/delivered with onedelivery order. Therefore, paperwork and signing of
multipletransfer forms is done away with. It facilitates taking advancesagainst securities on low
margin/low interest.

Points To Remember

1.You may choose your DP based on your evaluation of their reputation, servicestandards, charges,
other conveniences, etc.

2.

Open depository account with the same holding pattern as there on existing physical securities. You
will need to open separate accounts for every differentcombination of holding pattern. Eg.: If 100
securities of company ABC & 200securities of company PQR are registered in the name of X as first
holder & Yas second holder, one account in name of X as first holder & Y as secondholder is
sufficient. Whereas, if 100 securities of company ABC are registeredin the name of X as first holder &
Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder &
X as secondholder, you will need to open two accounts, one in the name of X as firstholder & Y as
second holder and the second in the name of Y as first holder and X as second holder.3.Account
opening procedure should typically take 2-5 days.4.In case of holdings of a partnership firm, the
account should be opened in thename of the partner(s).

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5.In case of holdings of a HUF, the account should be opened in the name of theKarta.

6.

In case of a minor, the depository account should be opened in the name of theminor and the
guardian’s name should be mentioned. The guardian will sign assignatory on behalf of the minor. For
selling the securities of the minor, a courtorder should be obtained.7.In case of any difficulties,
contact your DP.8.Only securities admitted by NSDL can be dematerialized. The list is availablewith
your DP.9.Only securities registered in the name of the account holder can
bedematerialized.10.Dematerialization is normally completed within 15 days after the
sharecertificates have reached the issuer/their R&T Agent. Thus it may take you amonth from the
date you hand over shares, to receive demat credit.11.Dematerialization would be done only when
the issuer / their R&T Agent issatisfied of genuineness of securities & ownership status12.All the
joint holders should sign the DRF.13.The pattern of holding in the DRF should match the pattern of
holding on theshare certificate & the pattern in which account is opened.14.Demat requests with
name(s) not matching exactly with the name(s) appearingon the certificates merely on account of
initials not being spelt out fully or putafter or prior to the surname, would be processed, provided
the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available withthe
issuer/ their R & T agent.

15.

If the signature in the DRF does not match with the signature available withthe issuer/ their R & T
agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional
documentation (like bank attestation/notarization, etc.) to prove that the certificate belongs to the
person whoforwarded the DRF.16.In case there is any problem in processing the DRF, contact your
DP and if hecannot resolve the problem you may contact NSDL.

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Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the procedure for buying
and selling physical securities. The difference lies in the process of delivery (in case of sale) and
receipt (in case of purchase) of securities.

In case of purchase:-

The broker will receive the securities in his account on the payout day

The broker will give instruction to its DP to debit his account and creditinvestor’s account

•
Investor will give ‘Receipt Instruction to DP for receiving credit by fillingappropriate form. However
one can give standing instruction for credit in toones accounts that will obviate the need of giving
Receipt Instruction everytime

In case of sale:-

The investor will give delivery instruction to DP to debit his account and credit the broker’s account.
Such instruction should reach the DP’s office at least 24 hours before the pay-in as otherwise DP will
accept the instruction only at the investor’srisk.

Rights

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1.

Dematerialized securities can be traded on those stock exchanges connected to NSDL. At present,
NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE &ASE are connected to NSDL. At these stock
exchanges, two segments would be available to trade in dematerialized securities :

Unified (erstwhile physical) segment

- In this segment deliveryobligation can be met by delivering dematerialized or physical securities

atthe option of the seller. However, for a select list of securities prescribed by SEBI, securities cannot
be delivered in physical form in the unifiedsegment, of stock exchanges connected to NSDL. This list
presentlycovers 160 securities. This list has been expanded to cover a total of 200securities with
effect from January 17, 2000. Over a period, this list wouldcover all actively traded securities.

Exclusive demat segment

- In this segment delivery obligation can bemet by delivering dematerialized securities only. Physical
securitiescannot be delivered in the exclusive demat segment.

2.

