Online Data Collection

Remote Facial Expressions & Webcam Eye Tracking

Types of stimuli to be tested in an online environment

• Image • Website
• Video • Survey
• Audio

Use of Technology

Webcam Facial Expressions & Eye Tracking

The development of computer vision It is possible to collect facial expression

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algorithms enable researchers and eye tracking data in response to

to collect biometric data from visual stimuli in a browser interface.
respondents’ own webcams.

Online Data Collection

Equipment needed

• iMotions Core Software

• Online Data Collection Module
• Facial Expression Analysis Module
Respondents
• Eye Tracking Module Create and launch
anywhere in the
study remotely
world

Post Process Data

Process and analyze using

iMotions Desktop Software

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 Benefits of Online Studies
• Demographics: Geography, ethnicity, gender – you can be as narrow
or wide as the study warrants. Online studies also give access to
participants that are otherwise not able to show up to a central
location testing facility e.g. due to disability, or people in positions with
limited time (e.g. doctors).

• Speed: Turnaround time can decrease significantly since data is

collected in parallel at hundreds of respondents’ homes.

• Sample size: The convenience of online sampling allows you to scale

your experiment to hundreds, if not thousands of respondents.

• Setting: A home-based study delivers a more natural environment

than the lab. However, it requires more attention to respondent
compliance, and a potential need for a larger sample size compared to
in-lab research.

How does it work?

Study Design Collect data Study Design Analyze Data

Download and load
Design studies in desktop Get study link from the iMotions Monitor data
completed study into
software and send to the Cloud Dashboard and distribute collection progress
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iMotions desktop for

iMotions Cloud using a panel provider or your own
processing, analysis
email service
and reporting

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