Procedure
Trading in dematerialized securities is done through your broker just liketrading in physical
securities. After your broker executes the trade, your DPwill help to deliver shares to your broker (in
case you sell) on the basis of validinstruction given by you to your DP and receive shares from your
broker (incase you buy) on basis of valid instruction given by your broker to his DP

Buy dematerialized securities

1.You purchase securities in any of the stock exchanges connected to NSDLthrough a broker of your
choice and make payment to your broker. Make sureyou tell your broker you want only demat
shares.

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2.Broker arranges payment to clearing corporation/ clearing house of the stock exchange.3.Broker
receives credit in his clearing account with his DP on the pay-out day.He can immediately transfer
these securities to your depository account, provided your account is already active.4.Broker gives
instructions to his DP to debit his clearing account and credityour depository account.5.You give
instruction to your DP for receiving credit in your depositoryaccount. If you have given standing
instruction to receive credits, no separateinstruction for receiving credit will be required.6.If the
instructions match, your account with your DP is credited.

Sell dematerialized securities

1.

You sell your dematerialized securities in any of the stock exchanges linked to NSDL through a broker
of your choice.2.You give instruction to your DP for debit of your depository account and creditof
your brokers clearing member account at least 24 hours i.e. one workingday prior to the pay-in date
or before the deadline prescribed by your DP, sothat your brokers clearing account is credited at the
time arranged with him.3.On the pay-in day, your broker gives instruction to his DP for delivery
toclearing corporation/clearing house of the relevant stock exchange.4.The broker receives payment
from the clearing corporation / clearing house.

5.

You receive payment from the broker for the sale in the same manner youwould receive payment
for a sale in the physical mode

Points To Remember
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1.Trading continues to be through brokers. In case of any problem in executionof trade, contact your
broker and if he fails to resolve the problem you maycontact the stock exchange.2.When you buy
securities through the stock exchange, your brokers clearingaccount is credited to the extent of the
securities purchased, on receipt of instruction from clearing corporation/ clearing house of the stock
exchange.Your depository account is credited only when your broker gives a deliveryinstruction to
his DP. Securities are not directly credited to your account by theclearing corporation/ clearing
house of the stock exchange. In case your broker does not give a delivery instruction, contact him or
concerned stock exchangeor SEBI. If your depository account is not credited, in spite of your broker
giving valid instruction to his DP, contact the DP and if he fails to resolve thesame you may contact
NSDL.

3.

When you sell securities, you have to give a delivery instruction to your DP totransfer the securities
to your brokers clearing account. They are notautomatically debited from your account by NSDL or
by the clearingcorporation/ clearing house of the stock exchange. In case the DP defaults inexecuting
your instruction, the DP is liable to compensate you for the lossincurred, provided your instruction
was inorder and has been submitted to the DP at least 24 hours i.e. one working day prior to the
pay-in date or before the deadline prescribed by DP. In case the DPfails to resolve your problem, you
can contact NSDL

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NEED OF THE STUDY

The need of the study arises because of the reason that atrainee must understand the company, its
achievements andtasks, products and services and also to collect informationabout its competitors,
its products and services offered. Sothat, after understanding and collecting information aboutthe
organization and its competitors, a trainee will be able towork well for the organization.From the
study I have learned very much, about the companyas well as the strategy of the customers, which
helps me a lotat my working days.

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COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) inthe country with over 8 Lac demat
accounts.HDFC Bank Demat services offers you a secure and convenientway to keep track of your
securities and investments, over aperiod of time, without the hassle of handling physical
documentsthat get mutilated or lost in transit.

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HDFC BANK is Depository participant both with National SecuritiesDepositories Limited (NSDL) and
Central Depository ServicesLimited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificateswith delays in transaction, holding
and trading in Demat form hasthe following benefits:Settlement of Securities traded on the
exchanges as well as off market transactions.Shorter settlements thereby enhancing
liquidity.Pledging of Securities.Electronic credit in public issue.Auto Credit of Rights / Bonus / Public
Issues /Dividend credit through ECS.Auto Credit of Public Issue refunds to the bank account.No
stamp duty on transfer of securities held in demat form.No concept of Market Lots.Change of
address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be
effected acrosscompanies held in demat form by a single instruction to theDepository Participant
(DP).Holding / Transaction details through Internet / email.

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In case you need any more information or have any queries ,feedback & complaints , you may please
mail us atdphelp@hdfcbank.comSecured & easy transaction processingHDFC Bank Ltd provides
convenient facility called 'SPEED-e'(Internet based transaction) whereby account holder can
submitdelivery instructions electronically through SPEED-e website(https://speede.nsdl.com).
SPEED-e offers secured means of transaction processing eliminating preparation of instruction
slipsand submission of the same across the counter to the depositoryparticipant. The 'IDEAS' facility
helps in viewing the currenttransactions and balances (holdings) of Demat account onInternet on
real time basis.

Disclaimer:

Whatever have been stated above are in the good interest of theInvestor / Demat Applicants /
holders to provide a brief pictureabout the depository system. You are requested go through
theguidelines of the depositories before taking any further action. Fordetailed guidelines, you are
requested to approach your nearestHDFC Bank branch. HDFC Bank will not be responsible for
anymisunderstanding / act based on the above. Also HDFC Bankmight ask for additional
information / documentation than whathas been stated above to process your application /
instruction.

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ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICIBank. Along with stock trading and
trading in derivatives in BSEand NSE, it also provides facility to invest in IPOs, Mutual Fundsand
Bonds. Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms toits customers

Type of Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying andselling of stocks in BSE and NSE.

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This account allows Cash Trading, Margin Trading,Margin PLUS Trading, Spot Trading, Buy Today Sell
Tomorrow and Call and Trade on phone.ICICIDirect.com website is the primary trading platform for
thistrading account. They also provide installable application terminalbased application for high
volume trader.

2.Wise Investment Account

1.

Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund
companies. ICICI Direct offersvarious options while investing in Mutual Funds like PurchaseMutual
Fund, Redemption and switch between differentschemes, Systematic Investment plans,
Systematicwithdrawal plan and transferring existing Mutual Funds in toelectronic mode. This
account also provides facility to investin Government of India Bonds and ICICI Bank Tax SavingBonds.

2.

Active Trader account gives more personalized investmentoptions to the investors. It allows investor
to use online andoffline stock trading. It also provides with independentmarket expertise and
support through a dedicatedRelationship Manager from ICICI.

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Active Trader also provides commoditytrading.Brokerage and fees

Account opening fees :

Rs 750/- (One timenonrefundable)

Brokerage:

ICICIDirect.com brokerage varies on volume of trade and inclusive of demat transaction charges,
servicetaxes and courier charges for contract notes. It ranges from0.1% to 0.15% for margin trades,
0.2% to 0.425% for squaredoff trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct

1. Getting access to ICICIDirect.com website duringmarket session can be frustrating

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OBJECTIVE

To find the market potential and market penetration of angel broking product offerings in
Panchkula, Zirkpur, andlocal area nearby them.

To collect the real time information about preferencelevel of customers using Demat account and
theirinclination towards various other brokerage firms e.g.India bulls, Share khan, India in foline,
Religare, Alan- kit,Unicon.

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To expand the market penetration of Angel broking ltd.

To provide pricing strategy of competitors to fight cutthroat competition.

To increase the product awareness of Angel broking assingle window shop for investment solutions.

RESEARCH METHODOLOGY

INTRODUCTION

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Research Methodology refers to search of knowledge .one canalso define research methodology as a
scientific and systematicsearch for required information on a specific topic.The word research
methodology comes from the word “advancelearner ‘s dictionary meaning of research as a
carefulinvestigation or inquiry especially through research for newfacts in my branch of knowledge
for example some author havedefine research methodology as systematized effort to gain
newknowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already available and analyzethese to make a critical evaluation of
material.

SAMPLE SIZE:

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Considering the constraints it was decided to conduct the study based on sample size of 100 people
in specific age groups.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of datahas been used

.1.Primary data collection:

In dealing with real life problem it is often found that data at hand are inadequate,and hence, it
becomes necessary to collect data that is appropriate. There areseveral ways of collecting the
appropriate data which differ considerably in contextof money costs, time and other resources at
the disposal of the researcher.

Primary data can be collected either through experiment orthrough survey.

The data collection for this study was done in the following manner:

Through personal interviews:-

A rigid procedure was followed and we were seeking answers to many pre-conceived questions
through personal interviews.

Through questionnaire:-

Information to find out the investment potential and goal was found out throughquestionnaires.

Through Tele-Calling:-

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Information was also taken through telephone calls.

2.Secondary sources of data:

In the secondary sources of data is used. (Internet , mazazine ,books, journals

TOOLS OF ANALYSIS

In the project work quantitative technique & percentage methodare has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as percentage were used. It help
in marketing more accurate generalizationFrom the data available .The data which was collected
from a sample of population was assumed to be representing entire population wasinterested
.Demographic factor like age, income and educational background was used for the classification
purpose .

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DATA ANALYSIS ANDINTERPRETATION

Q1. In which of these Financial Instruments do you investinto?

Financial InstrumentPercentage of respondent

Mutual Fund75%Bond16%Online trading7%Derivative2%

Result of Preference of Investment

Interpretation:

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This shows that although the mutual funds market is on therise yet, the most favored investment
continues to be in the Share Market. So, witha more transparent system, investment in the Stock
Market can definitely beincreased.

Q2. Are you aware of online Share trading?

Aware of online share tradingPercentage of respondent

Yes72%No28%

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Result of awareness of online trading

Interpretation

:
With the increase in cyber education, the awareness towards online share tradinghas increased by
leaps and bounds. This awareness is expected to increase further with the increase in Internet
education

Q3. Heard about Angel Broking?Awareness of Angel Broking

Percentage of respondent

Yes48%No52%

Interpretation:

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This pie-chart shows that reliance money has a reasonable amount of Brandawareness in terms of a
premier Retail stock broking company. This brand imageshould be further leveraged by the company
to increase its market share over itscompetitors.

Q4. Do you know about the facilities provided by AngelBroking?Awareness of Angel Brokingservices

Percentage of respondent

Yes36%No64%

Interpretation

Although there is sufficiently high brand equity among the target audience yet, it isto be noted that
the customers are not aware of the facilities provided by thecompany meaning thereby, that, the
company should concentrate more towards promotional tools and increase its focus on product
awareness rather than brandawareness.

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Q .5 Which bank is easily available everywhere?

Company NamePercentage of respondentAngel15ICICI20HDFC15

Interpretation:-

30% have respondent of Angel Broking Ltd, 30%have respondent of HDFC, 40% have respondent of
ICICI.

Q.6 Which banking Demat account offered you a large no.of services?

Company Name Percentage of respondentAngel Broking22HDFC 10

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ICICI18

INTERPRETATION:

44% have respondent of Angel Broking Ltd, 20% haverespondent of HDFC, 36% have respondent of
ICICI.

Q.7 Which bank provide you a better email facility?

Company Name Percentage of respondentAngel Broking15HDFC 13ICICI22

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INTERPRETATION:

30

% have respondent of Angel Broking Ltd.,26% have respondent of HDFC, 44% have respondent of
ICICI.

Q.8 Which company provide a less BROKARAGE rate ?

Company Name Percentage of respondentAngel Broking22HDFC 11ICICI17

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INTERPRTETATION:

44

% have respondent of Angel brokingltd., 22% have respondent of HDFC, 34% have respondentof
ICICI.Q. 9 Which company provide you a large number of productand services?

Company Name Percentage of respondentAngel Broking22HDFC 10ICICI18

INTERPRETATION:-

44

% have respondent of Angel BrokingLtd., 20% have respondent of HDFC, 36% have respondentof
ICICI.

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Represent a pie chart

OBSERVATION

To study the sales and distribution management andimprove the Customer Acquisition Process by
analyzingthe consumer behavior, response and mindset towardsthe product and services the
company offers.

1.
Preference of Investment:

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Consumers want to invest 75% in Mutual funds, 16% inBonds, 7% in online trading and 2% in
Derivatives.

2.Awareness on Online Share Trading

72% consumers are aware of online share trading and28% consumers are not aware of online share
trading.

3.Awareness of Angel Broking

48% consumers are know about Angel Broking and 52%consumers are not know about Angel
Broking.

4.

Awareness about facilities provided by AngelBroking:

36% consumers are aware about the facilities provided by Angel Broking and 64% consumers are not
knowabout the facilities provided by Angel Broking.

5.Availability of Bank

30% have respondent of Angel Broking Ltd, 30% haverespondent of HDFC, 40% have respondent of
ICICI.

6.Which banking Demat account offered you a largeno. of services?

4% have respondent of Angel Broking Ltd., 20% haverespondent of HDFC, 36% have respondent of
ICICI.

7.Better email facility provided by bank

30

% have respondent of Angel Broking Ltd., 26% haverespondent of HDFC, 44% have respondent of
ICICI.

8.

Provide a less BROKARAGE rate

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44

% have respondent of Angel Broking Ltd., 22% haverespondent of HDFC, 34% have respondent of
ICICI.

9.Provide a large no. of Products and services

44% have respondent of Angel Broking Ltd., 20% haverespondent of HDFC, 36% have respondent of
ICICI.

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LIMITATION

The time constraint was one of the major problems.

The study is limited to the different schemes availableunder the Demat account selected.

The lack of information sources for the analysis part.

Geographical locations.

Extreme variability in MARKET.

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SUGGESTION

1.

The Brand image of Angel Broking Ltd. is good in market butaccording to customer satisfaction the
company has to provide the better service. And also change the Market strategy.2.They should focus
on print and electronic media advertisements tomake more people aware about them.3.They should
provide proper guidance to their customers aboutdemat.4.They should provide should offers and
facilities to their customersto increase their attractiveness about demat.5.For opening an account
they require lots of signatures in a kit,which should be reduced.

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SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

To get initial success in this field is very difficult. Although the businessgeneration becomes easier
with time as we serve more people who then get addedup in the loyal clientage. Thus time and
service are two most factors to get in thisfield.•Also the corporate remains a very important
segment which gets business in bulk but retail cannot be ignored which makes your business
ticking.•Customer remains in the pivotal position.

CONCLUSION

Angel Demat Account is better than other Demat account. Angel Broking Ltd. havegood return of
investment. A good brand is always welcomed over here people areaware of quality so they go for
ready to spend bucks of money.At last all conclusion be concluded by that Angel Broking Ltd. is still
growingindustry in IndiaAngel Broking Ltd. account have less brokerage rate .It provide a security
with the use of special type of key .

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BIBLIOGRAPHYWebsites:

www.angelbroking.comwww.hdfc.comwww.icicidirect.comwww.demataccount.comwww.google.co
m
Reference books:

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1. FINANCIAL INSTITUTIONS AND MARKETS2.INVESTMENT MANAGEMENT

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ANNEXURE

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MARKET RESEARCH QUESTIONNAIREPLEASE TICK MARK THE APPROPRIATECHOICES

DEMOGRAPHIC

AME: …………………………………………………………………………………….Address
……………………………………………………………………………………Phone no:
…………………………………………………………………………………..Types of business:
…………………………………………………………………………………..

Gender

a.Maleb.Female

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Your annual income?

a.0-4,00,000b.4,00,001-8,00,000c.8,00,001-12,00,000d.12,00,001-15,00,000

QUESTIONNAIREQ1. In which of these Financial Instruments do you investinto?Shares Mutual Funds

BondsDerivatives Q2. Are you aware of online Share trading?Yes NoQ3. Heard about Angel Broking?

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Yes NoQ4. Do you know about the facilities provided by AngelBroking?Yes NoQ5. With which
company do you have your DEMATaccount?Angel Broking ICICI Direct HDFCOthers (please
specify)Q6. Which bank is easily available everywhere?

Angel broking

HDFC

ICICI

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Q7. Which banking Demat account offered you a large no. of services?


Angel broking

HDFC

ICICIQ8. Which bank provides you a better email facility?

Angel broking

HDFC

ICICIQ9. Which companies provide a less BROKARAGE rate?

Angel broking

HDFC

ICICIQ10. Which company provide you a large number of product and services?

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Angel broking

HDFC


ICICI

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